Verizon Media joins DPAA
DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Google rolls out Discovery Ads globally
Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.
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LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink
LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.
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Rubicon Project to move listing from NYSE to Nasdaq
Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.
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Google introduces a retail category reporting in Google Ads
Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.
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Amazon DSP launches Prime Video audiences
Amazon this month announced the launch of audiences based on content streamed on Prime Video.
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Serbia digital ad spend grows 28% in 2019
IAB Europe this month released the Serbia Digital Ad Spend Report 2019, where it states that the ad spend grew 28% between 2018 and 2019, year over year.
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Criteo launches a self-service ad platform for retail ads
Criteo self-service retail media ad platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.
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Facebook launches Facebook Shops, free storefronts for merchants
Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook.
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Publishers now able to manually recrawl the app-ads.txt files in Ad Manager
Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager.
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Google introduces pricing rules by creative type in Ad Manager
Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.
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Google Chrome to block heavy ads by end of August
Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.
