Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9775 Articles

Retail - Apr 03, 2024 Google expands Loyalty Program to Japan

Merchants can now showcase rewards programs to attract and retain customers across Google platforms

Google last month announced the expansion of its merchant point program to Japan. This program allows businesses listing their products via Google's free listings to promote their loyalty programs across Google Search, Wallet, and Maps.

by Luis Rijo

Display - Apr 03, 2024 Microsoft Advertising deprecates Hotel Center subaccounts

As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.

by Luis Rijo

Search - Apr 03, 2024 Microsoft Advertising expands language support, enabling advertisers to reach new audiences

five new languages: Thai, Malay, Indonesian, Filipino, and Hindi

Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.

by Luis Rijo

Display - Apr 03, 2024 Microsoft Advertising introduces AI-powered smart image cropping

Microsoft Advertising is streamlining ad creation workflows with the introduction of AI-powered smart image cropping for Audience ads and image extensions.

by Luis Rijo

Data - Apr 03, 2024 Microsoft Advertising auto-enables Click ID for improved conversion tracking

Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.

by Luis Rijo

Search - Apr 02, 2024 Microsoft Advertising expands Conversion Value bidding

Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.

by Luis Rijo

Data - Apr 02, 2024 Google to deprecate legacy Search Ads 360 Connector in Looker Studio

Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.

by Luis Rijo

Search - Apr 02, 2024 Google expands language support in "About this image" and "About this result" features

The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.

by Luis Rijo