Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9776 Articles

Social - Apr 01, 2024 Snapchat enhances Brand Safety with IAS partnership and new Targeting Controls

Snap last week announced a new partnership with Integral Ad Science (IAS) aimed at bolstering brand safety within the Snapchat platform.

by Luis Rijo

Data - Apr 01, 2024 A Deep Dive into the Google Ads Transparency Center

Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.

by Luis Rijo

Data - Mar 31, 2024 Every advertiser in EEA needs a Consent Management Platform (CMP)

Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.

by Luis Rijo

Display - Mar 31, 2024 Google Ads: When to Switch from tCPA to tROAS

A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.

by Luis Rijo

Data - Mar 31, 2024 What are Custom Affinity and Custom Intent audiences?

Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.

by Luis Rijo

Social - Mar 31, 2024 Ethical Marketing: Essential Considerations

Ethical marketing is not only a moral imperative; it's also a strategic advantage.

by Luis Rijo

Search - Mar 31, 2024 OpenAI makes links more prominent in ChatGPT Browse

This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.

by Luis Rijo

Video - Mar 31, 2024 What is ACR?

ACR stands for Automatic Content Recognition

ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.

by Luis Rijo