Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9777 Articles

Video - Mar 31, 2024 What is ACR?

ACR stands for Automatic Content Recognition

ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.

by Luis Rijo

Search - Mar 31, 2024 What is Google SGE?

Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.

by Luis Rijo

Data - Mar 30, 2024 Google Analytics update simplifies reporting and aligns conversion measurement

Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.

by Luis Rijo

Display - Mar 30, 2024 Teads eliminates low-quality MFA inventory

MFA sites are designed primarily to generate ad revenue

Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.

by Luis Rijo

Data - Mar 30, 2024 Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

by Luis Rijo

Display - Mar 30, 2024 Google to fully adopt OpenRTB protocol on February 15th, 2025

Google Announces Deprecation of Authorized Buyers Real-Time Bidding Protocol in Favor of OpenRTB

The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.

by Luis Rijo

Video - Mar 30, 2024 YouTube Studio announces new features for creators

This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.

by Luis Rijo

Retail - Mar 30, 2024 EU Court rejects Amazon's Bid to delay transparency rule

The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.

by Luis Rijo