Apple expands podcasts into 20 new countries
Apple today announced that is expanding the podcasts into 20 additional territories throughout Africa, Asia-Pacific, Europe, Latin America, the Middle East, and Oceania.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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AdMob recommends publishers to update their SDKs, confronted with UIWebView’s death
Google today, via AdMob, sent an email to the app publishers saying that all the GMA SDK versions including and after 7.55.0 released on Feb 4th, 2020, default to WKWebview and have removed UIWebView entirely.
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Digital ad spend to decrease 10 to 20% in Ireland this year, industry members predict
IAB Ireland said last month that, recognising the impact of COVID-19, advertisers/agency members predict a 10-20% decrease in digital ad spend in 2020, while also predicting that digital adspend will rebound in Q3/Q4 in 2020.
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Microsoft Advertising forbids ads for government services offered by a third party
Microsoft Advertising last month announced that is forbidding, starting in 6th of May, ads for government products or services that are being offered by a third party.
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TapClicks acquires AdStage
TapClicks last month acquired AdStage. TapClicks says it will integrate AdStage into their family of brands which includes Raven Tools, iSpionage, Megalytic, and StatX. TapClicks will integrate the entire AdStage team into the company, including AdStage’s co-founders.
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NetWise launches 3 new audiences related with Coronavirus
NetWise last month announced the launch of 3 new targetable audiences related with the coronavirus pandemic.
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Yelp launches a new user interface for business owners
Yelp today launched a new user interface for business owners. Yelp says the release gives more transparency and insight into their Yelp Business Page, and it is the first step in the company’s plans to overhaul the business owner experience.
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Google Ads introduces an optional website link in the Call Ads
Google last month introduced an optional website link in Call Ads. Advertisers can now can now include an optional “Visit website” link within the Call Ads.
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CallTrackingMetrics integrates Facebook Messenger
CallTrackingMetrics last month integrated Facebook Messenger. This means that the CallTrackingMetrics Chat can now be connected with Facebook Messenger, so teams can respond to messages from prospects and customers in real-time via Facebook, without leaving CallTrackingMetrics.
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Coronavirus pandemic and low CPMs related to a surge in malicious ad activity
Clean.io this year saw a surge in malicious ad activity related with the COVID-19 pandemic. Matt Gillis, CEO of clean.io, wrote the lower CPMs and an increase in traffic have created the perfect storm for bad actors to disrupt end-user experiences and impair publisher monetization.
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Criteo’s revenue drops 10% year over year in the first quarter of 2020
Criteo this week announced the financial results for the first quarter ended on March 31. Criteo’s revenue decreased 10% year-over-year. Criteo’s revenue for the first quarter of 2020 was $503 million. Criteo’s revenue for the Q1 2019 was $558 million.
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DeepCrawl lanches a testing tool for SEO
DeepCrawl this week launched a testing tool for SEO. The Automator tool enables developers to test their code for SEO impact before pushing to production.
