Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The Trade Desk yesterday announced a revamp of the The Trade Desk Edge Academy, a certification and learning platform. The Trade Desk is making The Trade Desk Edge Academy available free of charge for the first time until the end of 2020, and open for everyone.
Amazon last month announced, that in response to COVID-19 pandemic, it is restricting advertising on keywords related to protective equipment, including face masks, hand sanitizers, surgical gloves, and other related keywords.
Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.
Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
Google this week updated the Display & Video 360 connector in Data Studio.
96,537 new podcasts were created last month, a montly record on podcast creation. Those are stats from My Podcast Reviews, first reported by Podnews.
ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.
Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.
Adzooma this week announced it is providing free access to their platform until June 2020. Adzooma platform manages, optimises and reports on over $500 million a year in ad spend across Google, Facebook and Microsoft.
Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year.
Taboola this week is seeing an increase in readership on Business news – 69% increase – Local News – 53% increase – Government & Politics – 49% increase – General News – 12% increase. According to Taboola, this is related to the growing number of COVID-19 cases in the USA.
Google this week launched Google Podcasts on iOS. Google says that regardless of the platform users are using, the listening progress will sync across devices. Google this week also announced that users can now subscribe to podcasts on the web.
