Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
Google this month announced expanded support for the Play Install Referrer API, now allowing developers to track installations of their Google Play Games on PC.
Amazon DSP this month announced that advertisers in Japan, Saudi Arabia, Turkey, and the United Arab Emirates can now leverage programmatic guaranteed deals for video advertising.
TikTok is empowering brands to tap into the platform's growing influence on purchase decisions with updated e-commerce solutions and new research highlighting its multi-channel sales impact.
This dedicated event, held during Earth Month, will offer deals on a wide range of products certified under Amazon's Climate Pledge Friendly (CPF) program.
This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.
Pixalate this week released a disturbing new report detailing the scale of device spoofing on the Roku and Amazon Fire TV connected TV (CTV) platforms.
Microsoft is shaking up the search engine world with its new "Deep Search" feature for Bing. This innovative capability merges the vast Bing index with the AI language model, GPT-4, for more comprehensive and informative search results.
