Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.
AdsWizz this week launched audio host-read campaigns in AudioMatic, the AdsWizz Audio DSP. According to AdsWizz, the automated host-read ads enables marketers to maintain authenticity and connection while creating scale.
The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.
A study conducted by GumGum, in partnership with SPARK Neuro, saw that ads with the most contextual relevance elicited 43% more neural engagement and 2.2 times better ad recall.
Google this month rolled out new asset reporting updates for App campaigns in Google Ads. Belinda Langner, Senior Product Manager at Google, wrote the new reporting updates to provide detailed and actionable insights.
Pinterest today announced a new Verified Merchant Program. According to Pinterest, Verified Merchants have a blue checkmark on their profiles, and become eligible for increased distribution within high-intent shopping experiences and metrics like conversion reporting.
Google this month announced the launch of a new feature enabling advertisers to appeal policy decisions in Google Ads.
Google today recommended advertisers to evaluate the ads during the Coronavirus pandemic.
Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.
The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.
The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video apps in the world since 2018.
Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020.
