Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.
Google this week announced that will introduce CTA (call-to-action overlays) on YouTube bumper and non-skippable ads. Call-to-action overlays enable advertisers to display an interactive element helping to drive clicks.
Google AdSense will remain on second-price bidding, while Google Ad Manager (Ad Exchange inventory) evolved to a unified first-price auction.
Google last month changed the appearance of anchor ads in AdSense, the program publishers use to monetize their websites with ads.
Google this month introduced Dark More and Notifications in Google Ads mobile app. According to Google, the Dark mode can be activated on the Settings page of the app.
Tubi this month announced that entered a deal with Enseo, launching its library on Enseo’s in-room entertainment platform accessible in over 30,000 hotel rooms, on over 20 hotel and resort brands. Tubi is a free ad-supported video on demand (AVOD) service.
Google this month revamped Attribution in Google Ads. Attribution was previously known as Search Attribution, and according to Google, the new overview page helps advertisers to visualize the customers’ paths to conversion.
RhythmOne last month introduced self-serve support for Preferred Deals. According to RhythmOne, Preferred Deals enable publishers to offer a specific buyer the option to bid on inventory on a first right of refusal basis.
Pixalate this week released the 2019 App-ads.txt and Ads.txt Trends Report. According to the report, last year, the implementation of App-ads.txt grew 5,550% last year, after DSPs like DV360 and Centrostarted to enforce App-ads.txt.
Facebook this month announced that is shutting down the in-stream video and mobile web placements until Apr 10. Facebook says that starting Apr 11, there’ll no longer be advertiser demand for these placements from Facebook. Here the exact deadlines for the shutdown.
Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Intelligence helping to understand the articles that turn normal readers into paying subscribers.
found.ee last week announced the launch of a new HTML5 Ad Builder, that enables advertisers to create display banners with an embeddable streaming widget (via Apple Music, Spotify, SoundCloud, YouTube, Show.co or any other platform that offers embed codes).
