Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]

Luis Rijo's Work 9787 Articles

Social - Mar 15, 2024 LinkedIn expands Thought Leader Ads

LinkedIn this week announced the expansion of its Thought Leader Ads program. Businesses can now sponsor content from any LinkedIn member, not just their own employees.

by Luis Rijo

DOOH - Mar 10, 2024 JCDecaux announces strong 2023 results and positive outlook for Q1 2024

JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.

by Luis Rijo

Data - Mar 10, 2024 Google unveils new Marketing Platform Admin API

Google this week launched a new API designed to streamline administration for Google Marketing Platform users.

by Luis Rijo

Video - Mar 10, 2024 DV360 expands measurement options for Instant Reserve Masthead Deals

Google's DV360 DSP this month added functionality that provides advertisers with more in-depth insights for their Instant Reserve YouTube Masthead campaigns.

by Luis Rijo

Audio - Mar 10, 2024 Spotify to increase French subscription prices due to new music streaming tax

Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).

by Luis Rijo

Social - Mar 09, 2024 Reddit Pro: a new toolkit for business growth

Reddit Pro offers businesses tools to understand and engage in this online ecosystem.

by Luis Rijo

Data - Mar 09, 2024 Google unveils Meridian, a new open-source Marketing Mix Model

Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.

by Luis Rijo

Retail - Mar 09, 2024 Walmart Marketplace: Upcoming Spotlight Sales Events in March & April

Walmart Marketplace sellers have the opportunity to significantly boost visibility and sales by participating in upcoming Spotlight events throughout March and April.

by Luis Rijo