Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
TikTok this month launched a new SDK enabling third party apps, like Adobe Premiere Rush, to be integrated directly with TikTok. Users are able to upload videos to TikTok directly from their app’s editing platform. The apps already using Share to TikTok SDK are Adobe Premiere Rush, Fuse.it,
Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. According to Google, the idea is to test ways to help users understand
The browser Brave yesterday announced the creation of Brave Ads, an ad network part of Brave Rewards, enabling users to opt-in to view ads for earning BAT.
IDAGIO yesterday launched a free version worldwide (except Japan and China). IDAGIO is an audio streaming service for classical music with a catalog of over 2 million tracks. The free version works like Spotify as users can’t play specific songs, but only playlists. The premium version ($9.99 per
HTML5 and image creatives uploaded in DV360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, Google yesterday announced.
Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f, and covers all ad formats and products. Advertisers using Amazon Advertising products have now the assurance that their ad
Vibenomics this week selected Triton Digital to help monetize the new Vibenomics Audio Out-of-Home (AOOH) advertising marketplace. According to Triton Digital, the Audio Out-of-Home marketplace enables advertisers to reach an audience of nearly 150 million unique consumers or target any combination of 4,000 individual locations.
Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in the next 12 months. The podcast ad market is set to surpass $1 Billion in the US, and Xaxis said in 2017 that digital
Comcast this week rebranded Comcast Spotlight, the advertising sales division of Comcast Cable, as Effectv (e-FEC-tiv). Comcast says the rebranding emphasizes the commitment to delivering measurable results.
Connected TV revenue represented 44% of Telaria’s third-quarter revenue, the company reported this week. Connected TV revenue has increased by 115% year-over-year to $7.3 million. Telaria’s total revenue was $16.6 million last quarter, up 23% year-over-year. Telaria also highlights newly added
Merkle this month launched Archie, a campaign reporting tool that unifies performance measurement across media and CRM channels. According to Merkle, Archie achieves results seven times faster and using 60 percent fewer resources on maintenance. Merkle says marketers who work with Archie can begin with basic or advanced campaign reporting
Google this week updated Google Ads Editor into version 1.2. The new version of Google Ads Editor includes support for new campaign types, updates to multi-account management, and new bidding for search. Google Ads Editor now supports App campaigns for engagement and Discovery campaigns. Herlen Zoljargal, Product Manager
