Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via [email protected]
YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.
FuboTV, a sports-first live TV streaming platform, has filed an antitrust lawsuit against The Walt Disney Company, FOX Corp., Warner Bros. Discovery, Inc. and their affiliates.
The Programmatic Supply Chain Working Group (PSCWG) yesterday announced the introduction of Provisional Attributes within the OpenRTB Specification, aiming to streamline the adoption of new features and attributes within the programmatic ecosystem.
Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.
Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.
Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
