Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
DoubleVerify this week acquired Ad-Juster, a SaaS-based reporting and analytics platform for digital publishers. Ad-Juster delivers data and insights that publishers use to optimize their ad revenues. Founded in 2007, Ad-Juster is a reporting and analytics platform that unifies publishers’ advertising inventory and sales data from
Salesforce this week launched a Content Management System (CMS). In Salesforce CMS, uses can create, manage, and deliver content. Salesforce says that their CMS is hybrid as companies can create and deliver content to any channel or device. According to Salesforce, the hybrid CMS gives companies the flexibility to present
Roku yesterday completed the acquisition of dataxu, a DSP that enables advertisers to plan and buy video ad campaigns. dataxu’s acquisition was announced by Roku on October 22 and will enable Roku to provide advertisers with a single, data-driven software solution to plan, buy, and optimize their ad
Google this week started to change the YouTube Homepage. Google says the new look includes longer video titles and larger, richer thumbnails to give users clearer information about the videos. Google says that the video previews have now a higher resolution. Google removed some content shelves, but breaking news and
Facebook yesterday launched Catalogs in WhatsApp Business app, a mobile storefront for businesses to showcase and share their goods. Facebook says the Catalogs make the business look more professional and keeps customers engaged in the chat without having to visit a website. According to Facebook, for each item in its
IAB UK, this summer released a Study called The Rules of Attention. The study explains the 5 rules for boosting ad attention online. IAB UK tested the quality of the environment, the location of the ad, the device-appropriate ad units, the targeting, and whether the cuttler matters. The results
Outbrain yesterday partnered with lvidence to bring native ads into newsletters. Ividence is a European newsletter AdTech company that enables Outbrain with technology. “We’re excited to enter into a partnership with Outbrain to deliver the best native ad experience in newsletters for publishers. Ividence will provide the technology to
Yahoo today announced that is making all Yahoo Groups private on December 14, 2019. Yahoo says that any content that was previously uploaded via the website will be removed. Users have until December 14 to download any content. Yahoo Groups started 18 years ago, and there are now over 10
Automattic this month released a new instant search prototype on Jetpack, available for Jetpack Professional plans. This is an experiment, and Automattic is collecting feedback before the feature is made available to everyone. According to Automattic, instant search and filtering are available from anywhere on the site, so the page
In the last weeks, Rubicon Project and MediaMath integrated LiveRamp’s IdentityLinkTM graph. LiveRamp says that these integrations allow people-based identity to be passed on the bidstream in real-time, and enable DSP buyers to connect with their customers in a way that is not so reliant on third-
ProSiebenSat.1 today announced that the online streaming platform Joyn has now nearly 5 million monthly total active users, and 4.9 million app installs. The numbers match with SimilarWeb stats: In August, ProSiebenSat.1 said Joyn had 3.8 million monthly active users in Germany, and over 2.4
Deezer this week integrated non-music audio content from podcasts and radio. The podcasts are available in a new tab called “Shows”. Deezer says “Shows” is a new feature that can be found on the main tab bar and helps audio fans discover podcasts, radio, and specialized talk content. Deezer
