Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Accenture yesterday released the results the 13th Annual Holiday Shopping Survey, where it found out that U.S. consumers plan to spend at least as much this year on holiday gifts as they did last year. Accenture says that there is a growing trend of “responsible retail,” with shoppers more
LinkedIn is updating the settings of LinkedIn Groups. LinkedIn send an email to all group admins saying that in the next weeks, there will be 2 group types: listed and unlisted. Listed Groups are public groups that appear in search results on LinkedIn. Group membership is visible to other members.
Spotify this week launched the Daily Drive playlist in Germany, that combines podcasts and songs. Spotify included podcasts into the playlists last month. According to Spotify, the new playlist is named Daily Drive, and contains short-form podcasts news updates from Deutschlandfunk: Nachrichten, Spiegel Update, and Zeit Online: Was jetzt?
AdSecure, an ad verification tool, yesterday launched a new internal search engine on the platform. The new search engine enables users to search for name, analysis ID, URL submitted, locations, and devices. AdSecure recommends to combine search elements at the same time to narrow down the results. In addition to
FreeWheel yesterday announced that it partnered with Discovery on a multi-year agreement. Discovery will use FreeWheel’s platform for video ads. Discovery channels are available via cable, satellite or via the app Discovery GO. FreeWheel/Comcast is working with Discovery to enable advertisers to reach more precise audiences, or
AdSecure yesterday rolled out a new URL detection that detects blacklisted urls on Norton Safe Web, Google Safe Browsing, McAfee, Sucuri Labs, ESET, PhishTank, Yandex, Opera, and Spamhaus. Blacklists are commonly used to protect computer systems and infrastructures against online threats such as phishing, malware or webspam. These lists are
The Trade Desk today announced a partnership with Inscape. The partnership will integrate Inscape’s data insights directly into The Trade Desk’s Planner, a cross-device advertising planning tool for digital and connected TV campaigns. The Trade Desk says Inscape is the largest single source provider of Smart TV
Fyber last month released the 2019 State of In-App Advertising and Monetization survey results, where it found out that app developers are considering real-time unified auctions instead of the waterfall. The research was conducted among 400 marketers and 400 app developers in the UK and US, and over
Pathmatics this month integrated Twitter advertising data into its Explorer platform. Pathmatics’ United States-based customers have now access to insights and analysis to paid Twitter advertising spend. Pathmatics says this is the second social media platform expansion this year, the integration of Facebook ad insights. “Today’s consumers are
Facebook this month settled the 3 years litigation lawsuit around the metrics measured on video ad campaigns. Facebook acknowledged the error, however always denied that the measurement error had impacted the amount spent on ads by advertisers. According to the motion on the United States District Court for the Nothern
Google today launched new video search reports in Search Console. The new report is only available for websites that use structured data to annotate videos. Structured data helps search engines understand when videos appear on a page, so they can be displayed with a rich visual treatment, including information on
Advertisers using DV360 can now do ad sequencing on YouTube video campaigns. Google this month launched video ad sequencing on TrueView line items, the company announced yesterday. Google says that with video ad sequencing, advertisers can show a series of TrueView in-stream, bumper, or non-skippable ads in an
