Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
eMarketer this week predicted that Google’s share of search ad revenues will drop in the US, while Amazon will grow over the next two years. Amazon surpassed Microsoft in 2018 to become the second-largest ad platform for search in the US. According to eMarketer, the US search ad
Tubi this month announced that is expanding to the UK in early 2020. Tubi is an ad-supported video on demand (AVOD) service. In June, Tubi announced it had streamed 94 million hours of content for the entire month of May alone.
Google Ads this week introduced six new columns on the reporting, enabling advertisers to see metrics like cost per conversion or return on ad spend based on the conversions, when they happened, and not based on the time of the click. Tal Akabas, Product Manager, Search Ads, at Google, wrote
Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
Google will introduce the in-market and affinity audiences on Google Search. The launch will happen in the coming weeks. In-market and affinity audiences appear on campaign settings. According to Google, Affinity audiences help advertisers to raise awareness and drive consideration among people who have a strong interest in
Google yesterday launched a new beta with Augmented Reality Ads on YouTube Masthead and TrueView video discovery ads. The AR Beauty Try-On is available to brands globally and lets viewers virtually try on makeup while following along with YouTube creators using front-facing smartphone cameras. Google says that seeing
LinkedIn is launching tomorrow a new feature that enables members to create, share, and discover professional networking events taking place in their city and local area. LinkedIn Events is available to all users on LinkedIn globally, starting first with English-speaking markets. “At LinkedIn, our core focus is to help
Edison Research yesterday published the first The Infinite Dial study for Germany. Edison Research says that digital audio in Germany will likely follow a similar path seen in the USA, but the German digital audio market lags 4 years behind the USA. The Infinite Dial study is realized in the
Smarter Ecommerce (smec) yesterday announced the opening of a new office in London. Smarter Ecommerce is an Austrian company, founded in 2007, supporting international retailers in creating and optimising Google ads campaigns. smec is also a Microsoft Elite Channel Partner. smec says that having their physical location in the UK
Rahul Srinivasan, Product Manager at Google says the feature will roll out in Display & Video 360 in the coming weeks, and in the future in Google Ads.
Google this month announced that is updating AdSense Auto Ads over the next weeks. Google is introducing customization controls. Publishers will be able to preview how Auto Ads look on the websites before they go live, and be able to delete specific ad placements inside the preview using the “delete”
Tremor Video this month updated the self-service platform UI. Traders can now view a campaign and all placements on one unified page, including visuals that capture delivery and performance. According to Tremor Video, traders can now manage an entire campaign within the same screen to better coordinate changes between
