Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Amazon this month added support to Greek, Hungarian, Romanian, Thai, Ukrainian, Urdu, and Vietnamese in Amazon Translate. Amazon Translate now has support for 32 languages. Developers use Amazon Translate to integrate the service or to do translations directly. The Amazon Translate supported languages are Arabic, Chinese (Simplified), Chinese (Traditional), Czech,
Accenture this week announced that it entered into an agreement to acquire Nytec, a company headquartered in Kirkland, WA, specialist in creating new types of products, services and experiences, and better ways to design, engineer, manufacture, operate and support them across their entire lifecycle. Accenture says Nytec will expand the
RTB House this week launched Snippet Ads, dynamic ad banner creatives. RTB House says Snippet Ads are delivering 2.5 to 3 times higher click-through rates vs. static banners. According to RTB House, Snippet Ads have personalized messaging at scale by combining creativity and data. Snippet Ads examine the
Taboola will bring more reach for advertisers and more revenue for publishers, wrote Adam Singolda, CEO of Taboola, this week, explaining what he predicts with Taboola and Outbrain merger. Adam Singolda, will assume the CEO position of the combined company. Adam Singolda says that Taboola will have more reach for
This week, Pixalate released the Pixalate’s H1 2019 OTT/CTV Supply Chain Intelligence Report, where it shows that nearly two-thirds (62%) of programmatic video OTT/CTV ads go to Roku devices. Ad-supported Roku apps had a 53% growth since the start of 2018. Roku active accounts topped
Microsoft Advertising will depreciate the Accelerated Budget strategy for Search, Dynamic Search Ads (DSA) and Shopping campaigns. Microsoft campaigns using Accelerated Budget will migrate automatically to Standard Budget starting on November 1. Microsoft says that budget-constrained campaigns using the Accelerated budget strategy tend to go dark earlier in the
Facebook today launched Threads from Instagram, a new camera-first messaging app. Facebook says Threads is a standalone app designed with privacy, speed and and with close connections in mind. Users can share photos, videos, messages, Stories with the Instagram close friends list. Last year, Instagram introduced Close Friends for
TikTok yesterday clarified that has chosen not to allow political ads on TikTok. Blake Chandlee, Vice President of Global Business Solutions at TikTok, wrote that “the nature of paid political ads is not something TikTok believes fits the TikTok platform experience.” TikTok will not allow paid ads that “promote or
Google yesterday announced the introduction of user-generated images in product reviews on Google Shopping. The experience is currently available on mobile in the US, with plans to expand across more Google properties and countries over the coming months. Advertisers can now include review images in the product review feeds,
Google last month enabled cross-account reports in Google Ads. Advertisers can now aggregate the data of multiple accounts into one report, directly in the browser. Before, advertisers had to download the reports from the different accounts and merge them. Cross-account reporting is available for Manager accounts managing up
Google this week created a Community Template Gallery for Google Tag Manager. The Community Template Gallery is an open platform where Google Tag Manager partners can share their tag templates. Community Template Gallery is available in both Tag Manager and Tag Manager 360. Google says that the increase usage of
Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.
