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Luis Rijo
Frankfurt, Germany
•
11286 posts

Luis Rijo

Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land

Posts

Previous Posts
  • Amazon acquires Sizmek adserver 1 min read

    Amazon acquires Sizmek adserver

    Luis Rijo
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    Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.

  • Edison Research expands The Infinite Dial study to South Africa 1 min read

    Edison Research expands The Infinite Dial study to South Africa

    Luis Rijo
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    Edison Research this week announced it will expand The Infinite Dial study to South Africa. The Infinite Dial is the longest-running survey of media consumer behavior in the U.S., tracking consumer usage of digital media over time.

  • MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering 1 min read

    MoPub integrates Pixalate’s pre-bid invalid traffic (IVT) filtering

    Luis Rijo
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    Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.

  • AdSense phases out ad types and ad styles 1 min read

    AdSense phases out ad types and ad styles

    Luis Rijo
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    Google this week announced that is phasing out text-only and display-only ad units. The ads available will serve all ad types, not allowing publishers to choose anymore.

  • TouchPoint DSP by dataxu integrates Triton Digital 1 min read

    TouchPoint DSP by dataxu integrates Triton Digital

    Luis Rijo
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    Triton Digital this week announced the integration of its programmatic audio advertising marketplace with the TouchPoint DSP by dataxu.

  • GroupM launches INCA in Asia, an influencer marketing solution 2 min read

    GroupM launches INCA in Asia, an influencer marketing solution

    Luis Rijo
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    INCA connects brands to a network of trusted publishers and influencers to create and promote content across social channels including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

  • Google introduces campaign-level conversions on Google Ads

    Google introduces campaign-level conversions on Google Ads

    Luis Rijo
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    Google last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level.

  • Google teams up with 8 agencies to help advertisers manage creatives end-to-end 1 min read

    Google teams up with 8 agencies to help advertisers manage creatives end-to-end

    Luis Rijo
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    Google this month announced that has partnered with 8 agencies: Vidmob, Consumer Acquisition, Bamboo, Apptamin, Webpals Mobile, Creadits, Kaizen Ad, and Kuaizi.

  • Google introduces Linear TV buying on DV360 1 min read

    Google introduces Linear TV buying on DV360

    Luis Rijo
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    Payam Shodjai, Director, Product Management, at Google Marketing Platform, says that buying Linear TV via the DSP enables advertisers to consolidate TV buying.

  • Australians are listening more audio, 11 hours per week 2 min read

    Australians are listening more audio, 11 hours per week

    Luis Rijo
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    Australians are consuming more audio, now for more than eleven hours per week. This is a finding from The Infinite Dial 2019 Australia, a study of digital media behavior in Australia, commissioned by Commercial Radio Australia (CRA), Southern Cross Austereo (SCA), and Triton Digital.

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