4 buyers shortlisted for the Kantar sale
According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder.
Luis Rijo
Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
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Media.net partners with White Ops to avoid bots
Media.net this month announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to provide advertisers with fraud protection.
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Google is outperforming other SSPs on quality
Confiant’s report shows that Google AdX is outperforming all the other SSPs in quality.
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Everflow partners with Tipalti to automate all publisher and affiliate payments
Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.
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Sky invests in You.i TV, a video platform
Sky this month announced an investment in You.i TV, a privately held company with a platform that enables TV and media companies to deliver content on all platforms – mobile devices, set-top boxes, game consoles, and streaming devices – from a single code base.
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Google Ad Manager to discontinue existing price rules and to introduce more transparency
Google this month announced that the change to a unified auction will bring more transparency to publishers, and different pricing rules specific for the unified auction.
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Community: Xandr creates a video marketplace across devices and publishers
Xandr this week created a curated marketplace with video publishers called Community. Xandr says this is the first step for a convergence of linear TV and digital. Xandr’s marketplace Community includes WarnerMedia, Vice, Hearst Magazine, Newsy, Philo, Tubi, and Xumo inventory.
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Google introduces a new planning tool in Google Ads for performance campaigns
Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.
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Google introduces Discovery ads on Gmail, YouTube, and Discover
Google this week launched Discovery ads, a new format that is being rolled out globally later this year. Discovery ads will show in Discover (former Google feed), in YouTube home feed, and in the Gmail Promotions and Social tabs.
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Showcase Shopping ads will appear on Google Images, Discover and YouTube
Google this week announced that is bringing Showcase Shopping ads to Google Images, the feed on Discover, and soon YouTube.
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Microsoft to end HealthVault service by November 2019
Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.
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Chrome to restrict fingerprinting and to make it easier to block 3rd party cookies
Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.
