Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
LiveRamp today announced the acquisition of Faktor, a consent management platform (CMP) made in the Netherlands, Europe. Faktor CMP is registered on IAB Transparency and Consent Framework and the price starts at 200 per month.
The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.
Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City.
ADYOULIKE today announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group.
Outbrain this week announced the completion of the acquisition of Ligatus, one of the biggest European native advertising platforms, currently working with publishers such as RTL, Le Monde, and Stern.
Triton today announced Stingray selected to utilize Triton’s programmatic audio marketplace (a2x) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through open and private marketplace deals.
IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
Amazon today announced that Alexa will be launched later this year in Brazil. This is the first Portuguese market where Alexa will be made available.
