Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Publicis Groupe today confirmed the acquisition of Epsilon, for a cash consideration of $4.40 billion. Epsilon was a subsidiary of Alliance Data Systems Corporation, a US company providing loyalty and marketing services.
Disney yesterday announced the new Disney streaming service, at a cost of $6.99 a month for each subscriber. Disney+ will launch on November 12, and in its first year will have more than 25 original series and 10 original films, Disney said.
Last month, Africa’s largest e-commerce platform filed the paperwork with SEC to go public on the New York Stock Exchange. Yesterday, Jumia went public and the stock closed up 75% at $25.46 per share. Initially the stock was priced at $14.5.
Jeffrey Bezos, CEO of Amazon, yesterday shared the annual letter to share owners where he has shown the share of physical gross merchandise sales sold on Amazon by independent third-party sellers, a percentage that reached 58% in 2018.
TVision this week announced its new TV Performance Metrics Platform - making campaign and ad-level metrics available for brand marketers. TV viewability and attention data are now available.
Sensor Tower today revealed estimations on the app revenue at the App Store and Google Play during the first quarter of 2019. The estimation is $19.5 billion for the first quarter of 2019, a number that represents a 16.9 percent year-over-year increase from the year-ago quarter.
Google today mentioned on Twitter that Tag Manager is supporting more than 80 vendors. Google Tag Manager works with both Google and third-party tags.
IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while search retained €286m.
Google yesterday announced a new report on Search Console. The new report shows Discover performance data, providing publishers and sites visibility into their Discover traffic.
Firefox this month announced that it has launched a new feature called Block Autoplay. Firefox says the Block Autoplay feature will block audible video that autoplays, being an ad, a YouTube video or a site with an audible auto-play video.
CleverTap yesterday announced a new investment of $26 million in Series B funding. CleverTap's Co-Founder Anand Jain says this represents a valuation north of $150 million.
Google yesterday raised YouTube TV's price to $49.99/month ($54.99/month through Apple). Until now, the YouTube TV cost was $40.
