Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected TV (CTV) identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV ecosystem partners can now simplify campaign planning, targeting and measurement. According to LiveRamp,
Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase
Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users. By requesting an impression before the
Scout24 this week welcomed the takeover offer from Hellman & Friedman and Blackstone. The voluntary public takeover offer has a price of 46 euros per share, in cash. Scout24 is a leading operator of digital marketplaces specializing in real estate and automotive sectors in Germany and other European countries. Scout24
GoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. GoDaddy says Fara Howard has unique experience building community-based engagement and leveraging
Taboola this week announced an exclusive two-year partnership with Business Insider. Business Insider will integrate Taboola Feed on desktop and on mobile web. Taboola says the deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business
WDR and Vodafone are testing how TV and media library content can be technically distributed using the new 5G transmission technology, Vodafone announced this week. In the joint project, WDR transmits its content via a 5G test system, which Vodafone will activate directly at a TV production facility for the
TVSquared this week partnered with TiVo to incorporate deterministic attribution into ADvantage Analytics Platform. TiVo’s deterministic TV viewership segments are now integrated in ADvantage, allowing TVSquared customers to tie TV-driven response and conversions to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV
Optimizely this week announced a new update of the integration with Slack. Optimizely integration with Slack enables users to engage with their experiments. The first version of the Slack application, launched almost one year ago, gave users the ability to subscribe to a Program Management Team’s activity feed. In
Brightcove this week announced it has entered into a definitive agreement to acquire the online video platform (OVP) business of Ooyala, a provider of cloud video technology. Brightcove is acquiring Ooyala’s OVP technology, including video content management and publishing platform Backlot, Analytics, Live, and its underlying IP and associated
HubSpot this week announced the integration of LinkedIn ads in the Professional and Enterprise tiers of Marketing Hub as part of the HubSpot Ads tool. HubSpot Ads also includes integrations with Facebook and Google. “LinkedIn is the world’s largest professional network, so it was important to make its advertising
Cacao Media this week announced that it has joined HubSpot as a Certified Agency Partner. HubSpot works hand-in-hand with Agency Partners to grow their businesses through inbound software, services, and support. “We are thrilled to welcome Cacao Media to HubSpot’s Partner Program. Their savvy, sophisticated, and innovative
