Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
Google this week announced the change of name of “Universal App campaigns” to “App" in Google Ads. David Mitby, Director of Product Mobile App Advertising, at Google, says this will simplify the names and "will not affect campaign features or functionality, and there’s no action required for
Krush Media this week announced a partnership with Pixalate to deliver invalid traffic (IVT) detection and filtration solutions across its display, mobile, video, and OTT/CTV channels. According to Pixalate, Krush Media specializes in connecting advertisers with its fully-managed, cross-screen publisher platform and has chosen Pixalate as its
RTB House this week announced that is launching a Creatives Lab unit. The unit will develop performing dynamic banners for both display and video. RTB House says is constantly working on improvements to its core technology based on deep learning as well as other aspects of the RTB ecosystem, such
ICANN this week called for full deployment of the Domain Name System Security Extensions (DNSSEC) across all unsecured domain names. The Internet Corporation for Assigned Names and Numbers (ICANN) believes that there is an ongoing and significant risk to key parts of the Domain Name System (DNS) infrastructure. On 15
More than 13 percent of internet users surveyed across Australia, Brazil, Canada, Germany, India, Japan, the United Kingdom, and the United States had access to a smart speaker in their households in November 2018. According to IHS Markit data, smart speaker penetration go from ranges of 6 percent in Japan
Dentsu this week announced the acquisition of BJL Group Limited, a creative agency in the UK, headquartered in Manchester. BJL was founded in 1987, and according to Dentsu it has grown to become one of the largest and most awarded creative agencies operating in the UK's northern area,
Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.
Outbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain platform for advertisers. According to Outbrain, native ads get 5.7X more page views than social media, 50% lower CPAs than display ads, and 42% lower bounce rates
Adomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick as UK Country Manager. Adomik’s platform is built for publishers to address their main monetization challenges. Adomik says publishers have all their advertising data in one place and
LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected TV (CTV) identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV ecosystem partners can now simplify campaign planning, targeting and measurement. According to LiveRamp,
Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase
Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users. By requesting an impression before the
