Luís Rijo is a seasoned marketing professional with over 10 years of experience in Digital Marketing, Search, Social, Display, Video, and DOOH. Based in Europe. Also writing in the spend. Reach out via luis@ppc.land
The Media Rating Council (MRC) has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service, GfK announced. “We congratulate MRI on once again earning MRC accreditation,” said George W. Ivie, CEO and Executive Director of the MRC. “Since it was first accredited in 1998, MRI
Amazon Scout is an autonomous delivery device (in the picture), a delivery bot, and since yesterday a total of 6 Amazon Scouts are delivering packages in Snohomish County, Washington, United States. Sean Scott, vice president of Amazon Scout, wrote that the Amazon Scouts were designed to safely get packages to
LinkedIn today announced interest targeting in Campaign Manager. Interest targeting will be available to all advertisers over the next week. Interest targeting lets advertisers reach members with relevant ads that match their professional interests — based on the content they share and engage on LinkedIn. Interest targeting has more than 200
Amazon last week introduced a new set of metrics, called new-to-brand. New-to-brand metrics determine whether an ad-attributed purchase was made by an existing customer or one buying a brand’s product on Amazon for the first time over the prior year. Amazon says that advertisers
Adform yesterday announced the launch of a new self-service audience discovery on the Audience Marketplace. Advertisers will find an integrated way to navigate Data Providers and Audiences in a discovery-friendly format allowing discovery by data owner or by audience properties. Tabs for 1st, 2nd, and 3rd party data
Google today announced that the 15-second nonskippable YouTube ads are now available for all advertisers using Google Ads or DV360, on auction campaigns. The format is also being extended across YouTube and Google video partners. Before today the 15-second nonskippable YouTube ads were only available via reservation on
The native exchange Sharethrough has integrated The Trade Desk’s unified ID solution, The Trade Desk today announced. The Trade Desk says this collaboration is an effort to improve the digital match rates outside of walled gardens in the digital advertising ecosystem. Adoption of the free unified ID solution allows
Google today announced that users have now the ability to download messages as .EML in Gmail. This option is available by default in all G Suite editions, in a roll out that is taking place this week. According to Google, EML format is recognized by other email clients, allowing users
Codewise today announced that it has enhanced its Voluum ad tracking platform with an Anti-Fraud Kit. Codewise says that is the only advertising analytics platform that includes a comprehensive solution for detecting ad fraud. The Anti-Fraud Kit enables digital marketers and media-buying professionals to protect their advertising
BigCommerce today announced the migration of its hosting infrastructure to Google Cloud Platform. More than 60,000 merchants are now using Google Cloud Platform via BigCommerce. BigCommerce says merchants that have been successfully migrated have seen, on average, an 81% improvement in connection times, which are now below 10 milliseconds,
Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations) today announced a multi-year partnership. All NBC and Telemundo owned stations will use Comscore's linear TV currency, as well as its local mobile and desktop insights to enhance the way the stations measure their performance to
AdsWizz today announced its Digital Audio Expert Program for advertisers, with an expert program for publishers coming later this year. The certification program is available to agencies and trading desks worldwide. AdsWizz says that executives and managers nominate eligible team members, who are required to take a test to demonstrate
