Luis Espada

Research shows video delivers 95% message retention compared to 10% for text, but only when following three critical principles Adobe identified for B2B brand building.

Google launches streamlined removal process for non-consensual explicit imagery, allowing multiple image submissions and ongoing protection through automated filters.

IAB Tech Lab receives donation of AI-powered taxonomy mapper from Mixpeek, accelerating Content Taxonomy 2.x to 3.1 migration from weeks to seconds using TF-IDF and LLM methods.

Meta this week rolled out AI-powered features on Facebook allowing users to animate profile pictures with preset options and restyle Stories through generative AI prompts.

Bad Bunny claims 380 million weekly views as DtMF and BAILE INOLVIDABLE crack top 10s across 8 territories, proving catalog depth beats viral moments.

AudioGo partners with TapClicks to unify audio campaign reporting, addressing the persistent data fragmentation that has limited audio advertising adoption.

New research analyzing 400+ brands shows marketers cutting social budgets by 1% while platform performance improves, driven by regulatory uncertainty and creative demands.

Microsoft updates AI marketer's guide with technical explanations of how large language models surface brands through paid placements and organic visibility strategies.