The number of digital and non-personal contacts that the pharmaceutical industry now has with physicians exceeded its number of sales rep visits to doctor offices, according to the spring 2016 AccessMonitor™ and AffinityMonitor™ reports from global sales and marketing firm ZS. According to AccessMonitor™, the number of "rep-
FASTSIGNS International, Inc., the leading sign, graphics and visual communications franchise, announced today it will be the title sponsor of a new pilot show called "Ice Cowboys," featuring the latest extreme sport -- skijoring. Intrigued by the fast-paced sport, which entails a skier maneuvering through snow obstacles and
McCann Detroit today announced that it has once again been awarded the Tourism and Business Marketing accounts for the Michigan Economic Development Corporation (MEDC), following a competitive review. The announcement extends the agency's successful 10-year partnership with the MEDC for tourism marketing, and five-year partnership with
More and more US and international house hunters are using Point2 Homes as their go-to real estate marketplace. The number of visits has beaten record after record, July alone having smashed all of them, with an increase of 39% year-over-year, which translates into 137 million page views
The most recent issue of The Checkout, an ongoing shopper-behavior study conducted by The Integer Group® and M/A/R/C® Research, explores the back-to-school shopping period, one of the most competitive times of year for retailers hoping to earn shopper dollars. The study takes an in-
Criteo S.A. (NASDAQ: CRTO), the performance marketing technology company, today announced that Benoit Fouilland, CFO, will present at Citi's 2016 Global Technology Conference, to be held at the Hilton Hotel in New York, NY, on Wednesday, September 7, 2016 at 9:30 am Eastern Time. A live
Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation and future growth prospects. "This is
Digilant, a leading global programmatic media company that partners with brands and agencies on custom programmatic advertising solutions, today released new on-line behavior data analysis on US sports fans of the Rio Olympics. Powered by Digilant's proprietary data science solution -- Consumer Persona -- the study reveals key differences
Operative Media, Inc., the global leader in advertising business management solutions announced today their partnership with Charter's advertising sales organization, Spectrum Reach, to support their digital and advanced TV advertising business. The partnership gives Spectrum Reach access to the Operative.One platform, enabling the company to more efficiently
Endurance International Group (NASDAQ: EIGI), announced it has completed the previously announced acquisition of AppMachine, a Netherlands-based technology developer. The addition of AppMachine's mobile development platform to Endurance's suite of solutions will enable small business customers to expand their online presence with ease. AppMachine will
Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the promotion of Chandar Pattabhiram to senior vice president and chief marketing officer (CMO), effective immediately. The appointment follows the decision of Sanjay Dholakia to leave Marketo in order to spend more time at home with his
Matthew Cox, President of Capitol Partners, announced today that the firm has added Dora Pruce as Vice President. Pruce joins partners Cox, Eric Weldele and Rob Frost. Since 2008, she has served as the Director of Government Relations at John Carroll University (JCU), managing direct advocacy at the local, state