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Expanded Text ads were on testing in Q2 of 2016 and were rollout globally on July 2016. They are the next generation of Google Text Ads for desktop and for mobile, in search and in display. The Expanded Text Ads are two times bigger than the current text ads, with

The new Expanded Text Ads, a new Adwords feature rolled out in July, do not have preference or priority on the ad ranking. This confirmation come in the Google Adwords Help, when Cassie, from Google, just wrote: "there will not be a preference given to expanded text ads vs.

Two student teams from Eastern Michigan University's Integrated Marketing Communications graduate program placed first (Gold award) and third (Bronze award) respectively in the 2016 Collegiate ECHO Marketing Challenge, a competition for students worldwide. The competition was presented by Marketing EDGE – a national nonprofit organization headquartered in New York

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, opening up influencer marketing to all. CastingAsia, a platform that connects influencers to brands across Asia, allows everyone to build a free profile and represent brands that matter to them. A person needs simply to

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia. CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities,

DRIVEN Public Relations, an international public relations and creative marketing agency, has announced it has been retained by SCRUBBLADE, America's premier windshield wiper-blade producer with the only patented scrubbing design scientifically proven to be the best in the marketplace. Headquartered in Temecula, Calif., SCRUBBLADE's line of

DRIVEN Public Relations, an international public relations and creative marketing agency, has been retained by Monster Moto, America's premier powersports producer of off-road mini bikes and go-karts. Headquartered in Ruston, La., Monster Moto's complete line of gas powered mini bikes, go-karts and electric mini bikes are

Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot's pre-bid keyword targeting solution, via Adelphic's mobile-first programmatic media solution, to reach live audiences consuming relevant, brand-safe content.