Daniel - PPC Land (Page 2)

Sizmek Grants Thirdpresence Certification for HTML5 VPAID Video

Thirdpresence, a leading mobile in-app video SSP, announced today that Sizmek has certified the company's video player for HTML5 VPAID video advertising. HTML5 VPAID is an important part of the growing mobile in-app video advertising market, because it allows advertisers to accurately measure video viewability and add interactive

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PhRMA Releases New Patient Stories in Last Installment of 2016 "From Hope to Cures" Advertising Campaign

The Pharmaceutical Research and Manufacturers of America (PhRMA) today released new advertising as part of its "From Hope to Cures" campaign, highlighting two patient stories that exemplify the theme of ACHIEVABLE. The first set of new ACHIEVABLE print and digital ads feature Ed. In 2008, doctors found a

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Bud Light Celebrates Fans By Launching Team-Specific NFL Campaign

When the NFL season kicks off on Thursday, the country's favorite beer will be celebrating the fans that have made football the number one sport in America. Bud Light, the Official Beer Sponsor of the NFL, has already released 720 million of its newly redesigned NFL team cans

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Videology Research Shows Mobile Video Advertising Drives Significant Brand Lift

Videology, a leading software provider for converged TV and video advertising, released 'The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,' a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen's Digital Brand Effect study. The release comes

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Drive Marketing Group Ranked Among Fastest Growing Private Companies in USA

Drive Marketing Group, provider of integrated marketing services and branded merchandise today announced their ranking at position 3683 on Inc. magazine's 35th annual listing of the top 5000 fastest-growing companies in the United States. Drive grew revenue 84% to$4.1 million in 2015 to achieve the recognition.

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Creative Realities' Version 5.0 software powers major rollout of C-store advertising network

Creative Realities, Inc. (OTCQB: CREX), a leading digital asset management and shopper marketing solutions provider, announced today that it has released Version 5.0 of its advanced content and network management software, and is already actively provisioning Version 5.0 in a major commercial deployment. Major Commercial Deployment One of

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New Bridgestone Brand Campaign Uses All-Pro Athletes, Humor to Demonstrate Trusted Tire Performance

Bridgestone Americas (Bridgestone) today released its latest advertising campaign, leveraging its Official Tire status with the National Football League (NFL) and National Hockey League® (NHL®) and showcasing two of today's most popular athletes: NFL All-Pro receiver Larry Fitzgerald and NHL® All-Star defenseman P.K. Subban. The pair of

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Ally Sums Up Brand Philosophy in First Company-Wide Campaign: Do It Right

Ally Financial, a leading digital financial services company, debuted a new brand campaign that reflects its focus on doing things right for customers. The campaign is the first-ever unified brand campaign in Ally's history, bringing together the full scope of the company's financial services offerings under

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Lee® Jeans Celebrates Life In Motion Through Brand Refresh

Lee® Jeans today announced the launch of its new brand direction, unveiling its innovative fall collection and movement-inspired brand campaign, "Move Your Lee." Drawing on more than 125 years of purposeful craftsmanship and innovation, the national rebranding campaign brings to life founder H.D. Lee's mission

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JMPR Named Public Relations Agency Of Record For EagleRider

JMPR Public Relations has announced that it has been named public relations agency of record for EagleRider, the world's largest motorcycle tourism company. Twenty-five years ago, EagleRider pioneered the concept of motorcycle rentals for enthusiasts and adventure-seekers to experience the unfiltered freedom of travelling to iconic destinations around

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VisionChina Media Provides Further Update on Sale of Subway Mobile TV Advertising Business

VisionChina Media (Nasdaq: VISN), China's largest out-of-home digital television and advertising network on mass transportation systems and the leading provider of urban mass transit Wi-Fi, today announced that it has been informed by Ledman Optoelectronic Co., Ltd. ("Ledman") that the proposed purchase of 49% equity interests

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Digital Assistants to Offer New Advertising Opportunities with Ad Spend Forecast to Grow at Over 100%

A new report from Juniper Research shows that increased use of Digital Assistants, such as Siri and Cortana, on smart devices will provide new paid search opportunities in the coming years. Juniper forecasts that over $12Bn of ad spend per annum will be made through this rapidly growing medium by

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5x Masterclasses Add Depth to FIPP Asia-Pacific Programme Content

Aside from 30+ presentations on topics ranging from media trends and transformation, to storytelling, audience engagement, new revenue streams and more, FIPP Asia-Pacific programme includes five in-depth masterclasses for delegates to attend. FIPP Asia-Pacific takes place from 27-28 September in Singapore. Register for the conference here. FIPP Asia-Pacific is organised

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BRpr International newsletter of Aberje brings hosts Richard Edelman

Aberje – Associacao Brasileira de Comunicacao Empresarial ('Brazilian Association of Business Communication') released the fourth edition of BRpr in August. The newsletter is an initiative of the Association to showcase good practices developed in the field of Communication in Brazil, in a dialogue with the international community. Edition #4

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Euro Media Group Joins SVG Europe as Platinum Sponsor

SVG Europe is delighted to announce that Euro Media Group has joined as a Platinum Sponsor. Euro Media Group is Europe's leading provider of broadcast facilities and services, active in seven countries: France, Belgium, Netherlands, Germany, United Kingdom, Switzerland and Italy. The Group combines unique know-how and world-renowned

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Mercedes-Benz Retail Group Appoints Broadplace as New Digital Marketing Agency

Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG's expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind throughout the full consumer journey, improving tracking and attribution

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Flipboard Launches Premium Private Marketplace; Selects Rubicon Project to Automate Buying of Mobile Ad Inventory

For the first time, Flipboard makes its ad inventory available for real-time buying through an invite-only Private Marketplace (PMP) enabled by a new strategic alliance with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world. This partnership allows existing clients to buy Flipboard'

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VS MEDIA Launches US$4million VS ME Content Production Fund for Creators

VS MEDIA, a cutting edge, next-generation media network, announced the launch of the VS ME Content Production Fund (the Fund). In June, the company received backing from CMC Holdings, and last month from Discovery Communications as well. Through these recent investments, VS MEDIA is setting up a US$4million content

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Coyne Public Relations Named A Finalist In 12 PR News' Platinum PR Award Categories

Coyne announced that the agency has been named a PR News' Platinum PR Award finalist in 12 categories. The finalists of the Platinum PR Awards set industry standards for excellence across all areas of public relations. Finalists are from corporations, agencies and nonprofits—both large and small—that took

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IMPACT16 to Feature Panel Discussion on Disruption in Education and Solutions Through Internet Marketing

A highlight of the Internet Marketing Association's IMPACT16 event coming up in Las Vegas Sept. 19-20 will be a special panel discussion on the topic of "Education Disruption and Internet Marketing." This distinguished panel will address two key aspects of the issue. First, access to education

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Mobvista Reports H1 2016 Results - Exceeding Revenue and Profit Expectations

Mobvista (Stock Code: 834299), Asia's largest and fastest-growing mobile ad tech company, announced its earnings report for the first half of 2016. Mobvista's H1 revenue of $118.174 million and net profit of $11.525 million surpassed the full-year results of 2015. Mobvista ranks first among

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Association of Financial Professionals Launches 5 New Mobile First Public Websites Using Progress Sitefinity

Fig Leaf Software, an award winning digital agency, is proud to announce the successful redesign, migration and launch of five new websites for the Association of Financial Professionals (AFP). The newly rebranded and designed websites will help AFP achieve their goals of attracting financial professionals and better serving existing members

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Comprehensive Study on Sales Personas Reveals Diverse Characteristics of Top Salespeople

Velocify, the leading sales acceleration platform, today announced the release of a new study and interactive online test, "The Persona of Top Sales Professionals," by Steve W. Martin, a sales author and professor at the University of Southern California, which aim to shine a light on the diverse

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XYIENCE Energy Drink Launches New College Football Integrated Marketing Campaign Featuring ESPN College Football's Samantha Ponder

To kick off the 2016 college football season, XYIENCE, the original great tasting, zero calorie energy beverage, announced today the launch of a new integrated marketing campaign featuring ESPN College Football's Samantha Ponder, who is a contributor to "College GameDay," "College Football Live" and

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ConsumerTrack has Expanded its Los Angeles and New York Operations to Bethlehem, Pa. to Facilitate More Growth Across its Business

Leading digital media company ConsumerTrack welcomes the city of Bethlehem and its local businesses and journalists to attend a grand opening celebration at the company's new office in downtown Bethlehem, Pa. ConsumerTrack is hosting the open house to celebrate the company's most recent move into a