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B2B advertisers will spend $4.07 billion on US digital advertising in 2017. This is the estimation from eMarketer that says: “Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.”
Since 2013, when B2Bs jointly spent $2.18 billion on digital advertising, growth has been strong, increasing by double-digit percentages every year.
What is the split by device?
Desktops and laptops attract the majority of digital ad dollars spent by B2Bs in the US—an anticipated $2.54 billion in 2017.
Mobile spend, which will reach $1.53 billion this year, is increasing steadily every year and slowly eroding the desktop/laptop share, although no tipping point is in sight yet.