Connect with us

Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate of 15.5%

Programmatic

Digital ad spend in Turkey reached TRY 2,163 Billion with a growth rate of 15.5%


Like PPC Land? Subscribe our free email newsletter. Follow us in Google News, in Twitter or in Apple News.

IAB Turkey revealed last week that display ad spend reached TRY 1,228 billion, growing 16% in 2017. Advertising based on Display/Click had the biggest share under Display category with TRY 879.7 million. Within the same category, Video ad spend having the highest growth rate of 50% reached to a value of TRY 269.5 million and native a value of TRY 78.6 million.

While the ad spend of Search was TRY 814.5 million in 2017, ‘Classified & Directories” increased to 103 million TL. E-mail marketing declined to TRY 5.1 million. On the other hand, In-game advertising reached TRY 13 million.



Out of 2,163 billion, TRY 1,093 billion including display, search, classified & directories, e-mail marketing, and in-game advertising was spent on mobile platforms. And the share of mobile platforms in social media ad spend was 76%. On the other hand, Programmatic experienced another double-digit growth year and hit TRY 1,411 billion.

To Top