DPAA this month is holding live-via-Zoom training courses on programmatic Digital Out of Home (DOOH) for North America. For EMEA the training course will happen in September. VIOOH has signed on as an SSP sponsor. Hivestack is on board as a DSP sponsor.
The training courses, presented by Prohaska Consulting, will teach the basics and the history of programmatic advertising, how it is similar and differs from other digital media channels, and step-by-step best practices on how to execute campaigns for their clients.
The classes will teach both theory and practice, providing live SSP and DSP demos.
According to DPAA, the North America session will be held on August 19 from 11am to 2pm ET, and the EMEA-focused session is set for September 15 from 2pm to 5pm GMT.
Students will be asked to view three hours of pre-recorded content before the three-hour live course, which will include supply-side platform (SSP) and demand-side platform (DSP) demos, a review of the buyers’ marketplace, an overview of measurement attribution and a client interview. All six hours of pre-recorded and live content will be available on-demand to students after the course.
Prohaska Consulting is providing all curriculum development, teaching materials, and instructors.
“Programmatic is a key underpinning of digital out-of-home’s standing as one of the fastest-growing of all ad media. As programmatic capabilities continue to expand, it is important that both buyers and sellers are fully conversant in the technology to enable brands to take full advantage of all that it has to offer in the form of customization and speed. Prohaska Consulting is at the forefront of programmatic training and we are thrilled to have them as our partner in this important initiative,” said Barry Frey, President & CEO, DPAA.