By Luís Daniel Rijo in DOOH News — Feb 20, 2024

Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns

Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.

This collaboration integrates Eyeota's audience segments into the Vistar demand-side platform, enabling advertisers to:

Expand reach: Access Vistar's extensive network of digital billboards, airport displays, bus stops, and street furniture to reach audiences across various touchpoints.
Optimize media spend: Leverage Eyeota's data insights to target specific demographics, behaviors, interests, and employment sectors, delivering relevant messages to the right audience.
Streamline workflow: Existing users of both platforms can now manage audience targeting across all programmatic channels seamlessly.

"We are thrilled to partner with Eyeota to provide our clients with best-in-class audience data for their digital out-of-home campaigns," said Ben Baker, Vistar’s APAC Managing Director. "With Eyeota's comprehensive audience targeting capabilities, advertisers can now optimize their programmatic digital out-of-home campaigns, driving greater engagement and ensuring their messages resonate with their intended audiences."

This integration offers several benefits:

Rich audience data: Eyeota provides diverse data covering 30+ verticals and seasonal events, offering actionable targeting options.
Personalized messaging: Advertisers can tailor DOOH campaigns to specific audience segments, ensuring higher engagement and impact.
Omnichannel experience: The partnership facilitates a unified audience targeting approach across different digital channels.

This collaboration signifies a significant advancement in programmatic DOOH, enabling data-driven targeting for more effective and impactful campaigns.

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