Google Play begins giving context about the data each app collects
Google today announced the launch of a Data safety section in Google Play - Google’s app store - that will provide context on the data each app collects.
Google says developers are required to complete this section for their apps by July 20th.
According to Google, from today, users will start seeing in the Data safety section in Google Play whether the developer is collecting data and for what purpose, whether the developer is sharing data with third parties. The app’s security practices, like encryption of data in transit and whether users can ask for data to be deleted. Whether a qualifying app has committed to following Google Play’s Families Policy to better protect children in the Play store. Whether the developer has validated their security practices against a global security standard (more specifically, the MASVS).
Apple launched a similar section 1 year ago, in 2021.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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