Google releases Maximize Conversions bidding for TrueView for Action worldwide

Google yesterday announced that is releasing Maximize Conversions bidding for TrueView for Action (TfA) worldwide, starting this month.

According to Google, Maximize Conversions bidding uses Google’s machine learning to help advertisers to get as much conversion volume as possible, within the campaign’s budget.

Nicky Rettke, Director of Product Management YouTube ads, at Google wrote that Maximize Conversions bidding for TrueView for Action is a great option on campaigns that don’t meet the recommended threshold of 50 conversions per week for Target cost-per-acquisition (CPA) bidding.