Google today announced an update to Custom Bidding in DV360. With Custom Bidding, advertisers can assign values to different events, such as a conversion or a purchase.
According to Google, the update introduces a Goal Builder in Custom Bidding, enabling advertisers to select Floodlight activities and assign them a value.
Advertisers can assign a higher value to high-value purchases, so that the ads are tuned to specifically increase revenue instead of driving more transactions.
Google says advertisers will also be able to use Analytics 360 goals in the future, the same way.