What is the difference between Clicks and Sessions? Why there are discrepancies on Google Analytics on these dimensions? Normally you will have much more clicks than sessions, but there is a simple reason for this: these metrics are different. Click is the most basic metric. When a user clicks on an ad, that click is […]
According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple cookie killer on Safari, called intelligent tracking […]
Adwords announced yesterday a new feature on the Landing pages tab. On Landing Pages page, you will see which URLs in your “account are mobile-friendly, which ones drive the most sales, and which ones may require your attention. For example, find the pages that get a lot of clicks, but aren’t mobile-friendly. Then prioritize them for […]
Adwords is a Google platform that provides a programmatic way to advertise on Search Results. Multiple Advertisers can bid on different Ads on the same Keyword, and when a brand is advertising, it can happen that there are a lot of competitors. Brandverity, in a recent paper, says that the other advertisers are the Monsters […]
Two days ago, Google Adsense, just clarified the policy in regards to pop-ups and pop-unders. These changes in policy come in a time where Google is preparing the launch of a Adblocker for Chrome that can block these ads.
A new version of Adwords Editor is available since 29 June. The new version of the Adwords Editor has now the same look and feel of other Google products and there are some updates: Custom Rules – A feature that allows you to define rules as a best practice. See the example in the picture […]
Google did the roll out yesterday Native Ads from Google AdExchange (Adx) for all the Adsense publishers. Now thousands of small publishers can implement the In-feed/In Article native ad units, called In-feed and In-article. Google Adsense also make available Matched content ads, but Matched content are only available for selected publishers, a minimum traffic volume […]
Google is rolling out a new user interface (UI) in Google Adsense. In the next weeks, the publishers using Google to monetize their content like web pages, apps, videos, will have a navigation bar on the left, and a personalized homepage, similar to the old one, but with a new design. The new UI from Google […]