Like PPC Land? Subscribe our free email newsletter. Follow us in Google News, in Twitter or in Apple News.
Lotame announced last month that it has extended, through 2021, the partnership with Inscape, the Automated Content Recognition (ACR) data company that delivers up-to-date viewing data from millions of smart TVs.
Inscape, which manages a growing footprint of nearly 8 million active, Internet connected-VIZIO TVs, is the largest single source of opt-in smart TV viewing data available to license in the US. Lotame’s aiTV product suite, launched in January 2017, is powered by Inscape’s data and includes three proprietary solutions:
aiTV: Platform: Lotame’s aiTV: Platform brings the power of Lotame’s DMP, named global DMP of the year by GABBCON, to linear TV buyers and sellers. It overlays rich first- and third-party signals from online and offline channels, like purchase intent and life stage data, on top of programming, daypart and viewership insights from Inscape. This gives brands and agencies access to the same rich segmentation and audience targeting capabilities that digital has benefited from for years. For networks, it helps them develop a deeper understanding of their audience data, optimizing inventory and increasing linear sales revenue. With the aiTV: Platform, users can dramatically enhance planning, optimization and activation of TV viewership data.
aiTV: Attribution & Insights: aiTV: Attribution & Insights is a reporting platform offering marketers new information into the effects that TV media campaigns have on a brand’s foot traffic, online and offline sales, and website visits. This allows brands and agencies to go beyond the basic post-buy report and finally close the loop on television spend, better understanding both impact and ROI, and giving them a complete view of TV audiences. Ultimately, this deeper view drives more efficient analysis and measurement pre and post campaign, which will help increase ad relevance, consumer engagement and revenue over the long-term.
aiTV: SmartTV Data: aiTV: SmartTV Data enables clients to target TV viewership audiences across digital. As an independent platform, Lotame has a robust set of integrations with industry-leading DSPs, SSPs and audience-targeting tools. With these integrations, TV audience data, including viewers of specific programming and commercials and more, can be targeted online. This targeting is scaled through the Lotame Data Exchange, the largest quality data exchange in the world.
Inscape was founded in 2010 as TV Interactive Systems, Inc, the company operated as Cognitive before being acquired by VIZIO. Inscape operates as a wholly-owned subsidiary based in San Francisco, California.