Marketo Drives ABM Market Adoption With Key Partners

In conjunction with the launch of Marketo Account-Based Marketing (ABM), the only solution that offers all the essentials for ABM success within a single platform, the company announced the assembly of 12 digital services and technology partners that represent a best-of-breed Marketo ABM ecosystem. Together this network of marketing experts will enable marketing and sales teams to target, engage, and measure the accounts with the most revenue potential using Marketo ABM and complementary solutions.

“Our customers have been demanding an account-based marketing solution that will allow them to more closely align with sales to target accounts, and the decision makers within them, in a more coordinated way,” said Robin Ritenour, senior vice president, business development, Marketo. “We are thrilled to have these initial 12 partners supporting and enhancing this strategic product launch and the value of account-based marketing. Their experience with Marketo and ABM strategies will complement our solution and ensure our joint customers’ ABM success.”

The digital services partners are fully trained on Marketo ABM and are able to provide immediate full-service implementation and deployment of the application on the Marketo platform. These partners will help companies implement their ABM strategies and get the most out of Marketo ABM to meet their goals. In addition, new digital service partners will be trained on the application and brought onboard throughout the year.

“The ability to provide marketers with the insights to quickly automate at the account level is transformative,” said Corinne Sklar, global chief marketing officer, Bluewolf. “With Marketo ABM, we’re now able to implement deeply personal customer programs for clients that have never been holistically available before.”

The technology partners are all part of LaunchPoint®, Marketo’s best-of-breed partner ecosystem, and have existing data integrations with the Marketo platform that allow marketing and sales teams to expand their capabilities. These integrations make it simple to include predictive scoring capabilities, data enrichment, ad re-targeting, and direct mail with ABM.

Marketo ABM is the only solution that combines all of the essentials for ABM success natively within one powerful marketing automation platform. It enables sales and marketing teams to target, engage, and manage the key accounts – and the decision makers within them – that matter most.