OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.

Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

Marriott operates under 30 travel brands.

OAAA releases a guide with measurement standards for capturing mobile users' exposure to DOOH campaigns

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Vibenomics grows programmatic ad sales by 209% in the first six months of 2021

Audio-Out-of-Home Vibenomics raises $12.3 million in new funding

Marriott to introduce ads in their websites and hotels