PPC Land (Page 124)

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Google Ads Transparency Center

A Deep Dive into the Google Ads Transparency Center

Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.

Every advertiser in EEA needs a Consent Management Platform (CMP)

Every advertiser in EEA needs a Consent Management Platform (CMP)

Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.

Google Ads: When to Switch from tCPA to tROAS

Google Ads: When to Switch from tCPA to tROAS

A sudden change in bidding strategy can disrupt Google's algorithm and lead to volatility in results.

What are Custom Affinity and Custom Intent audiences?

What are Custom Affinity and Custom Intent audiences?

Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.

OpenAI makes links more prominent

Search Featured

OpenAI makes links more prominent in ChatGPT Browse

This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.

ACR stands for Automatic Content Recognition

What is ACR?

ACR in video advertising stands for Automatic Content Recognition. ACR is a technology that can automatically analyze audio and visual components of video content to identify the specific program, movie, or advertisement being watched.

What is Google SGE?

Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.

Conversions are now called key events

Google Analytics update simplifies reporting and aligns conversion measurement

Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.

MFA sites are designed primarily to generate ad revenue

Teads eliminates low-quality MFA inventory

Teads this week announced a step in its commitment to quality media by achieving 100% Made-For-Advertising (MFA) free inventory.

Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

Google Announces Deprecation of Authorized Buyers Real-Time Bidding Protocol in Favor of OpenRTB

Display Featured

Google to fully adopt OpenRTB protocol on February 15th, 2025

The company will sunset its proprietary Authorized Buyers Real-time Bidding (RTB) protocol on February 15th, 2025. After this date, all bid requests will use the OpenRTB protocol.

YouTube Studio announces new features for creators

This week, YouTube Creator Insider released a video detailing several new features designed to empower creators with data and improve the viewer experience.

EU Court rejects Amazon's Bid to delay transparency rule

Retail Featured

EU Court rejects Amazon's Bid to delay transparency rule

The European Court of Justice (ECJ) this week rejected Amazon's request to suspend a new regulation requiring large online platforms to make information about advertising publicly available.

The MRC has validated Criteo's measurement systems

Retail Featured

Criteo achieves industry-leading accreditation for Retail Media measurement

Criteo this week announced its first-ever accreditation from the Media Rating Council (MRC).

Instacart earns prestigious accreditation, boosting advertiser confidence in Retail Media

Retail Featured

Instacart receives accreditation from the Media Rating Council (MRC)

This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.

Top Free Apps in Apple App Store

Musi takes the world by storm: music streaming app quickly rises to global dominance

A new music streaming app named Musi has experienced explosive success since its recent launch, demonstrating remarkable international appeal. The app's rapid rise to prominence is underlined by data from Pixalate, a leading ad fraud protection, privacy, and compliance analytics platform.

Brightcove launches Cloud Playout 2.0

Brightcove launches Cloud Playout 2.0

Brightcove this week launched Cloud Playout 2.0. This major upgrade simplifies the entire process of linear channel management, enabling media companies to expand their reach, boost engagement, and maximize revenue more efficiently.

DV360 to discontinue support for SDF v5.5

Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.

Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps

Pixalate report reveals Ad Fraud concerns on non-vMVPD Apps

Pixalate this week released its Q4 2023 vMVPD Traffic Analysis Reports. The findings highlight a concerning trend: non-vMVPD apps on major Connected TV (CTV) platforms have significantly higher rates of invalid traffic (IVT) compared to vMVPD apps.

Google Maps summer update: curated lists, AI insights & more

Google Maps summer update: curated lists, AI insights & more

The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.

ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

Hulu on Disney+ officially launches in the US

Hulu on Disney+ officially launches in the US

Disney today announced the full launch of Hulu on Disney+, delivering a seamless entertainment experience and increased value proposition for Disney Bundle subscribers throughout the U.S.

Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.