Video Featured

2024 upcoming Netflix Games

These additions aim to cater to a wide range of player preferences, with titles based on popular Netflix shows, narrative adventures, classic card games, and more.

Display

DV360 announces update to Structured Data Files (SDF) and introduces new QA format

Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.

Search Featured

Google Search completes transition to Mobile-First Indexing by July 5, 2024

This initiative, initially announced in 2016, signifies a shift in how Google crawls and indexes websites, prioritizing mobile versions of webpages for search results.

Social

Google Search Central launches new LinkedIn Page

Google Search Central today announced the launch of its new LinkedIn page. This initiative aims to provide website owners, developers, and search engine optimization (SEO) professionals with a new platform to access resources and updates about Google Search.

Data

Google Ads announces completion of new design rollout

Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

Data

Google Analytics introduces Instant Email Reporting

Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

Retail Featured

Dollar General partners with Criteo to boost Retail Media offerings

This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers.

Retail Featured

Prime Perk Plate Up: Amazon and Grubhub deepen partnership

The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

Social

LinkedIn streamlines Page Management with New Admin Dashboard

LinkedIn this week announced the launch of a new Pages Admin Dashboard designed to simplify page management and improve audience engagement. This update comes as social media continues to be a crucial platform for brands to connect with their target audience.

Data

Google to open Click Tracker Certification Applications for 2024

Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.

Search

Fire TV unveils AI-Powered Search

Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users.

Search Featured

Brave Search Ads exit beta

Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock.

Search Featured

Google's response to early concerns about AI Overviews

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

Display Featured

The Trade Desk's top 100 publishers list: A boon for advertisers or a power grab?

The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.

Data Featured

PayPal to build a new advertising platform

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

Display Featured

Taboola partners with Foundry

Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.

Search Featured

Upgrading your Campaigns to Performance Max with Google Ads API

Google Ads API team today announced a new guide to assist advertisers in upgrading existing campaigns to Performance Max campaigns. P

Data Featured

Chrome introduces Minimized Custom Tabs for enhanced in-app browsing

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

Data

Independent Measurement arrives for Twitch Ads

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

Video Featured

Understanding Engaged-View Conversions for YouTube Video Ads

Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?

Video

New option for advertisers: QR Codes in non-skippable YouTube Ads on CTV

Google this week announced a new feature for advertisers using Display & Video 360's Instant Reserve function. This feature allows the inclusion of QR code call-to-action (CTA) overlays within non-skippable YouTube ads displayed on connected TV (CTV) devices.

Video Featured

Longer non-skippable ads coming to YouTube Select and YouTube TV

Google this week announced the introduction of 30- and 60-second non-skippable ads on YouTube Select and YouTube TV.

Data Featured

Chromebook Plus: A comprehensive look at new features and updates

Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.

Search Featured

News Media Alliance calls for FTC and DOJ Investigation of Google's Search Practices

The News/Media Alliance, a non-profit organization representing news and magazine publishers in the United States, today sent a letter to the Federal Trade Commission (FTC) and the Department of Justice (DOJ).

Search Featured

Leaked Google documents raise questions about Small Personal Sites flag

SEO industry publication iPullRank this week published an article sub-titled Google May Be Torching Small Sites on Purpose.