Search Google introduces insights in Hotel Center about free booking links Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.
Data Google to sunset Universal Google Analytics in 2023 Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.
Display ironSource launches an app marketing software ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
Search Microsoft: Travelers prepared to spend more on luxury travel in 2022 Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
Search Google introduces image badges in image search results Google this month announced it has introduced image badges in image search results. Google says users can identify the type of content on the webpage based on its badge.
Video Amazon buys MGM Amazon last week completed the acquisition of MGM, that is now joining Prime Video and Amazon Studios. MGM has over 4,000 film titles, 17,000 TV episodes, 180 Academy Awards, and 100 Emmy Awards.
Search Google introduces related filters in image search results Google this month announced it has introduced filter display words related to the search terms. The new filter display words are based on popular searches.
Video Comscore and Standard Media Index launch an eCPM metric for linear television ad spend Comscore and Standard Media Index this month partnered to offer an eCPM metric for linear TV advertising.
Search Google integrates Search Ads 360 in GA4 Google this month announced the integration of Search Ads 360 in Google Analytics 4. Users using GA4 and Search Ads 360 can now establish links between Google Analytics 4 properties and Search Ads 360 advertisers.
Display Competition authority in the UK opens investigation focused on the header and open bidding The UK competition authority (CMA) this month announced it has opened an investigation at Google and Meta’s conduct over concerns that they hampered competition in markets for online display advertising services.
Data Google adds new UTM parameters in Google Analytics Google this month added new UTM/campaign parameters in Google Analytics. The new UTM parameters are utm_source_platform, utm_creative_format, and utm_marketing_tactic.
Video Google deprecates TrueView for shopping in DV360 Google this month removed the option to create new TrueView for shopping line items in DV360.
Data Google to remove Nielsen auto tagging and Nielsen reports from Campaign Manager 360 Google this month announced it will remove Nielsen auto tagging and reporting from Campaign Manager 360.
Social Reddit Ads updates pixels introducing event metadata, custom events, and advanced matching Reddit Ads this month updated Reddit pixel enabling advertisers to pass more detailed event data to Reddit, to get back a complete picture of the conversion performance and return on ad spend (ROAS).
Display Google Ads launches enhanced conversions for leads Google last week announced the launch of enhanced conversions for leads, a new feature in Google Ads enabling the measurement of offline leads using CRM data. Advertisers need to share user data (email addresses or phone numbers) with Google.
LinkedIn to acquire Oribi, an Israel-based marketing analytics company LinkedIn this month announced that it has reached an agreement to acquire Oribi, an Israel-based marketing analytics company. LinkedIn says it is investing in technology to help customers achieve maximum value from their marketing strategies. LinkedIn plans to integrate Oribi’s technology into the marketing solutions platform. LinkedIn says advertisers
Data Google updates iOS 14+ campaign measurement in GA4 Google this month announced it has updated the campaign measurement in Google Analytics 4, in compliance with Apple’s policies. Google starts using GBRAID and WBRAID in GA4.
Display Adform halts business in Russia and Belarus Adform this week announced it has halted the business in Russia and Belarus because of the war in Ukraine. Adform DSP is not processing inventory from Russia and Belarus.
Search Google recommends one responsive search ad in every ad group in search campaigns Google last week reminded advertisers that support for the creation and editing of expanded text ads will end on June 30, 2022.
Data Google introduces a Predict Top Spenders Template in Google Analytics Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.
Social Pinterest introduces Hebrew language Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.
Data Google introduces a new homepage in GA4 Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.
Data IAB Europe appeals Belgian Data Protection Authority ruling IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.
Search Google stops serving ads in Russia Google this week announced it has paused temporarily from serving ads to users located in Russia.
Video Disney to introduce ads in Disney+ Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
