Video FreeWheel and MediaScience reveals How to Optimize Ad Pods for Optimal Viewer Experience FreeWheel yesterday released new findings from its Viewer Experience Lab initiative, providing valuable insights for publishers and advertisers on how to optimize ad pods to enhance the viewing experience and boost brand impact.
Video Tennis Australia taps Magnite for Programmatic Advertising Under the partnership, Tennis Australia will leverage Demand Manager, Magnite's header bidding wrapper services solution, to monetize its display and mobile inventory programmatically for the first time.
Video Echo is now streaming on Disney+ and Hulu Marvel Studios last month unveiled a thrilling trailer for its upcoming original series, 'Echo', which premiered yesterday, exclusively on Disney+ and Hulu.
Social TikTok restricts hashtag data in Creative Center TikTok this month restricted the search functionality for hashtags within its Creative Center, a tool designed to help marketers discover and utilize trending topics on the platform.
Display The Privacy Sandbox: Reimagining Advertising Without Compromising Privacy By adopting the 5 privacy-focused APIs from the Privacy Sandbox, marketing professionals can adapt to the changing landscape of digital advertising and continue to deliver effective campaigns that respect user privacy.
Data A Practical Guide for Marketing Professionals Navigating the Third-Party Cookie Phaseout The long-awaited phaseout of third-party cookies is finally upon us. Google Chrome, the world's most popular browser, disabled third-party cookies for 1% of users, and will gradually expand this to all users in Q3 2024.
Video Experience Doja Cat's Concert in VR: A Marketing Opportunity for Meta and Artist Meta has partnered with Doja Cat and The Diamond Bros to bring fans an immersive virtual reality (VR) concert experience, Doja Cat: The Scarlet Tour in VR.
Video Google updates Sensitive Events policy Under the updated policy, a "Sensitive Event" is defined as an unforeseen event or development that poses a significant risk to Google's ability to provide high-quality, relevant information and ground truth.
Video Google Expands Casting Capabilities to More Devices and Apps, including TikTok Google yesterday announced it is expanding its casting capabilities to more apps and devices. This includes bringing casting to TikTok, as well as adding Chromecast built-in to the 2024 LG TV series and LG Hospitality and Healthcare devices.
Video Amazon unveils Industry-First Matter Casting for Fire TV and Echo Show 15 Amazon this week announced Matter Casting, a new feature that enables seamless casting of content from supported streaming apps on iOS and Android devices to Fire TV and Echo Show 15 devices.
Video Panasonic and Amazon Partner to Bring Fire TV to New Smart TVs Panasonic and Amazon this week announced a global collaboration to bring Fire TV to new Panasonic smart TVs starting in 2024. This partnership will give customers around the world access to a Fire TV experience and Alexa integration, combined with Panasonic's best-in-class smart TVs.
Audio iHeartMedia and Magnite Launch a Marketplace for Omnichannel Audio Advertising iHeartMedia and Magnite have announced the launch of a first-of-its-kind marketplace that brings together iHeartMedia’s broadcast radio, streaming radio, and podcast assets for inclusion in omnichannel programmatic media buys.
Data Yahoo Launches Identity Testing Capabilities to Enable Advertisers to Prepare for Cookieless Future In response to the impending deprecation of third-party cookies, Yahoo has unveiled today identity testing capabilities directly within its Yahoo DSP. This new feature empowers advertisers to gain valuable insights and optimize their campaigns effectively in a cookieless environment.
Search Google to allow advertising of Cryptocurrency Coin Trusts Google today announced an update to its Cryptocurrency and related products policy, which will expand the scope of acceptable advertising for Cryptocurrency Coin Trusts in the United States.
Social X Expands Brand Safety Controls for Advertisers in Vertical Video X today announced that it will be expanding access to its successful vetted inventory pilot with Integral Ad Science (IAS), a leading global media measurement and optimization platform, to all US advertisers starting February 1, 2024.
Audio Triton Digital integrates with Amazon Publisher Services Triton Digital today announced its integration with Amazon Publisher Services (APS), enabling Amazon DSP advertisers to reach a wider audience of listeners with interactive audio ads.
Retail Amazon Fashion leverages AI to Enhance Customer Fit and Size Experience Amazon Fashion yesterday announced it is employing AI-powered solutions to recommend the best-fitting size for each customer based on their individual preferences.
Mixed Reality Apple launches Apple Vision Pro, a mixed reality (MR) device Apple Vision Pro is a mixed reality (MR) device. MR is a type of technology that blends the real and virtual worlds. This means that you can see both the physical world around you and digital content overlaid on top of it.
Retail Criteo to power Retail Media for Albertsons Media Collective Criteo today announced a new partnership with Albertsons Media Collective, the retail media arm for the Albertsons Companies, to enhance its retail media network.
Social Why TikTok Ads Manager is an Essential Tool for Marketing Professionals in 2024 TikTok Ads Manager, the platform's advertising tool, offers marketers a powerful suite of features to create engaging and effective campaigns.
DOOH Samsung Unveils Transparent MICRO LED display Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.
Display Demystifying Enhanced Conversions in Google Ads: Web vs. Leads Google Ads' enhanced conversions feature plays a pivotal role in enhancing conversion tracking and unlocking powerful bidding strategies. While both enhanced conversions for web and leads aim to improve conversion data, they differ in their implementation and accuracy.
Display Overwolf pays $201 million to in-game creators in 2023 Overwolf, a platform for in-game creators, last month announced that it has paid out a staggering $201 million to in-game creators in 2023. This represents a 25% increase from the previous year and underscores the growing importance of user-generated content (UGC) in the gaming industry.
Data Market Segmentation vs. Customer Segmentation In the world of marketing, two terms often get thrown around interchangeably: market segmentation and customer segmentation. While they share a similar goal of understanding and targeting specific groups, there are key distinctions between the two.
Data IAS Receives Continued Accreditation for Integrated Third-Party Reporting on Meta Platforms Integral Ad Science (IAS) yesterday announced it has received continued accreditation from the Media Rating Council (MRC) for its integration, processing, and reporting of third-party data from Meta.
