DOOH Vistar launches dynamic creatives for DOOH Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
Data Google introduces Custom Columns in Google Ads Custom columns can be filtered, sorted, downloaded, and used to customize your performance summary chart above your statistics table.
Video CTV devices: Roku’s market share is falling in North America Roku and Samsung make up 67.4% of the North America's CTV market.
Display Google Marketing Live 2022 to happen on May 24 Google Marketing Live 2022 to happen on Tuesday, May 24.
Social Snapchat introduces Dynamic Stories from select publishers Dynamic Stories are available in the Discover feed and they are updated in real time.
Data Fyllo to acquire Semasio Fyllo says Semasio’s datasets and capabilities will be integrated into the Fyllo Data Marketplace.
Data The Trade Desk integrates the email-based activation via Adobe CDP Adobe Real-Time CDP is part of Adobe Experience Cloud.
Audio Spotify introduces live audio shows in the Spotify app Spotify's Greenroom was Spotify response to Clubhouse app, a social audio app where users can communicate in audio chat rooms.
Video TV advertising spend up 36.87% YoY in Q1 2022 CBS, NBC, ABC, Fox News, and CNN are the top networks in terms of ad impressions.
Retail Amazon to surcharge sellers because of fuel and inflation The surcharge affects sellers with products eligible for Amazon Prime FREE Two-Day Shipping and FREE Shipping.
Video Xandr launches an Inventory Library on its DSP with curated deals With the Inventory Library, advertisers have access to curated deals from hundreds of publishers across multiple sell-side platforms (SSPs).
Display Yahoo! JAPAN integrates GeoEdge GeoEdge provides a multi-layer security detection covering every aspect of cyber threats, as well as transparency and control over unwanted content verticals and images.
DOOH Hivestack integrates KanBan Culture’s DOOH inventory in Taiwan KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
Video Glewed TV taps Yahoo as preferred SSP for connected TV and display ads Glewed TV delivers free, ad-supported access to over 20,000 hours of premium on-demand content.
Video VIZIO launches overlay ads in Connected TV Jump Ads are overlay ads showing at the conclusion of linear TV programs, directing viewers into a supporting app on VIZIO’s operating system.
Video IAB Tech Lab updates ad format guidelines to include Digital Video and CTV The CTV and Digital Video ad guidelines include Creative file submission; Mezzanine file; Ready-to-serve files; and Nonlinear and companion ads.
Social Meta to merge Ad Topics and Interest Categories controls Via Ad Topics controls users can choose to see fewer ads about certain topics, including alcohol, parenting, pets and social issues, elections or politics.
Retail Amazon updates Alexa to notify users when there are deals Amazon notifies users with Alexa up to 24 hours before a deal becomes available.
Data Google tests Topics, FLEDGE, and Attribution Reporting APIs in Chrome Chrome will phase out support for third-party cookies over a three-month period finishing in late 2023.
Display Microsoft Advertising removes time zones at campaign level Microsoft Advertising this month removed time zones at campaign level.
Display Microsoft Advertising banned 400,000 websites from their network last year Microsoft Advertising witnessed an increased number of threats and varied attack patterns in 2021.
Display A guide to Google Performance Max campaigns Google says Performance Max campaigns simplify campaign management and ad optimization while reaching the audiences across all Google’s channels and networks.
