DOOH Understanding Programmatic DOOH IAB Australia last week hosted a webinar about Digital Out of Home (DOOH). The webinar is open for non members and it explains the differences between programmatic DOOH and programmatic on other channels, like video and display. The slides are available here.
Retail Amazon launches Sponsored Display product targeting in Canada Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.
Display Google to roll out Custom Bidding in DV360 Google this month announced the roll out of Custom Bidding in DV360. Custom Bidding enables advertisers to write custom scripts that define how much an impression is worth. The roll out will happen in the following weeks.
Retail TabMo’s DSP starts measuring incremental store visits in real-time TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.
Social Substack introduces private newsletters Substack today announced the introduction of Private Substacks, using a new “invite-only” mode.
Audio Deutsche Telekom to launch a smart speaker for 49.99 euros Deutsche Telekom today announced the launch of a new Smart Speaker, that comes with Deutsche Telekom’s new voice assistant, and also with Amazon’s Alexa, as second voice assistant.
DOOH OOH: DPAA to held the Canada Summit as a live zoom event DPAA today announced that its third annual Canada Summit will be held as a live zoom event on Wednesday, July 15 at 11am ET.
Audio Swoot is now Podhero, an app trying to help podcasters get paid Podhero was launched last week, on 4th of June, and the app has the mission to help podcast creators get paid. Subscribers pay $5.99 per month, and the subscription is divided and shared among the shows they choose to support.
DOOH Hivestack is expanding to the UK, the 4th largest OOH market in the world Hivestack this month hired Lee Cutter as Vice President of Sales and Will Brownsdon as Managing Director, to expand to the UK.
Data Firefox goes full in on the VPN business, price starts at $2.99/month Firefox last fall launched the Firefox Private Network browser extension beta for free, a VPN extension that protects users in public WiFi access points, and hides the Internet Protocol (IP) addresses.
Data What is Amazon Attribution and how to enrol By using Amazon Attribution, merchants can better understand the impact of cross-channel campaigns associated with the business goals.
Audio 70% of Canadians are listening online audio 70% of Canadians are listening online audio; 37% of Canadians age 18 and older are monthly podcast listeners; 18% have listened to online audio in-car; 26% of those in Canada age 18+ own at least one smart speaker.
Social LinkedIn includes Flipboard, Microsoft News and MSN.com in the Audience Network LinkedIn this month announced it is integrating more apps and publishers, including Flipboard, Microsoft News, and MSN.com, to enable advertisers to achieve up to 25% more reach and up to 9x more monthly touch points to LinkedIn members who are more active on the Audience Network.
Video Disney tests Nielsen’s Addressable TV Advertising solution Nielsen last week announced that Disney Media Networks has joined Nielsen’s Addressable TV beta program.
Audio Sonos launches Sonos Radio, an ad-supported streaming radio service Sonos last week launched Sonos Radio, a free and ad-supported streaming radio service, in France, Italy, Germany, The Netherlands, Sweden, and New Zealand.
Social LinkedIn integrates IAS as default pre-bid in Campaign Manager LinkedIn this month announced it has integrated Integral Ad Science as an additional layer of brand protection in Campaign Manager.
Social LinkedIn to launch Retargeting by Video Views & Lead Gen Forms LinkedIn this month announced the launch of Retargeting by Video Views & Lead Gen Forms, a new way advertisers have to engage with LinkedIn users via the LinkedIn Audience Network.
Video Connected TV usage remains above pre-COVID-19 levels, Nielsen finds Nielsen this week revealed that CTV (Connected TV) usage remains well above pre-COVID-19 levels. According to Nielsen, weekly time spent watching connected TVs in the USA grew along with overall media use, rising by over 1 billion hours as the weeks passed.
Display WPP partners with SuperAwesome to support brands on how to engage with kids WPP last week announced a partnership with SuperAwesome. WPP says their clients will have access to the kidtech team at SuperAwesome and its kid-safe engagement platform and insights tools.
Display Digital ad spend to decrease 5.5% in Europe this year IAB Europe this week released the forecasts for media spend in Europe, and IAB Europe expects a contraction of 5.5% in the digital ad spend for 2020.
Display The Trade Desk partners with ZALORA to offer ad attribution ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
Display MediaMath reportedly actively looking for a buyer MediaMath is exploring strategic options that include a debt restructuring, or a potential sale, Digiday yesterday reported.
Display Google updates Display & Video 360 API v1 Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
Social Facebook allows users to manage their content in a bulk way Facebook this week announced that is launching a feature called Manage Activity, that enables users to archive or delete content from their feed.
Search Google introduces support for Microsoft Advertising parallel tracking in Search Ads 360 Google last week announced the support for Microsoft Advertising parallel tracking within Search Ads 360. Microsoft Advertising parallel tracking will become mandatory on November 15, 2020.
