PPC Land (Page 199)

Sign in Subscribe

AdsWizz hires Anne Frisbie as SVP of Global Supply

AdsWizz today announced the addition of Anne Frisbie as Senior Vice President (SVP) of Global Supply.

Centro to launch additional reporting features and support for Google Data Studio

Centro last month announced the launch of new reporting features, enabling brands and agencies to have more control of their campaigns across programmatic, direct, search, and social campaigns. Basis also announced that it will be connected with Google Data Studio.

Google to support sellers.json in Google Ad Manager

Google last month announced that it will support sellers.json on May 28. Despite the announcement, Google does not have yet the file sellers.json available on the google.com domain.

Google to change the TrueView name to YouTube in DV360

Google last month announced that is changing the TrueView name to YouTube in DV360. Starting on June 15, advertisers will see the TrueView line items renamed into YouTube & partners line items.

Google updates DV360’s troubleshooter to tell advertisers the causes for impression loss

Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.

Verizon Media joins DPAA

DPAA last month announced that Verizon Media has joined the association. Verizon Media offers a digital media platform that advertisers and media owners plan, buy and scale digital media across screens.

Google rolls out Discovery Ads globally

Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail.

LiveRamp IdentityLink

LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink

LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.

Rubicon Project

Rubicon Project to move listing from NYSE to Nasdaq

Rubicon Project this month announced it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020.

retail category reporting in Google Ads

Google introduces a retail category reporting in Google Ads

Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns.

Amazon DSP launches Prime Video audiences

Amazon this month announced the launch of audiences based on content streamed on Prime Video.

Serbia digital ad spend

Serbia digital ad spend grows 28% in 2019

IAB Europe this month released the Serbia Digital Ad Spend Report 2019, where it states that the ad spend grew 28% between 2018 and 2019, year over year.

Criteo self-service retail media ad platform

Criteo launches a self-service ad platform for retail ads

Criteo self-service retail media ad platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.

app-ads.txt google ad manager

Publishers now able to manually recrawl the app-ads.txt files in Ad Manager

Google this month introduced a new feature in Ad Manager, enabling publishers to manually recrawl the app-ads.txt files in Ad Manager.

Google Ad Manager

Google introduces pricing rules by creative type in Ad Manager

Google this month introduced pricing rules by creative type in Ad Manager, Google’s SSP. According to Google, publishers are now able to set unified pricing rules that apply to only display or video (instream and outstream) creatives.

Google Chrome to block heavy ads by end of August

Chrome will interrupt heavy ads with an error page when the ad reaches the threshold of 4MB of network data, or 15 seconds of CPU usage in any 30 second period, or 60 seconds of total CPU usage.

Pixalate receives the MRC accreditation for sophisticated invalid traffic (SIVT)

Pixalate this week announced it has received the accreditation from the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) detection and filtration, for display and video advertising.

podcast episodes

Nielsen launches Gracenote Audio On Demand with a dataset of 37 million podcast episodes

Nielsen this week launched Gracenote Audio On Demand, a dataset enabling search and discovery of over 37 million podcast episodes across all audio platforms.

How Brand Lift Studies work on YouTube?

Brand Lift Studies measure the moments along the consumer journey, including brand awareness, ad recall, consideration, favourability, and purchase intent.

Google to introduce Brand Lift Studies on TV screens

Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV.

Shopify’s revenue grew 47% in the first quarter of 2020

Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019.

Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic

Ad-Juster gives a 33% discount to publishers due to coronavirus pandemic

Ad-Juster this week announced that will give a 33% discount to all customers, on their total monthly fees, for May, June and July 2020. Ad-Juster is a reporting and analytics platform for digital publishers, bought by DoubleVerify in November, last year.