Audio

68% of UK advertisers will increase spend on audio in the next 12 months

Recent research, sponsored by the audio exchange DAX, stated that seventy-eight percent of UK advertisers will increase spend across music and digital radio, while seventy-five percent said that they will increase investment in podcasts, in the next 12 months alone.

Google project prepares the introduction of a native ad blocker in Chrome

Google is about to introduce a native ad blocker in Chrome to block heavy ads.

Data

DoubleVerify appoints Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas

DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.

Google brings TrueView Extensions to DV360

Google this month announced that DV360 will support TrueView Extensions in the following weeks.

Google to launch Customize attribution models on Floodlights

Google this month announced that is introducing customize attribution models for Floodlight and offline reports in Google Marketing Platform.

Video

The 3 advises from Google to improve the viewability of video ads

Google this week provided 3 advises for publishers to improve the viewability of video ads.

Video

Romania launches first 5G commercial service in Bucharest

Digi Romania is launching a first 5G commercial service in the busiest parts of Bucharest. Initial 5G services are offered via available spectrum within the 3.6 – 3.8 GHz band.

Retail

Amazon launches Counter pickup in the US

Amazon Counter is a new network of staffed pickup points that gives Amazon customers the option to pick up their packages in-store at a partner location.

Data

Mastercard and ING Turkey transform android phones in POS devices

Mastercard and ING Turkey today announced a collaboration that is transforming android smart phones in POS devices.

Audio

Castbox podcast platform now integrated in Waze

Castbox this month announced its integration with Waze, the community-based navigation app owned by Google.

Data

Microsoft launches the first cloud datacenter regions in the Middle East

Microsoft this month launched the first cloud datacenter regions in the Middle East, located in the United Arab Emirates (UAE).

Search

Price Extensions now available on Microsoft Advertising Editor

Microsoft is bringing Price Extensions to Microsoft Advertising Editor. Advertisers can now manage price extensions in bulk, and directly show potential customers the product or service.

Audio

iHeartMedia and WPP launch Project Listen

iHeartMedia and WPP this month launched Project Listen to develop insights, planning and creative capabilities in audio.

Video

IRIS.TV contextual solution for video now available in Telaria

IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,

Data

Socialbakers now integrated with Salesforce

Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.

Display

NYIAX partners with IPONWEB to introduce upfront buying in programmatic

NYIAX this week partnered with IPONWEB (BidSwitch Exchange) to provide upfront buying in programmatic delivery.

Data

Digital Element: 20 years providing geolocation of users to advertisers

Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.

Video

Adslot Media says it charges typically less than half for Programmatic Guaranteed

Adslot Media this month announced that PG (programmatic guaranteed) eliminates the need to work with a demand-side platform (DSP), in turn removing buy-side fees and technology setup for buyers.

Display

Taboola launches Marketing Partners

Taboola this month launched Taboola Marketing Partners, a set of partner recommendations focused on content, localization, landing pages, tracking, and video.

Video

Brand Safety incidents on Mobile Apps almost doubled last year

DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.

Display

Programmatic Guaranteed deals from DV360 now include Smart exchange

Smart this week announced that buyers are now able to buy their inventory via DV360 (Google’s DSP) using programmatic guaranteed deals.

Search

Negative keywords and responsive search ads added to Google Ads mobile app

Google this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version.

Retail

Google introduces landing page performances on Shopping campaigns

Google this week introduced a “Landing pages” page enabling advertisers to understand how landing pages are performing on Shopping campaigns in Google Ads.

Data

Official: Amazon acquires Sizmek Ad Server

Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”

Search

Google Ads retires 3 portfolio bid strategies

Google this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also retiring Target Search Page Location and Target Outranking Share.