Audio US radio ad spending to decline by 25% this year eMarketer is now anticipating a 25.0% drop on the radio ad spending in the US.
Retail Amazon launches Luxury Stores by invitation only Amazon is letting brands independently decide regarding their inventory, selection, and pricing.
Video Facebook launches Watch Together Watch Together enables people to watch videos on Facebook together with other people.
Audio Deezer now offers audiobooks for paid users, starting in Germany Deezer this week launched an app with audiobooks in Germany, with no additional cost for Deezer paid subscribers.
Display Google introduces Google Audiences targeting in Programmatic Guaranteed deals Google Audiences are demographic segments, affnity segments, and in-market segments.
Display Google introduces sponsorship by day part or percent of share of voice in PGs Publishers can set up PG deals with share of voice, sponsorship by daypart, cost-per-thousand impression (CPM), or cost per day (CPD) sponsorships.
Video Amobee launches CTV Allocator CTV Allocator predicts unique reach of future TV schedules and forecasts incremental CTV reach.
Display Google grilled in the US Senate over market dominance "Do you think that Google would have had over 90% of the publisher ad server market if you hadn't bought DoubleClick?" Senator Amy Klobuchar asked.
Video What is an upfront deal? Upfront means paid or obtained in advance. Traditionally upfront deals are done for TV ads, where buyers agree with a spend volume in exchange for better conditions, or specific schedules.
Display Google to support deals in DV360’s forecasting tool Advertisers can deduplicate the estimated reach on deals, open auction, and YouTube.
Display Nearly one-half of the American population plays mobile games once or several times a day 65% of consumers with $250k HHI play mobile games once or several times a day, but only 29% of those in the group self-identify as a “gamer.”
Display Google starts supporting sellers.json in AdSense and in AdMob Publishers that list themselves as Transparent, have the name in the billing profile listed in Google’s sellers.json file.
Google introduces a new ad destination report in Google Ads The ad destination report enables advertisers to see which conversions came from clicks to the app versus clicks to the website.
Data Google introduces Custom Audiences sunsetting custom affinity and custom intent audiences Custom affinity and custom intent audiences are now Custom Audiences.
Social TikTok to grow 75.2% this year in the UK reaching 8.5 million users TikTok’s share of social network users in the UK will jump this year to 21.1%, up from 12.4% in 2019.
Data Apple to release iOS 14 tomorrow, but without the consent manager Apple delayed the release of the compulsory consent manager to next year.
Data Oracle stops selling third-party data in Europe, starting today Oracle (Bluekai) and Salesforce (Krux) were hit by 2 class actions in the UK and in the Netherlands.
Retail Performance planner now supports shopping campaigns Advertisers can now plan their shopping campaigns on the Performance Planner.
Display TAG certifies 112 companies for brand safety Buyers need to have 100% of its monetizable transactions reviewed by one or more independent and validated Content Verification services.
Social Facebook introduces brand safety controls for in-stream ad placements Facebook recently announced that Facebook Watch reached 1.25 billion unique visitors per month.
Display Google to label black-owned publishers in DV360’s Marketplace Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.
Data IAS rebrands Qualified Ads to Quality Impressions Quality Impressions are viewable, by a real person, in a brand-safe and suitable environment - all within a campaign’s correct geographical parameters.
Data AppsFlyer launches Xpend, a new cost aggregation product Xpend is integrated with more than 60 APIs, including Facebook, Google, AppLovin, and recently added Twitter & Tencent Marketing Solutions.
Display Prebid.js has how 5 years Prebid.js has now over 20,000 live implementations, had over 650 engineering contributors, more than 250 approved bid adapters, and 13 user ID modules.
