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Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.
by Luis Rijo
Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market.
by Luis Rijo
YouTube expands creator toolkit with improved comment management, Effect Maker rollout, and brand partnership updates as platform continues monetization push.
by Luis Rijo
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
by Luis Rijo
IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.
by Luis Rijo
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
by Luis Rijo
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
by Luis Rijo
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
by Luis Rijo
Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.
by Luis Rijo
Nielsen tests smartwatch-style devices to track co-viewing during Super Bowl LX and major live events, building on Big Data + Panel measurement advances.
Search volatility intensified during the first week of February 2026 as Google deployed a Discover-specific update prioritizing local content, while OpenAI began accepting advertisers for ChatGPT placements at premium rates exceeding typical social media inventory.
European Commission charges TikTok with DSA violations over infinite scroll, autoplay and push notifications that fuel compulsive behavior among minors and vulnerable users.
Description: Alphabet reported $113.8 billion in Q4 2025 revenues, with Google advertising up 14% and Gemini App hitting 750 million monthly active users, while announcing CapEx will reach $175-185 billion in 2026.
Anthropic pledged Claude will remain ad-free while spending millions on Super Bowl commercials directly targeting OpenAI's January advertising announcement.
Google's John Mueller cautioned against excessive technical analysis for redirect optimization, stating most issues are visible during normal browsing.
Amazon Ads today launched its MCP Server in open beta, connecting AI platforms like Claude and ChatGPT to advertising workflows through natural language.
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.
by Luis Rijo
Triton Digital's new planning tools combine survey data with download metrics to deliver demographic insights across 200 podcasts, addressing advertiser demand for precision targeting in the growing audio advertising market.
by Luis Rijo
YouTube expands creator toolkit with improved comment management, Effect Maker rollout, and brand partnership updates as platform continues monetization push.
by Luis Rijo
New Ahrefs analysis tracking 44,421 websites reveals ChatGPT capturing 0.19% traffic share with 5.3% monthly growth versus Google's 41.9% dominance and 1.4% growth.
by Luis Rijo
IAB Tech Lab forms industry consortium to standardize content monetization frameworks as AI-driven search reduces publisher traffic by up to 90% while bot scraping surges 117%.
by Luis Rijo
OpenX brings Polk's measurement capabilities to supply-side platform for first time, targeting $31 billion US automotive ad market with real-time attribution.
by Luis Rijo
TVision study reveals Kargo's Enhanced Branded Canvas format outperforms traditional CTV advertising by significant margins across 15-second and 30-second formats.
by Luis Rijo
Nielsen IBOPE data shows streaming captured 24.6% of Mexico TV viewing in July 2025, up 0.9 points from June as digital consumption continues growing.
by Luis Rijo