Video Fire TV now reaching 50 million monthly active users worldwide Amazon launched Fire TV six years ago.
Display Google launches App Campaigns for Engagement in Google Ads App Campaigns for Engagement in Google Ads enables advertisers to create campaigns to encourage users to come back to the apps.
Search Google re-enables "Request Indexing" feature in Search Console Google this week reenabled the "Request Indexing" feature in Search Console.
Display Google's plan to transform online publishers into content creators The recent antitrust lawsuit says Google plans to transform online publishers into content creators.
Data The data collection that helps Google to lock publishers and advertisers The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.
Search Sweepstakes Today files antitrust class action against Google The lawsuit 3:20-cv-08984-LB against Google has 66 pages and it was file in the United States District Court Northern District of California, San Francisco division.
Search Google hit by an antitrust lawsuit over the market dominance in search SA360, distribution agreements and specialized vertical providers are the focus of this antitrust lawsuit.
Display Google to retire AdSense Link Ads in 2021 On March 10, 2021, link units are being retired from AdSense. Google recommends publishers to try other ad formats.
Display Ten states in the US move an antitrust lawsuit against Google The prosecutors say Google "sought to kill competition and has done so through an array of exclusionary tactics."
Video US Antitrust lawsuit may compel Google to sell YouTube ads again outside of DV360 and Google Ads The lawsuit says Google "maintains its monopoly power on the buy-side by withholding YouTube inventory from competing ad buying tools."
Data FreeWheel to acquire Beeswax Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.
Data IAB Europe releases a Guide to Ad Fraud The Guide to Ad Fraud has 20 pages and is available for every advertiser.
Data IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.
Video Google to add controls in Ad Settings for gambling and alcohol ads The new controls in Ad Settings, for gambling and alcohol ads, enables users to see fewer gambling and alcohol ads.
Display Google launches Story Ads for AMP Web Stories Web Stories are visible in Google search, Google images, Google Discover, and in the Google App.
Video Google introduces Connected TV apps in the app targeting of DV360 Before, advertisers needed to create a channel list with connected TV-specific app IDs. Now the workflow is similar to mobile apps.
Audio Google integrates Soundcast in DV360 Soundcast is a leading audio SSP in France, with audio inventory from Le Figaro, L'Equipe, Les Indés radios, RTL, and Virgin.
Retail Amazon launches Sponsored Display audiences in the United States Sponsored Display audiences enable advertisers to target Amazon's first-party audiences with Sponsored Display ads.
Video HBO to move out of Amazon Channels to gain a direct relationship with users A direct relationship to users potentially means exclusive inventory and data for Xandr.
Display PubMatic files for an IPO in Nasdaq with the ticker symbol PUBM PubMatic was founded 14 years ago and is currently processing 134 billion ad impressions daily.
Retail eMarketer sees an "astronomical growth" this year in online grocery sales There were 131 million digital grocery buyers in the US this year.
Data Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360 Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.
Video LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
Search Google introduces auction insights into Google Ads' Report Editor The auction insights report enables advertisers to compare performance with other advertisers who are participating in the same auctions.
Social Socialbakers launches conversational AI chatbots Conversational AI chatbots enable agents to focus on more complex, and personalized conversations.
