Display Smaato appoints a new CEO to focus in North America Smaato this month announced a new CEO. Ajitpal Pannu, previously Chief Business Officer before leaving the company in 2017, will is joining now Smaato as CEO.
Search Verizon Media launches a new search engine powered by Bing Verizon Media last month launched OneSearch, a new search engine powered by Bing, that promises to not track, store, or share personal or search data with advertisers.
Video YouTube Ad Revenue reaches 15 billion USD in 2019 For the first time, Google disclosed the financial numbers for YouTube. Last week, Google released the financial results for 2019, where it stated the YouTube ad revenue for the last 3 years.
Audio Spotify expects to reach 8 Billion euros in 2020, same revenue of YouTube 3 years ago Spotify last week gave the guidance for 2020. In the financial statement for the Q4 of 2019, Spotify says it expects to reach a total revenue between €8.08 and €8.48 billion, which is the same as YouTube did 3 years ago.
Audio Spotify buys The Ringer to expand content offering Spotify last week announced the acquisition of The Ringer, a creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016, and according to Similar Web, the website has over 10 million page views per month, mainly from the US.
Display Supermetrics acquires Da Vinci Tools Supermetrics last month announced that is acquiring Da Vinci Tools, a provider of Google Marketing Platform. Da Vinci Tools CEO, Stephané Hamel, will join Supermetrics as an evangelist.
Video The CW, Tastemade, AccuWeather and Microsoft Advertising join Xandr’s Community video marketplace Xandr, AT&T’s advertising company, last month announced 4 new brands joining Community, Xandr’s video marketplace. The CW, Tastemade, AccuWeather, and Microsoft Advertising are the new companies joining Community.
Data Dentsu acquires 4Cite Marketing Dentsu last month acquired 4Cite Marketing, a people-based identification and data services technology company. 4Cite will join Merkle.
Retail Amazon Advertising net sales grow 41 % year over year in 2019 Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth.
Audio IPG Mediabrands subscribes Nielsen’s Podcast Listener Buying Power service Nielsen last month announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, a service that provides access to podcast insights.
Data MAIRDUMONT NETLETIX partners with GeoEdge to prevent malicious advertising MAIRDUMONT NETLETIX last month announced a partnership with GeoEdge. MAIRDUMONT NETLETIX will integrate GeoEdge, offering protection from Auto Redirects, technology to detect and prevent malicious advertising, so that malicious and low-quality advertisements don’t impair usability.
Data Taboola integrates IAS pre-bid and post-bid solutions Taboola last month announced the integration of Integral Ad Science (IAS). IAS is now scanning Taboola’s publishers’ URLs globally, scoring each page on brand safety segments.
Data AcuityAds integrates Tapad to increase DSP cross-device capabilities AcuityAds last month partnered with Tapad to enhance their existing cross-device solution, especially on its cross-channel Connected TV offering.
Data RTB House integrates Segment to gain insights about in-app campaigns RTB House last month announced the integration of the CDP (Customer Data Platform) Segment. RTB House says the integration of Segment helps RTB House to gain further insights about in-app marketing campaigns.
Search Google launches a new version of the Removals report in Search Console Google last week launched a new version of the Removals report in Search Console. The Removals report in Search Console enables webmasters to block pages or images from appearing in Google Search results, to tell Google that the results in search are outdated.
Data Dentsu acquires Digital Pi, an agency focused on B2B Dentsu last week announced the acquisition of Digital Pi, an agency focused on B2B, providing marketing automation consulting services on Marketo Engage and integrated technologies.
Display GumGum rolls out a contextual solution ahead of a cookieless future GumGum last month rolled out Verity, a content classification and brand safety solution that analyzes web pages and images. Verity’s API integrates with all traditional CMSs and DMPs.
Data Factual launches 90 audiences designed for TV Factual last month announced it has launched location-based audiences to TV via integrations with leading platforms like The Trade Desk, and Samsung.
Search Microsoft extends deadline for the migration into Expanded Text Ads Microsoft last month extended the deadline for the migration from standard ads into Expanded Text Ads (EXTAs). The deadline was December 2019, but Microsoft extended to 31 March 2020. Standard ads will no longer serve after the deadline.
Display Index Exchange opens a new office in Boston Index Exchange last month announced that it has opened a new office in Boston. Index Exchange is hiring a product and engineering team. Boston office has the first Index Exchange engineering team outside of Canada.
Search Google starts showing products from Merchant Center on mobile searches, for free Google last month introduced products on mobile search, in the U.S. and only in English. The feature is called Surfaces Across Google, and retailers that want their products to show up on Google Search, for free, need to include them on Google Merchant Center.
Video Tubi to expand in Mexico later this year Tubi last month announced it is expanding to Mexico later this year, in collaboration with TV Azteca. TV Azteca will offer advertising sales for Tubi in Mexico and promote the service to its massive audience via online and other platforms.
Video TVSquared releases TV insights for Australia TVSquared yesterday released the report Performance Insights for Australian TV Advertisers. TVSquared analysed 200,000 spots, using data from the ADvantage attribution platform.
Audio Amazon Music has now 55 million listeners and is testing audio ads Spotify and Apple Music has a competitor with millions of users. Amazon last month announced that it has now over 55 million customers globally. According to Amazon, subscriptions to Amazon Music Unlimited grew by more than 50% last year alone.
Video 76% of the video ad views in Europe are non-audience targeted Freewheel last month published the Video Marketplace Report (VMR) for the Q3 of 2019. The report shows that 24% of the video ads were bought by buyers via an audience, while 76% of the ad views were non-audience targeted.
