Display

Accenture to acquire creative agency Droga5

Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London.

Display

Car Screen will be the next device type

On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.

Data

DoubleVerify is now measuring in-app brand safety at content level

DoubleVerify this week announced the launch of an expanded mobile app brand safety solution. Available since April 3, DV's solution for brand safety now offers 75 content avoidance categories in-app.

Data

Google Ad Manager with latency on the reports

Publishers using Google Ad Manager are seeing high latency when pulling reports. Google Ad Manager is used by publishers as an ad server or as an exchange.

Data

Amazon Web Services to open a new zone in Indonesia in 2021

AWS this week announced that it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions in Beijing,

Video

Amobee now has the exclusivity of the digital inventory of the biggest broadcaster in the UK

Amobee this week announced a partnership with ITV, the United Kingdom’s biggest commercial broadcaster. Amobee will enable ITV to offer advertisers solutions and programmatic access within its portfolio of digital video inventory across ITV properties exclusively through the Amobee platform. Amobee says the agreement with ITV is significant as

Audio

Apple surpasses Spotify in the US

Apple Music has surpassed Spotify in the US when it comes to paid subscriptions. According to The Wall Street Journal, citing sources familiar with the matter, Apple Music has a monthly growth rate of about 2.6% to 3%, compared with 1.5% to 2% from Spotify.

Display

Snapchat is creating an ad network for apps

Snap Audience Network is the new ad network being created by Snapchat. Snap says Snap Audience Network will be launched in the coming months and is designed to offer third-party developers the opportunity to monetize their apps with Snap Ads. The program will launch with iOS integrations and will be

Display

Adform receives new investment from a Northern European fund

Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO

Data

Nativo acquires SimpleReach, a content measurement platform

Nativo last week announced the acquisition of SimpleReach, a platform used by agencies, advertisers, and publishers to help measure and improve the value of their content investments. Nativo says SimpleReach’s measurement solution enable brands to track all of their content, see what’s working, and then act on those

Social

Facebook recommends advertisers to use square ratio on image link ads

Facebook is recommending advertises to use the aspect ratio up to 1:1 (square) on image link ads. Facebook says that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 (landscape) aspect ratio. According to Facebook, advertisers

Data

Browsing the web was faster in 2018, Google says

Google yesterday revealed that has measured performance improvements on the web in 2018. For the slowest one-third of traffic, Google saw user-centric performance metrics improve by 15% to 20% in 2018. According to Google, no improvement was seen in 2017, the previous year. To measure the web performance, Google uses

Social

Snap App Stories now available on third party apps

Snapchat yesterday announced the introduction of App Stories on third party apps, letting Snapchatters create custom Stories for partner apps, directly from Snapchat. The integration happens via Snap Kit, at the moment with more than 200 apps connected. Snapchat said Tinder is one of the partners to integrate the Snap

Sizmek files for bankruptcy with over 64 million dollars in claims

Sizmek last Friday filed for bankruptcy in the United States Bankruptcy Court Southern District of New York.

Display

AMPHTML creatives now available in DV360

Google last week announced the introduction of AMPHTML creatives in DV360. Creatives can be built in Google Web Designer or in any HTML editor. AMPHTML creatives contain a form of HTML that helps make fast loading creatives.

Display

12% of all display ads served by Google are now AMP ads

Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.

Social

Reddit rolls out CPC bidding

Reddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step in their effort to ramp up Reddit’s performance business.

Retail

Uber Eats was the food delivery app most downloaded in 2018

Uber beat the food delivery app competitors in 2018, when it comes to the number of downloads. According to app download estimates from Sensor Tower, Uber Eats was the food delivery app most downloaded in 2018 worldwide, but also in the US.

Data

Google redesigns Optimize

Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Video

Sightly and Horizon Media score over 99% in IAS YouTube brand safety measurement beta

Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution.

Data

Venezuela blocks Wikipedia amid presidential dispute

The NetBlocks internet observatory yesterday announced it has collected evidence of the blocking of all editions of Wikipedia in Venezuela. The restrictions are implemented by the largest telecommunications provider CANTV. Blocked users confirmed on Twitter.

Data

Carriers are only one source used by data aggregators, and this source is now in threat in the US

T-Mobile, Verizon, AT&T, and Sprint are reviewing how they sell location data of their customers, after Motherboard story on how easy is to buy location data from a specific user.

Data

Google DNS follows Cloudflare and is now using the TLS protocol

Google says that now users can secure their connections to Google Public DNS with TLS, the same technology that protects their HTTPS web connections.

The standard MRC viewability on Display Ads

MRC viewability is the standard viewability for advertisers. MRC is the Media Rating Council, a US Industry-funded organization that establishes standards for rating operations. The requirements for Viewable Display Advertising Impressions were defined in 2014, and there are 2 requirements: * Pixel Requirement: Greater than or equal to 50% of the

Video

Roku adds premium subscriptions to The Roku Channel in addition to the free ad-supported movies

Roku yesterday announced it is expanding The Roku Channel to include “Premium Subscriptions.” Users will be able to watch both free ad-supported and paid premium entertainment in one interface, with personalized recommendations, where they can browse, trial and subscribe to popular services.