Video

Roku creates a badge to certify devices working with a Roku TV model

Roku this month introduced a new certification program that attributes a badge - Roku TV Ready - to partners that want to test and certify their devices.

Video

Hulu opens the ad inventory to Basis DSP

Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.

Video

Tremor acquires Unruly, the News Corp’s outstream video marketplace

Tremor this week announced an agreement to acquire Unruly, the News Corp’s programmatic outstream video marketplace.

Social

Instagram’s US user growth continues to drop due to the lack of older age groups

eMarketer last week reported that Instagram’s US user growth rate will have dropped to single digits for the first time to 6.7%, last year, down from 10.1% in 2018.

Retail

Walmart launches an ad platform

Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on walmart.com and generate reports.

Social

Facebook introduces Workplace in Portal

Facebook last month introduced Workplace in Portal. Portal is Facebook’s smart video product, streaming devices with a camera and a microphone.

Search

Google launches a new Publisher Center

Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher Center.

Video

VIZIO launches VIZIO Ads

VIZIO last month launched VIZIO Ads, enabling advertisers to buy TV ad inventory across the VIZIO SmartCastTM platform, including OTT apps, and throughout VIZIO’s WatchFree service.

Retail

Amazon launches Sponsored Ads and Stores in the United Arab Emirates

Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors.

Data

Email Marketing: Average open rate was 17.92% in 2019

What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.

Data

2019: The year Google rethought the audience creation, frequency cap, and measurement

2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.

Social

IRI integrates Facebook data

IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.

Data

Newsletters about Marketing to subscribe in 2020

A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general.

Data

Samsung ships 6.7 million 5G-capable smartphones in 2019

Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.

Social

Facebook no longer on the top 5 most installed apps in Australia

Facebook was not on the top 5 of the most installed apps in Australia, according to the app download estimates from Sensor Tower. The top 5 most download non-game apps in November 2019, were Disney+, Macca’s, TikTok, Fires Near Me NSW, and DiDi.

Display

Centro integrates CannaVu Ad Exchange

Centro last month integrated with CannaVu to scale cannabis and Cannabidiol (CBD) digital advertising to geo-targeted customers.

Data

Experian integrates its data on AWS Data Exchange

Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.

Data

IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement

IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.

Search

Google Ads ends support via Twitter and Facebook

Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions.

Data

Cadent buys 4INFO

Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

Social

Quora launches Lead Gen Forms Ads

Quora last month launched a new beta with Lead Gen Forms Ads, enabling advertisers to gain leads directly on Quora’s platform. Quora Lead Gen Forms information is delivered via a downloadable CSV in Ads Manager within 180 days.

Search

Google to sunset Message Extensions in Google Ads

Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020.

Data

ProtonMail launches ProtonCalendar, a calendar fully encrypted

ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.

Search

Bing to start crawling all websites with the new Microsoft Edge

Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search.

Search

France fines Google over advertiser suspensions on Google Ads

The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market.