LinkedIn today released a study showing the emerging jobs in the UK for 2020. LinkedIn says the data shows that artificial intelligence and tech roles are among the UK’s fastest-growing jobs. The analysis is based on all LinkedIn members with a public profile that held a full-time position within

Twitter this month launched a Marketing Calendar for 2020. In fact, there are 2 marketing calendars, one for the Middle East + North Africa (MENA), and another for the UK and Ireland. According to Twitter, the calendar helps advertisers to plan 2020 ahead, so they can advertise on the most-anticipated events

Unsplash this month launched a new ad product for brands. Advertisers can share branded images on Unsplash that capture their brand goals, and the images then appear promoted in Unsplash feeds and under relevant searches. Luke Chesser, Co-founder & Head of Product of Unsplash, wrote that the branded images are

AdColony, the in-app marketplace, yesterday announced it has joined the Advertising ID Consortium and integrated Liveramp’s IdentityLink. Matt Barash, AdColony’s head of strategy, on the announcement, said that “in an industry where cookies have been deprecated and consumers rightfully demand greater privacy, solutions are required that address advertiser

GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre-and mid-roll ads that have been made available to select partners through a pilot beta-test program. The beta-test will run through December, before moving toward a wider release in

adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the US. According to adsquare, Spatial.ai organizes billions of location-based social media data points and translates these into 72

Pinterest today revealed the top 100 trends for 2020, including trends for food, home, style, beauty, health, travel, and family. Pinterest has 320 million users worldwide. Today, Pinterest also launched Pinterest Trends, a tool that gives a view of the top US search terms within the past 12 months on

Google last week created a new beta feature in Google Ads. Explanations will help advertisers to understand performance changes. Explanations are available on campaigns and ad groups, through a button named “See Explanations”. According to Google, the feature Explanations is available for manual CPC or eCPC Search campaigns. Explanations can

WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was completed last Thursday. According to WPP, approximately $1.9bn will be used to reduce WPP’s debt, and $1.2bn

Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to Criteo, Direct Bidder for App is lightweight, with a flexible integration that helps publishers maximize app revenue. Direct Bidder for App doesn’t have

Automattic this month launched version 8 of Jetpack. The new version includes a new star rating block and a Pinterest block. Jetpack is a WordPress plugin that enables publishers to use features on their blogs. With the Pinterest block, publishers are able to embed Pinterest content like boards, profiles, and

VeriAds this month launched VeriAds, a network that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from advertisers. According to Veritone, the VeriAds has 3 turnkey programs – VeriAds Spot Network, MicroMentions and Influencer Bridge – giving media partners access to a range of placement

The Interactive Advertising Bureau (IAB) this month announced that the President, Patrick Dolan, will depart in June 2020. IAB is now searching for a successor to lead strategy, strategy marketing, and revenue. Ann Blinkhorn of the executive recruiting firm Blinkhorn LLC will conduct the search. Patrick Dolan joined IAB in

Merkle this month announced that is adding over 2,500 data scientists with the Ugam acquisition. In July, Dentsu acquired a majority stake in Ugam. According to Merkle, Ugam has intelligence products that include proprietary data, reporting, and activation solutions. Merkle is now delivering 60 million reports and dashboards and

Advertisers using Google’s DSP, DV360, have, since November, a new history tab under Line Items. The history tab contains change descriptions, date ranges, and performance charts. Google says performance charts were added to line item history so advertisers can compare recent changes with the performance metrics. In DV360, the

Partnerize this month announced an integration with ZINE, an influencer marketing network. The integration gives brands an influencer discovery process. Advertisers using Partnerize platform are now able to discover, recruit, and onboard influencers to their partner marketing programs from ZINE’s global network. “As influencer marketing starts to evolve into

Facebook is investing in data portability tools, and this month launched a Photo Transfer Tool. Photo Transfer Tool enables Facebook users to transfer their data into another service, like Google Photos. Photo Transfer Tool is first available to users in Ireland. Facebook expects to roll out the Photo Transfer Tool

Effectv, the advertising sales division of Comcast Cable, this month launched Mnemonic, a full-service creative agency for its clients, as well as a self-service creative portal through Effectv Ad Planner. Effectv is extending its current services, providing a creative concept to end-of-campaign performance measurement. “Making television advertising as easy-to-use as

Amobee this month announced that is integrating LiveRamp’s IdentityLink. The integration will expand Amobee’s identity solution, and enhance Amobee’s Audience Segment Builder. According to Amobee, advertisers are now able to reach addressable audiences at scale and effectively measure ROI utilizing Amobee’s advertising platform. Amobee says LiveRamp’

The Trade Desk this week joined joined Prebid.org as a leader member. The Trade Desk is the latest demand-side platform (DSP) to become a member. Prebid.org members include Xandr, Verizon Media, Aform, Rubicon, OpenX, among others. Google is the only main player in RTB that is not member

IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented to UK’s data regulator by mid-December. This is an answer to ICO’s concerns about the special categories of data, that include health,