Social LinkedIn ad revenue surpasses $1 billion in Q2 Microsoft says LinkedIn Marketing Solutions surpassed $1 billion in revenue this quarter, for the first time, up 97 percent year over year.
Audio Spotify ad revenue is rebounding in 2021, led by the direct and podcast sales channels Spotify today reported an ad revenue rebound in Q2 2021. Spotify reached 275 million euros with ad revenue in Q2 2021, 110% growth year over year, 28% growth quarter over quarter.
Video Google to introduce Nielsen's sales lift measurement for CTV ads in DV360 Google this month announced that will introduce sales lift measurement for CTV ads in DV360, in the US, using Nielsen Catalina Solutions (NCS).
Retail Amazon introduces bid suggestions for Sponsored Brands video on Amazon Advertising API Amazon this week make available bid suggestions for Sponsored Brands video on Amazon Advertising API.
Data IAB Europe releases a Guide to Contextual Advertising IAB Europe today released a Guide to Contextual Advertising, a document with 34 pages providing education on alternatives to third-party cookies.
Retail Taboola buys Connexity for $800 million Taboola this week announced it will buy Connexity for approximately $800 million. Connexity is a e-Commerce media platform, serving over 1,600 direct merchants, and 6,000 publishers.
Search Google to roll out a “link spam update” in search results According to Google, the rollout is effective at identifying and nullifying link spam more broadly, across multiple languages.
Search Google asks publishers to label affiliate links According to Google, affiliate links should have the attribute rel="sponsored".
Google reduces number of campaign-level bid strategies in Google Ads According to Google, in the next following weeks, advertisers will no longer have the option of using the old Target CPA or Target ROAS bid strategies for standard campaigns.
Display Native ads network Outbrain goes public today Outbrain will go public today, in the NASDAQ exchange, with the symbol OB.
Social Pinterest now supports Arabic Pinterest this week launched Arabic as a supported language, available to all Pinners on iOS, Android, and web.
MediaGo joins IAB Europe’s Transparency and Consent Framework MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
Search Google introduces Deals in Search Results Google yesterday announced it is introducing deals in the Shopping tab, on search results.
Twitter undergoes into a Brand Safety audit with MRC Twitter yesterday announced it has signed an agreement with the MRC for a Brand Safety pre-assessment.
Google shares planning cycle for Google Ads API Today Google shared the Google Ads API release and sunset schedule for the current and next year.
Google to introduce a new strike-based system against advertisers violating policies The first policy violation will cause a warning, and temporary account holds will be applied for the first and second strikes (for 3 and 7 days respectively), while the third strike will result in an account suspension.
Audio Piccolo Podcasts and Media launches PodShare, a monetization platform for independent podcasters Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.
Search Google reveals 4 patterns explaining drops in Search traffic Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.
Video Jivox updates Dynamic Canvas Studio (DCS) Dynamic Canvas Studio (DCS) is a tool that enables advertisers to create thousands of personalized video ad variations.
Social Vungle accquires JetFuel In JetFuel, advertisers can upload campaigns, guidelines, and assets for creators to select synchronously.
Display Google releases a new ad code in AdSense Google says the new AdSense code allows AdSense to trigger optimization features earlier which can improve the performance of the ads on your site.
Display TuneIn taps TripleLift for native and video TripleLift last week announced a new partnership with TuneIn. TripleLift will expand TuneIn’s Native and Branded Video ad offering across its desktop and mobile portfolio globally.
IAB Tech Lab names Anthony Katsur as CEO Anthony Katsur succeeds Dennis Buchheim, who led the organization from 2017 to May 2021.
Video Google makes available TV Reach Planner in 18 countries TV Reach Planner enables advertisers to understand the optimal mix of television and YouTube to maximize their reach.
Display Taboola News grows over 270 percent year-over-year through OEM partnerships Taboola News is now reaching 500 million daily active users in over 80 countries
