IAB Europe is hosting a webinar on 24th October, 15.00 CEST / 14.00 BST. The speakers are Laura Stokes, Senior Client Partner, Oracle Data Cloud, Rachel Zalta, Head of Global Creative Insights and Research, Taboola, and Agathe Rakowicz, Global Director, Programmatic Business, Outbrain. The discussion will be around the

Facebook this month rolled out 3 Playable Ad Formats, the Poll Only, the Poll + Watch & Browse, and the Poll + Watch & Install. Playable Facebook Ads are available for all advertisers globally. Facebook says that poll ads in the Feed drive increased brand awareness and conversions, even when compared with

Spotify this month rollet out globally 2 new playlists for Free and Premium users. The new playlists are called On Repeat, and Repeat Rewind. Spotify says these two playlists are personalized for each user, and follow the release of the playlist Release Radar, a playlist for users who are looking

Facebook is testing a new feature that introduces reminders about upcoming product launches on Instagram. Mainly fashion brands are part of a closed checkout beta that is using this feature in the US, starting today and over the coming weeks. Facebook says this new feature will enable people to buy

Spotify now lets users to add podcasts to a playlist on mobile. The feature is not available on desktop “yet.” According to Spotify users can build playlists of podcasts, or add podcasts to existing playlists. Spotify says that has over 3 billion user-generated playlists, that until now were only exclusive

cGoogle last week launched new search filters in YouTube Studio that enable advertisers, creators, and publishers to manage conversations within their community. A new setting was also launched that holds potentially inappropriate comments for review. The search filters are available on YouTube Studio desktop. Creators can find them on the

Blackstone today announced that has completed the acquisition of Vungle, a performance marketing platform for in-app video advertisements on mobile devices. Martin Brand, a Senior Managing Director at Blackstone, said: “We are pleased to complete this transaction, and look forward to investing in Vungle and pursuing a business plan focused

PayPal today announced that People’s Bank of China has approved Paypal acquisition of a 70% equity interest in Guofubao Information Technology Co. This means that Paypal will become available in China for online payment services. PayPal says the transaction is expected to close in the fourth quarter of 2019

Google this week introduced support of Marathi in AdSense. Marathi is a language spoken by over 80 million people, mainly in Maharashtra, India. Publishers with content written in Marathi can now monetize it with Google AdSense. According to Google, the interest in Marathi language content has been growing steadily over

AdColony yesterday announced the release of a new version of the SDK. The latest mobile ad software development kit (SDK), AdColony SDK 4, is bringing together AdColony’s video ad platform with its banner display and programmatic offerings into a single SDK. The new AdColony SDK 4 also supports the

Google this month introduced the auction-time bidding in Search Ads 360. Search Ads 360 is the product from Google Marketing Platform for search. Google Ads’s Auction-Time Bidding uses machine learning to set bids at auction-time by factoring signals that help predict performance. Google says that signals include users’ device,

Google this week changed the campaign creation flow in Google Ads. The change in Google Ads makes it easier to select the conversion goal, saving extra time for advertisers. Advertisers can now select the conversions on the first step of the campaign creation. Jeannie Zhang, Product Manager at Google Ads,

Google this week make Store Visits’ Smart Bidding available for all advertisers in Google Ads. Store Visits is available as a goal for Search and Shopping campaigns. John Chen, Group Product Manager at Google Ads, wrote that nowadays over 70% of advertisers already use Smart Bidding, but until now advertisers

Google this week launched AdMob API. Before, publishers had to use AdSense API to access AdMob stats. Google says this was a suboptimal solution, as AdSense uses different ad metric definitions than AdMob, resulting in inconsistent reporting. According to Google, AdMob API’s metrics are consistent with those in the

Google this month has enhanced the AdMob SDK. Google says that with the new SDK version publishers will be able to get more insights into how your users are interacting with the apps and engaging with the rewarded ads. To use the new AdMob reporting features, publishers need to update

Roku this month released a study predicting that streaming TV viewers can surpass traditional pay TV viewers in five years. The Roku study points the reasons driving the acceleration of streaming: * Viewers are becoming more aware of and adopting streaming services that include network and live programming. * Viewers enjoy the

Teads this week unveilled Teads for Publishers, a new self-serve platform that enables publishers to create incremental revenue streams, via video and display. With Teads for Publishers, publishers can sell their inventory either directly or programmatically through private marketplace (PMP) Deal IDs. Teads for Publishers include Teads Prediction AI Through

Facebook today announced that it is asking all app publishers and developers to upgrade to the Audience Network SDK 5.4 and above before March 3, 2020. Facebook says that the new FAN (Facebook Audience Network) SDK provides access to the newest features, format iterations, improved stability and helps publishers

Google last week launched the support for Outcome Based Buying in DV360. Advertisers can now pay for clicks while optimizing for CPA. Before, DV360 only supported buying on a cost per thousand impressions (CPM) basis. Outcome based buying is available for all display campaigns with a post-click conversion goal in

Google last week introduced a new feature in DV360 that enables automated bidding to take into consideration the floor prices on the private deals (PMPs), now named by Google as non-guaranteed fixed inventory. Deepti Bhatnagar, Group Product Manager – Display & Video 360 at Google, wrote that the automated bidding taking

Xaxis this month announced that, together with Mediacom Hong Kong, achieved an increase in online sales of 46% and 37% in Taiwan and Hong Kong respectively, for Timberland. Xaxis used a dynamic creative optimization (DCO) to achieve the results. According to Xaxis, by coupling DCO with a data-driven strategy, it