PPC Land (Page 276)

Drawbridge integrates The Trade Desk’s unified ID solution

Drawbridge has integrated The Trade Desk’s unified ID solution as a destination within its Identity Platform, The Trade Desk announced this week. The Trade Desk's main argument to promote the adoption of the free unified ID solution is that it enables all parties across the supply chain

DOOH

Starlite Digital joins DPAA

Starlite Digital this month joined DPAA, the global organization for everything digital out-of-home. DPAA says Starlite Digital has begun rolling out what will be a national network of intelligent digital video screens strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers and drug stores. Starlite

Social

Facebook replaces relevance score with a new ad relevance diagnostics

Facebook this week announced the end of relevance score as an evolution of the ad metrics. Facebook Relevance Score is being replaced by 3 new metrics, starting 30 April, that form the new Ad Relevance Diagnostics. According to Facebook, ad relevance diagnostics are not factored into an ad's

Marketing News

NichePlus Digital joins AMF Media Group

AMF Media Group (AMF) this week announced that NichePlus Digital will join AMF effective April 1, 2019. NichePlus Digital is a digital agency that has been specializing in programmatic, SEM and customized digital campaign strategy for more than seven years. In addition to AMF’s existing offices throughout California, the

Marketing News

Websites must remain accessible if tracking cookies are refused, states Netherlands' privacy watchdog

Websites that only allow visitors to access their site if they agree to the placing of so-called 'tracking cookies' or other similar means of tracking and recording behaviour are not complying with the GDPR, stated this week the Autoriteit Persoonsgegevens (AP), the Netherlands' privacy watchdog. AP released

Marketing News

WordAds launches a block on WordPress editor

WordAds this week announced that is releasing an additional enhancement to the Gutenberg editor, in WordPress, called WordAds Blocks. WordAds Blocks enables content creators to introduce ad placements inside the content. Content creators will be able to decide where and how many ads they want to display on a given

Connected TV

Connected TV: Tremor Video DSP reaches 34 million households in the US

Tremor Video DSP this month announced that has expanded the connected TV (CTV) capabilities featuring data partnerships. Tremor Video DSP says it has an exclusive partnership with Alphonso, enabling brands to reach more than 34 million viewing households on any device or platform on a one-to-one level. According to Tremor

Marketing News

Google switches Ad Manager inventory to first price auction

Google last week announced it is changing all display inventory to a unified and first price auction. Sam Cox, Group Product Manager - Google Ad Manager, at Google, says that is expecting the transition to be complete by the end of this year. The single unified first price auction only

Marketing News

DoubleVerify acquires Zentrick, a video tech company from Belgium

DoubleVerify last month announced that it has acquired Zentrick, a digital video technology company that provides middleware solutions to drive execution and performance of online video advertising. DoubleVerify says Zentrick engineering teams will continue to operate from offices in Ghent, Belgium. The transaction was completed as an all cash, all

Marketing News

Xaxis launches the short-form video in APAC

Xaxis this week announced the launch of its new Short-Form Video product in the Asia-Pacific market. The new Short-Form Video product is a partnership with Sizmek that includes a mobile-first six-second ad format with added social sharing function and emotional engagement metrics. Xaxis' clients can run campaigns across a

Marketing News

Roku launches a skill for Alexa

Roku this week announced the launch of a new skill in Alexa, Amazon's personal assistant. Roku users with any Alexa-enabled device such as Amazon Echo, Echo Show, Echo Dot, Echo Spot, Echo Plus, Sonos One, or Bose Smart Speakers can now ask Alexa to find movies and TV

Marketing News

Rubicon adopts The Trade Desk’s unified ID

Rubicon Project this week implemented The Trade Desk’s unified ID solution. The adoption of the unified ID allows all parties across the supply chain (SSPs, DSPs, DMPs and data providers) to utilize The Trade Desk’s cookie footprint to increase their own cookie coverage. “Enhanced identity resolution results in

Marketing News

aqfer launches a data sharing platform

aqfer last week announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners to increase revenue by simplifying the process of data sharing. According to aqfer, ShareThis and AirDXP are the first data partners. “aqfer provides true data portability in the cloud where marketers can

Connected TV

dataxu launches TotalTV, a curated marketplace for connected TV

dataxu last week launched TotalTV™ Marketplace, a marketplace with more than 40 million unique connected TV (CTV) households per month. dataxu is creating CTV Inventory Packages, that group inventory into Long Form CTV, Mobile and Desktop FEP, Sports, Live TV, and Short Form CTV. Inventory Packages will be available this

Marketing News

FreeWheel appoints Carl Kalapesi as COO

FreeWheel last week named Carl Kalapesi as chief operating officer (COO). Kalapesi will oversee the company’s global business operations, supporting its 3 primary business units (FreeWheel Markets, FreeWheel Publishers and FreeWheel Advertisers), and lead industry partnerships. Carl Kalapesi reports to Dave Clark, FreeWheel's general manager. “FreeWheel’s

Marketing News

EU copyright directive will harm access to knowledge, says Wikipedia

Wikipedia last week announced that is not supporting the EU Copyright Directive in its current form. Allison Davenport, Technology Law and Policy Fellow at Wikimedia Foundation, wrote that the copyright directive will harm access to knowledge, benefit large corporations and rightsholder industries, and aims to control the sharing of information

Marketing News

F8 2019 registrations are now open

Facebook last week has opened F8 2019 registrations. F8 is annual developer conference, being held April 30 and May 1, 2019, in San Jose, California. This year Facebook is inviting developers, creators, entrepreneurs, and innovators. F8 2019 will have Mark and other Facebook leaders speaking about the latest technology, technical

Data

Adjust launches User-Level Ad Revenue reporting

Adjust last month launched User-Level Ad Revenue reporting in collaboration with the ad mediation platforms ironSource and Fyber. According to Adjust, User-Level Ad Revenue reporting enables app publishers to measure revenue generated from users who engage with in-app advertising. Adjust says User-Level Ad Revenue has been the missing ingredient that

Marketing News

Taboola buys Start from Celltick

Taboola today announced that is acquiring the Start division of Celltick, working on mobile discovery and engagement. Start division includes the Start and Start Magazine product lines. Following the completion of the acquisition, Taboola says the Start team and technology will integrate into the Taboola News division to bring personalized

Marketing News

Triton partners with MEDIALAAN, a Belgian media company

Triton Digital last week announced a partnership with MEDIALAAN – de Persgroep Publishing, in Belgium. MEDIALAAN selected Triton Digital to deliver, monetize, and measure its streaming audio content. Triton says that MEDIALAAN will utilize Triton’s audio streaming network to deliver audio content from their multiple broadcast stations online, and the

Video

Altice launches a cross-screen OTT solution in the US

a4, a division of Altice USA, last week announced the launch of a cross-screen OTT solution. a4 says the solution enables advertisers to reach targeted audiences in streaming environments and through connected TVs (CTV). The product is powered by authenticated household data. According to a4, the cross-screen OTT solution helps

Display

AMPHTML creatives now available in DV360

Google last week announced the introduction of AMPHTML creatives in DV360. Creatives can be built in Google Web Designer or in any HTML editor. AMPHTML creatives contain a form of HTML that helps make fast loading creatives.

Marketing News

French game app Helix Jump reaches the top 3 of the most downloaded apps in Germany

The game app Helix Jump, from the French publisher Voodoo, was listed this week in the second position as the app with most new downloads in Germany during the last year. Sensor Tower estimates that the app had close to nine million downloads in 2018. Whatsapp was the most downloaded

Marketing News

Lime bikes and scooters now available on Google Maps worldwide

Starting this week, Lime scooters, pedal bikes, and e-bikes are available on the transit tab of Google Maps in over 80 new cities around the world, Google yesterday announced. Lime bikes and scooters started to be introduced on Google Maps, last December, only in the US. Now is available worldwide.

Marketing News

Viewable: New bid strategy on DV360 target viewable video impressions

Google this month introduced a new bid strategy on DV360 that enables advertisers to target viewable video impressions. The bidding strategy is named Viewable and maximizes video impressions that were viable. Google says that with Viewable bid strategy, DV360 sets bids according to the likeliness that an impression will be