PPC Land (Page 287)

Google+ APIs to be shut down in the next 90 days and Google+ sunset in April 2019

Google this week announced the Google+ APIs will be shut down in the next 90 days, following the discover of bugs and data breaches that affect up to 500k users. David Thacker, VP, Product Management, G Suite at Google, annouced the decision to accelerate sunsetting consumer Google+, bringing it forward

Marketing News

GroupM names Tim Castree as North America CEO

GroupM yesterday named Tim Castree as North America new CEO. GroupM says Castree will be charged with further improving the competitiveness of the business and delivery to clients in the US and Canada. GroupM’s agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. Tim Castree is now reporting

Data

Accenture to acquire Adaptly to support the capabilities of programmatic

Accenture yesterday has entered into an agreement to acquire Adaptly, a digital media services company that enables the advertisers to manage data-driven campaigns. The addition of Adaptly will bolster the capabilities of Accenture Interactive Programmatic Services, the companie says. Adaptly’s digital media services will support Accenture Interactive’s ability

Marketing News

IAB Open Measurement SDK reaches 2 billion devices

IAB Tech Lab yesterday announced that the OM SDK is having a "tremendous support by measurement companies, global ad platforms, and major app publishers." IAB Technology Laboratory’s Open Measurement Software Development Kit (OM SDK) is now reaching 2 billion devices, on iOS, Android and other platforms, worldwide.

Audio

Deezer audio ads now available via Triton Digital

Deezer audio ads are now available via Triton's audio SSP, Yield-Op.

Marketing News

Google Search now indexing live streams via structured data and an indexing API

Google this week introduced new tools to index live streams and to help more people to discover live streams in Google Search and in Google Assistant. To index live streams, Google is using structured data. When a video is live, publishers can let Google know about the live streams through

Marketing News

Google starts removing apps from the Play Store due to ad fraud

Google this month announced the removal of two apps from the Play Store due to an investigation that discovered evidence of app install attribution abuse. This is the first time Google is removing apps from the Play Store due to ad fraud schemes. Dave Kleidermacher, VP, Head of Security &

Marketing News

Himanshu Shekhar is the new CEO at GroupM Indonesia

GroupM today announced that Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Thesiger, CEO GroupM Indonesia will be relocating to the UK at the end of March 2019 to set up his own consulting business. Shekhar has been based in Indonesia

Marketing News

HubSpot Ventures: $30 million to fund early-stage startups

HubSpot announced today the launch of HubSpot Ventures, a $30 million fund to invest in startups that are not just "growing bigger, but growing better." HubSpot says that will seek out "companies that take the long-view on success by putting their customers first, investing in an inclusive

Marketing News

KPMG integrates Aprimo in its marketing transformation offerings

KPMG today announced it has formed an alliance with Aprimo. Aprimo's platform supports a target operating model that gives organizations better control over everything from ideation to execution. KPMG will help clients leverage Aprimo's technology across its marketing transformation offerings. KPMG says these combined solutions can

Marketing News

AWS opens a new region in Stockholm, Sweden

Amazon Web Services this week announced the opening of the AWS Europe (Stockholm) Region. With this launch, AWS now provides 60 Availability Zones across 20 infrastructure regions globally, with another 12 Availability Zones and four regions in Bahrain, Hong Kong SAR, Italy, and South Africa all coming online by the

Marketing News

SwiftKey for Android now includes an easy sharing feature

SwiftKey last month introduced a feature that makes it easy and quick to share anything from the web, now that Bing is integrated. The feature was introduced in SwiftKey for Android and in a few taps, users have access to search results that they can then easily screenshot, crop and

Marketing News

Blubrry stats now include downloads reporting and additional regional reporting

Podcasting provider Blubrry this month updated its podcast statistics offering to include hourly downloads reporting and additional regional reporting. Blubrry users are now able to see how many downloads they are receiving within the first hour of episode release, hour-to-hour, for the first week the episode is live. Blubrry says

Marketing News

Google Translate now providing translations in both genders

Google translate is now providing feminine and masculine translations for some gender-neutral words. This latest development happened after Google Translate redesign, this month. James Kuczmarski, Product Manager, Google Translate, at Google, said that over the course of this year, there’s been an effort across Google to promote fairness and

Marketing News

Hey Google, play the news - News now available on Google Assistant

Google this month introduced news content on Google Assistant. This is a result of partnerships with news publishers, including Advance Local, American Public Media, AP, Axios, Billboard, CNBC, CNET, KQED, McClatchy, NBC, New York Times, Newsy, PRI/PRX, Radio.com, SCMP, The Hollywood Reporter, theScore, USA Today, Washington Post, and

Marketing News

Google to launch a new call-to-action extension for TrueView ads

Google will launch a new call-to-action extension for video ads on Google Ads, in January. The current YouTube call-to-action overlay will sunset by then. JR Futrell, Product Manager, Video Ads at Google, says this is an "effort to simplify the interactivity features across video ad formats." The new

Marketing News

AppNeuxs delivering transparency to buyers on seller fees

Advertisers can now view seller technology fees on the AppNexus platform through third-party reporting. AppNexus integrated with transparency partners that track transactions through the supply chain, including Lucidity and AD/FIN, as well as Amino Payments, with whom AppNexus was the first advertising exchange to partner. Through these partnerships, buyers

DOOH

Adelphic integrates DOOH inventory from Rubicon Project

Adelphic this month announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP). Inventory includes digital billboards, roadside spectaculars, shopping malls, elevators, business lobbies and more. Adelphic can also measure foot traffic attribution and the impact of DOOH on in-store visitation through partnerships with location

Marketing News

Kate MacNevin promoted to Global CEO of MRM//McCann

McCann Worldgroup announced today the promotion of Kate MacNevin, now Global CEO, MRM//McCann. McCann says MacNevin, most recently Global President and Chief Operating Officer, brings a long track record of proven success at MRM//McCann, as well as more than 25 years of marketing communications experience, to her new

Marketing News

Outbrain appoints Craig Hughes as VP Partnerships and Corporate Development

Outbrain this month announced that Craig Hughes, a former executive at Unruly, has joined as Vice President, leading global partnerships as part of the corporate development team. “It’s a privilege to have Craig join Outbrain. He is extremely well-regarded in the digital ad space and is committed to the

Marketing News

Lynn Lewis is the new U.S. CEO of UM

UM, a division of IPG Mediabrands, announced this month the appointment of Lynn Lewis to U.S. CEO. Lynn Lewis is an employee of fifteen years standing at UM. She has held multiple leadership positions throughout the agency. Most recently, Lynn Lewis served as UM’s East Coast regional president

Marketing News

Google integrates Kaggle within Data Studio

Since December 5, Kaggle is integrated within Data Studio. Users using Google Data Studio are now able to connect to and visualize Kaggle datasets directly from Data Studio using Kaggle Community Connector. Google says Kaggle is the world's largest online community of data scientists. Its two million users

Marketing News

Google Earth Studio now available for newsrooms and for free

Google this month released Google Earth Studio for newsrooms and for free. Earth Studio enables news publishers to create animations based on Google Earth’s satellite and 3D imagery from Google. Google says Earth Studio interface empowers graphics specialists with new ways to leverage Google Earth imagery for storytelling. Earth

Marketing News

Responsive search ads now available in 10 additional languages

Google yesterday released responsive search ads in 10 additional languages: Danish, Dutch, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Swedish, and Turkish. Since August 2018, new Responsive Search Ads use machine learning to increase performance. In addition, Google introduced 4 new reporting and feedback tools to help advertisers to create more

Marketing News

F8 dates and how to sign up

Facebook yesterday announced the date for the annual developer conference. F8 of 2019 will happen on April 30 + May 1 in San Jose, CA. Facebook says F8 spotlights the global community, the latest technology from the apps, and the future. On F8 there is networking opportunities, deep-dive sessions, and product