Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.
A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
Carrefour's 2030 plan targets 3.5% operating margin, 5 billion euros in free cash flow, and AI-powered shopping via ChatGPT, Vusion, and Google partnerships.
Independent publishers at Google's October 2024 Web Creator Summit say they were ghosted as AI Overviews cannibalize organic search traffic, closing sites.
Google AI Mode now shows sponsored store listings inside product panels and organic quick links above answers, signaling deeper ad monetization of conversational search.
New documents reveal how LinkedIn's BrowserGate system maps competitor tool usage, extracts trade secrets, and may breach criminal law across Germany, UK, and the EU.
The company behind QVC and HSN missed its annual filing deadline on March 31, 2026, warning of $6.6B in debt and substantial doubt about its ability to survive.
Aller Media, Bonnier News, and Schibsted endorsed IAB Sweden's expulsion of Meta on March 12 over fake ads, citing SEK 136 billion in fraud revenue and consumer harm on Facebook.
MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.
Magnite partners with NOVA Entertainment to bring programmatic buying to Australia's Nova Retail Network in-store audio, as 72% of Australian audio buyers go programmatic.
IAB Australia's 10th annual Audio Advertising State of the Nation report reveals $339m in 2025 spend, 69% of buyers plan podcast increases, yet fragmentation blocks scale.
Adapty's 2026 in-app subscription report draws on $3B in revenue from 16,000+ apps, revealing weekly trial plans, European pricing shifts, and extreme market concentration.
A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.
RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.