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Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
by Luis Rijo
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
by Luis Rijo
Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.
by Luis Rijo
Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.
by Luis Rijo
Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.
by Luis Rijo
Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.
by Luis Rijo
Google Search Analyst John Mueller endorsed criticism of formulaic SEO content on December 19, warning blogs ranking solely for search algorithms face "borrowed time."
by Luis RijoApple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.
by Luis Rijo
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
by Luis Rijo
Survey of 280 news executives reveals Google Search traffic fell 38% in US, with publishers pivoting to YouTube and AI platforms while questioning industry survival.
Google VP Dan Taylor reveals why Gemini remains ad-free while AI Mode and AI Overviews monetize, addressing infrastructure costs and competitive positioning concerns.
Paul Archer, founder of brand advocacy platform Duel, argues AI automation will replace traditional influencer managers with "advocacy engineers" managing 100,000+ customer advocates.
OpenAI today confirmed advertising tests for ChatGPT's free and Go tiers starting within weeks, ending months of speculation about monetization strategy.
Amazon expands AI bot blocking while retailers launch autonomous shopping tools during critical Black Friday period, as Google's Gemini 3 begins powering search queries and agency consolidation continues reshaping the advertising landscape.
Adrian Gluck responds to Vulcan Strength lawsuit on November 20, 2025, defending negative TALOS review and documenting assembly issues, cable problems, and design flaws.
Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
Amazon, Google, and IAB Tech Lab accelerate autonomous campaign tools while publishers face measurement challenges from bot-like agentic traffic flooding platforms.
Lionsgate partnered exclusively with FreeWheel on December 18, 2025, to manage its 30 U.S. FAST channels, giving ad buyers unified access to premium content.
by Luis Rijo
Microsoft confirms exact match keywords override ad rank in search auctions, fundamentally changing how advertisers compete against Performance Max campaigns.
by Luis Rijo
Lily Ray warns excessive optimization tactics now trigger Google penalties as AI content floods search results. Recovery requires sustained effort spanning years.
by Luis Rijo
Viant integrates iHeartMedia's podcast, streaming and broadcast radio inventory through Triton Digital, marking first OTA broadcast programmatic access for DSP.
by Luis Rijo
Google introduced video verification tools within the Gemini app on December 18, 2025, letting users detect content created or edited with Google AI.
by Luis Rijo
Adobe partners with Runway on December 18, bringing Gen-4.5 generative video models to Firefly users while developing exclusive AI video capabilities for professionals.
by Luis Rijo
Google Search Analyst John Mueller endorsed criticism of formulaic SEO content on December 19, warning blogs ranking solely for search algorithms face "borrowed time."
by Luis RijoApple halts Texas SB2420 implementation following district court injunction while keeping developer tools available for Utah and Louisiana laws taking effect in 2026.
by Luis Rijo