CommerceIQ adds DoorDash Ads as DoorDash leads US grocery orders
DoorDash led US grocery and retail order volume among marketplaces in 2025, per YipitData. CPG brands now run its ads beside Amazon and Walmart in one place.
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Australia's ACCC sues Amazon over ads forced on 850,000 Prime subscribers
Federal Court filing alleges five unfair terms hit over 1 million annual subscribers. Amazon faces penalties, redress orders, and accessorial liability claims.
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Comcast breaks up as the traffic model dies and CTV measurement divides
Comcast splits NBCUniversal via tax-free spin; Cannes declares the traffic model dead; CTV completion rates challenged; AI executes first autonomous media buy.
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Comcast exits NBCUniversal and Sky in 12-month tax-free spin
NBCUniversal takes Sky, holds a 19.9% Comcast stake for 12 months post-close. FreeWheel and the UK broadcaster marketplace face a structural ownership shift.
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CTV's 98% completion rate is automatic, not earned, Lake warns buyers
Non-skippable CTV formats make 98% completion automatic, not earned. Chasing this KPI directs spend toward cheapest inventory, not the best streaming audiences.
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House of Tickets loses 270,000 euro fine for fake auction bidders
ACM found 71,420 auction lots rigged by bots in 4 months; 33,000 consumers got misleading price offers they may have refused if the bots had been disclosed.
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Google Ads CPL drops for first time since 2020 as CPC hits $5.42
WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?
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VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.
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TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.
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WhatsApp drops phone number requirement for new contacts with username feature
WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message.
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TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement.
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TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth.
