Google Ads CPL drops for first time since 2020 as CPC hits $5.42
WordStream's 2026 study of 13,474 US campaigns finds CPL at $66.69, down for first time since 2020. Can these efficiency gains hold as CPC climbs to $5.42?
PPC Land
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VAB data: Netflix and Hulu viewers 49% more engaged than YouTube on CTV
A TVision study across 21 platforms finds premium video delivers 14% higher attention than YouTube on CTV. Impression quality gaps now influence media planning.
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TiVo report: daily viewing jumped nearly 1 hour to 5.2 hours in Q4 2025
Survey of 4,493 adults: sports viewers need 2.7 services per season; AVOD/FAST at 70%. Pay TV sports reliance rose 18 points, challenging streaming ad buyers.
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WhatsApp drops phone number requirement for new contacts with username feature
WhatsApp opens username reservations today for 3 billion users, hiding phone numbers from new contacts. An optional key limits who can initiate a first message.
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TikTok Symphony Agent kills manual briefs and cuts creator shortlists to 20
Symphony Agent spans three TikTok products and generates a 12-second video in about 3 minutes. Manual creator vetting and ad scripting face direct displacement.
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TikTok Shop replaces seller homepage with 5-agent AI dashboard in beta
Available to select US L2L sellers in beta since April 9, the AI Homepage consolidates 5 agents for shop health, daily tasks, onboarding, products, and growth.
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TikTok Shop gains AI-powered VoC tool that flags Poor products for enforcement
Products rated Poor risk TikTok Shop enforcement. VoC pools reviews, tickets, and AI analysis into one index, changing what sellers must track in Seller Center.
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TikTok Shop blocks sellers in 16 categories without qualification docs
TikTok Shop gates 16 categories behind documentation. Violations hit Account Health Rating scores, blocking access to Smart Promotion and Countdown Bidding.
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Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months.
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YouTube gains Peacock for $16.99 a month without YouTube TV
Peacock Premium Plus lands in YouTube Primetime Channels as a standalone plan at $16.99 a month. No YouTube TV required. A cheaper ad tier follows this summer.
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TikTok Shop bars paid reviews and sets 60-day negative review rate window
Sellers risk listing removal and lost privileges for incentivized reviews. The 60-day NRR formula ties buyer star ratings directly to enforcement outcomes.
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TikTok Shop blocks new listings and campaigns when seller AHR hits 150
Sellers below 200 points face campaign and listing blocks. At zero, accounts may be permanently deactivated - as AHR replaces Violation Points in July 2026.
