Announcement
Data   -   Apr 17, 2026 Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Ladder of incrementality: experiments, modeling, and rules-based attribution ranked by causal rigor

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

by Luis Rijo
Data   -   Apr 17, 2026 EFF files deceptive trade complaint against Google over ICE data handover
Person facing locked gate before vast server farm at dusk, passport in hand, barbed wire above.

The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.

by Luis Rijo
Video   -   Apr 17, 2026 YouTube kills Clips and bets on timestamp sharing in 2026
YouTube kills Clips and bets on timestamp sharing in 2026

YouTube retires viewer Clips and rolls out timestamp sharing to mobile apps, while expanding Video Clips in Studio and planning a Shorts integration for 2026.

by Luis Rijo
Data   -   Apr 17, 2026 MIT report: why privacy-led UX is now a marketing imperative in the AI age
Human and robotic hands reaching toward a privacy shield on a dark digital circuit background.

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

by Luis Rijo
Retail   -   Apr 17, 2026 IAB Europe retail media guide: what's actually holding retailers back
IAB Europe Bitesize Guide to Change Management in Retail Media Series cover

IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.

by Luis Rijo
Video   -   Apr 17, 2026 Netflix's Nielsen problem is bigger than a methodology dispute
Cracked meter with broadcast pie chart, glowing cables, streaming screens in background.

Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.

by Luis Rijo
AI   -   Apr 17, 2026 ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction

ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.

by Luis Rijo
Display   -   Apr 17, 2026 BVDW's guide breaks down how to run political ads under EU's TTPA rules
BVDW guide on EU political advertising rules, Reichstag Berlin, TTPW regulation 2025

Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.

by Luis Rijo
Ladder of incrementality: experiments, modeling, and rules-based attribution ranked by causal rigor
Data   -   Apr 17, 2026 Meta's 'suite of truth' framework rewrites how advertisers measure ad impact

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9648 Articles
Data   -   Apr 17, 2026 Meta's 'suite of truth' framework rewrites how advertisers measure ad impact
Ladder of incrementality: experiments, modeling, and rules-based attribution ranked by causal rigor

Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.

by Luis Rijo
Data   -   Apr 17, 2026 EFF files deceptive trade complaint against Google over ICE data handover
Person facing locked gate before vast server farm at dusk, passport in hand, barbed wire above.

The EFF filed complaints with California and New York AGs on April 14, 2026, accusing Google of handing a student's data to ICE without prior notice, breaking a decade-long promise.

by Luis Rijo
Video   -   Apr 17, 2026 YouTube kills Clips and bets on timestamp sharing in 2026
YouTube kills Clips and bets on timestamp sharing in 2026

YouTube retires viewer Clips and rolls out timestamp sharing to mobile apps, while expanding Video Clips in Studio and planning a Shorts integration for 2026.

by Luis Rijo
Data   -   Apr 17, 2026 MIT report: why privacy-led UX is now a marketing imperative in the AI age
Human and robotic hands reaching toward a privacy shield on a dark digital circuit background.

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

by Luis Rijo
Retail   -   Apr 17, 2026 IAB Europe retail media guide: what's actually holding retailers back
IAB Europe Bitesize Guide to Change Management in Retail Media Series cover

IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.

by Luis Rijo
Video   -   Apr 17, 2026 Netflix's Nielsen problem is bigger than a methodology dispute
Cracked meter with broadcast pie chart, glowing cables, streaming screens in background.

Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.

by Luis Rijo
AI   -   Apr 17, 2026 ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction

ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.

by Luis Rijo
Display   -   Apr 17, 2026 BVDW's guide breaks down how to run political ads under EU's TTPA rules
BVDW guide on EU political advertising rules, Reichstag Berlin, TTPW regulation 2025

Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.

by Luis Rijo
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