Reddit gains first US brand campaign with Mischief as Jim Squires takes helm
Mischief created the TV, streaming and out-of-home spots targeting beauty, TV and soccer audiences in two cities. Further US markets planned in coming months.
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YouTube gains Peacock for $16.99 a month without YouTube TV
Peacock Premium Plus lands in YouTube Primetime Channels as a standalone plan at $16.99 a month. No YouTube TV required. A cheaper ad tier follows this summer.
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TikTok Shop bars paid reviews and sets 60-day negative review rate window
Sellers risk listing removal and lost privileges for incentivized reviews. The 60-day NRR formula ties buyer star ratings directly to enforcement outcomes.
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TikTok Shop blocks new listings and campaigns when seller AHR hits 150
Sellers below 200 points face campaign and listing blocks. At zero, accounts may be permanently deactivated - as AHR replaces Violation Points in July 2026.
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TikTok Shop forces sellers to answer disputes in 24 hours or lose refund
Sellers missing the 24-hour evidence deadline face automatic refunds at their expense. Appeals run 21 days; counterfeit items must be discarded, not returned.
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Alibaba's Bid2X beats nine auto-bidding models and lifts sales 4.65% on Taobao
Alibaba researchers tested Bid2X on 132M trajectories from eight datasets. Presented at KDD 2025, it beats nine baselines and lifts production ROI by 2.44%.
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TikTok Shop blocks tampon listings without FDA 510(k) documentation
Class II device resellers must show invoices of 400-plus units within 180 days. Missing FDA documents can trigger listing removal and Account Health deductions.
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Tempur-Sealy wins $4.3B Mattress Firm deal after FTC loses court fight
FTC voted 5-0 to block; a Texas court overruled it. One entity now controls roughly half the US mattress market and the country's largest specialty retail chain.
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EU kills cookie consent fix, Meta hides brand control, AI buys ads alone
The EU Council stripped Article 88b on June 18. Meta auto-enrolled brands without consent. An autonomous AI ad buy happened in Prague. Who controls what now.
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TikTok Shop kills 8 break formats and bans lucky spins under gambling rules
Random team and bounty breaks are prohibited. Four formats remain, each needing an SPS of 2.5 and Qualification Center approval. Break livestreams are US-only.
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AdImpact gains Polaris I/O signals to target 4,000 new advertisers per month
Polaris I/O contact data enriches AdImpact's 100,000-brand TV database. C-suite tracking in 210 U.S. markets helps media sellers reach budget owners first.
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Doreen Egg fined $39,600 for selling caged hens' eggs as free-range
Over 8,600 cartons sold via wholesalers and small retailers in May-June 2025. The ACCC now requires compliance audits, new packaging, and consumer notification.
