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  • Wikipedia escapes Category 1 status but stays on Ofcom watch list 10 min read

    Wikipedia escapes Category 1 status but stays on Ofcom watch list

    This follows a High Court dismissal of Wikimedia's legal challenge in August 2025 and its choice not to appeal in September. Ofcom can revisit its call anytime.

  • Whitaker: agency media profits face a 75-80% AI reckoning 12 min read

    Whitaker: agency media profits face a 75-80% AI reckoning

    Agency profit reliance on media buying sits at 75-80%, Whitaker told IAB Europe's July 7 event, a share AI compression now forces holding firms to justify.

  • Channable data shows advertisers lose 46% ROAS as Google clicks cost more 10 min read

    Channable data shows advertisers lose 46% ROAS as Google clicks cost more

    Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.

  • Apple forces 13+ rating on apps with social feeds from September 10 min read

    Apple forces 13+ rating on apps with social feeds from September

    Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.

  • Bluesky drops interim tag as Schneider becomes permanent CEO 8 min read

    Bluesky drops interim tag as Schneider becomes permanent CEO

    Schneider oversaw 2 million new signups and nearly 200 Atmosphere app launches in his 4 month interim term. What role expansion follows the permanent title?

  • IAB gives advertisers 30 days to weigh in on new video classification rules 10 min read

    IAB gives advertisers 30 days to weigh in on new video classification rules

    The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications.

  • SuperAwesome gives under-18 creators direct trust payments, therapy access 8 min read

    SuperAwesome gives under-18 creators direct trust payments, therapy access

    Self Space now supplies free mental health support to creators under a framework covering disclosure rules and audience-safety standards for youth marketing.

  • Azerion wins access to Audiomob's 500 million gaming users 8 min read

    Azerion wins access to Audiomob's 500 million gaming users

    Moments format uses in-game triggers like high scores to time audio ads in 18 languages, personalized for each player. Reach spans the US, LATAM and Germany.

  • Cloudflare gives OpenAI network signals covering 20% of the web 10 min read

    Cloudflare gives OpenAI network signals covering 20% of the web

    The pilot shares Cloudflare content-freshness and traffic data with OpenAI to test faster web indexing. No pricing or timeline was disclosed for wider rollout.

  • EDPB forces blockchain firms to avoid storing personal data on-chain 12 min read

    EDPB forces blockchain firms to avoid storing personal data on-chain

    Version 2.0 mandates erasing decryption keys or hashes to satisfy every erasure request. Ad tech firms using blockchain must reassess data architecture soon.

  • Amazon drops login wall on 125-topic Seller University library 8 min read

    Amazon drops login wall on 125-topic Seller University library

    No selling account is needed to browse over 125 free topics, from listing products to fulfillment. The change opens seller training to anyone curious first.

  • EDPB blocks AI firms from using consent as an excuse to scrape 12 min read

    EDPB blocks AI firms from using consent as an excuse to scrape

    Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.

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