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  • Criteo takeover bid reshapes an adtech industry already in flux 20 min read

    Criteo takeover bid reshapes an adtech industry already in flux

    A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.

  • YouTube Premium Lite skips 57 countries even after new expansion 10 min read

    YouTube Premium Lite skips 57 countries even after new expansion

    The lower-cost ad-light plan now covers 63 countries, but 57 markets holding full YouTube Premium still lack Lite, leaving the global rollout uneven for now.

  • Ketch cuts podcast cleanup from days to minutes with Wistia MCP 9 min read

    Ketch cuts podcast cleanup from days to minutes with Wistia MCP

    Ketch cleared 90 mislabeled podcast episodes in minutes via Wistia's new MCP server. Over 300 accounts queried it in days. What happens to library work next?

  • Google Ads gives advertisers 6 weeks before CPA targets double 11 min read

    Google Ads gives advertisers 6 weeks before CPA targets double

    The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good.

  • FTC move could force Colorado to rewrite new AI bias law 11 min read

    FTC move could force Colorado to rewrite new AI bias law

    The proposal argues undisclosed ideological output tuning can breach Section 5, naming Colorado's SB 26-189 as impliedly preempted. Comments close July 31.

  • DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12% 12 min read

    DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%

    Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.

  • US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds 8 min read

    US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds

    Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise?

  • Amazon cuts Featured Offer eligibility gate starting July 2026 9 min read

    Amazon cuts Featured Offer eligibility gate starting July 2026

    Sellers no longer face a separate performance check before Featured Offer ranking. Rollout finishes globally by December, automatically covering existing offers

  • Disney moves EMEA campaigns to global Ad Server as advertisers grow 25% 10 min read

    Disney moves EMEA campaigns to global Ad Server as advertisers grow 25%

    Campaigns across 15 European markets now run on Disney's global Ad Server, unifying control as DRAX links to over 10 DSPs region-wide, more rollouts ahead.

  • FTC fines Amazon 2.25 million for blocking identity theft records 11 min read

    FTC fines Amazon 2.25 million for blocking identity theft records

    Victims of identity theft faced impossible verification demands for years. The 2.25 million penalty sets a Section 609(e) record, raising stakes for retailers.

  • 56% of Latinas drop brands over stereotypes, LDC and Kantar find 8 min read

    56% of Latinas drop brands over stereotypes, LDC and Kantar find

    86% of Latinas already control household spending and 74% steer peer purchases, according to a June 30 study. Brands slow to adapt risk losing both groups.

  • Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say 13 min read

    Vista Equity and Quinti Capital offer 50% premium for Criteo, sources say

    Shares closed 21.4% higher at $23.17, giving Criteo a $1.16 billion market value. Paris-based firm has not yet decided how to respond to the takeover approach.

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