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  • WBD forces ad convergence across siloed units, unifies planning in Q3 10 min read

    WBD forces ad convergence across siloed units, unifies planning in Q3

    Six named AWS services, including Bedrock AgentCore and SageMaker, run the new platform, with unified planning due in Q3 and order management to follow in Q4.

  • Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion 9 min read

    Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion

    Home Depot logged 91 airings while iSpot and Tubular Labs tracked ad recall and creator reach across TV and social through July 8, with more data still to come.

  • RTL wins first-half TV race as RTL+ hours gain 6.5 percent 11 min read

    RTL wins first-half TV race as RTL+ hours gain 6.5 percent

    Streaming reach climbs 4.8 percent to 10.69 million users while Sendergruppe RTL Deutschland holds a 26.7 percent share among viewers 14 to 59, can it last?

  • YouTube Shopping affiliate program gains Mercado Libre, reaches 14 countries 13 min read

    YouTube Shopping affiliate program gains Mercado Libre, reaches 14 countries

    Creators need 500 subscribers for the exclusive Mercado Libre deal, as YouTube users logged 40 billion shopping hours in 2025, raising the stakes for rivals.

  • 3 euro parcel fee cuts Temu ad spend, SHEIN nears full exit 11 min read

    3 euro parcel fee cuts Temu ad spend, SHEIN nears full exit

    Google Shopping data on 500 European advertisers shows Temu's auction presence halving since March, while SHEIN nears full exit ahead of an early Prime Day.

  • EDPB replaces 2014 anonymity test with 3-part framework for ad data 12 min read

    EDPB replaces 2014 anonymity test with 3-part framework for ad data

    A 33-page framework replaces the 2014 Article 29 test, adding No Inference to the anonymity check. Feedback closes October 30, before Digital Omnibus talks.

  • UK advertisers face zero ChatGPT ad share, Adthena data show 13 min read

    UK advertisers face zero ChatGPT ad share, Adthena data show

    Adthena logged zero paid placements across 169,560 UK ChatGPT scrapes in June even as Google AI Overviews there hit a 23 percent frequency rate, data show.

  • YouTube gains lead over Spotify in UK podcast market, 29% to 28% 9 min read

    YouTube gains lead over Spotify in UK podcast market, 29% to 28%

    Edison data shows BBC Sounds holding 15 percent, far above any equivalent US public-media platform, raising the question of how long that gap narrows.

  • Typeface limits new ad resizing tool to waitlist as demand builds 11 min read

    Typeface limits new ad resizing tool to waitlist as demand builds

    The new Ad Agent resizing tool is capped by waitlist for now, while Video Agent adds scene-level editing and drops its generated-video length limit entirely.

  • Adobe finds just 17% of shoppers recall ads after 24 hours 11 min read

    Adobe finds just 17% of shoppers recall ads after 24 hours

    Survey of over 1,000 consumers ties forgettable ads to irrelevance and mistrust, as marketers face pressure to win both human and AI-driven brand discovery.

  • France forces Meta to negotiate with publishers within 15 days 9 min read

    France forces Meta to negotiate with publishers within 15 days

    Publishers unpaid since January 2025 must receive Meta's remuneration data within 15 days, an order that stands until France issues a final competition ruling.

  • Apple loses App Store and iOS gatekeeper appeal at EU court 13 min read

    Apple loses App Store and iOS gatekeeper appeal at EU court

    Judges dismissed all three Apple cases and confirmed iMessage counts as a regulated messaging service, leaving one narrow appeal route to the Court of Justice.

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