Mediaocean launches Prisma Direct with Disney as first media company partner, automating CTV and streaming direct ad buying workflows slated to go live in Q3 2026.
by Luis Rijo
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
EU proposes requiring Alphabet to share Google Search query, click, ranking and view data with rival engines on FRAND terms in DMA specification proceedings.
Google kills Dynamic Search Ads in September, ChatGPT ad CPMs drop from $60 to $25, the IAB records $294.6B in 2025 digital ad revenue, and Amazon's billing crisis deepens.
Meta's new measurement report argues last-click attribution misallocates 31% of conversions, pushing advertisers to adopt hybrid incrementality frameworks.
Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.
Google updated AI Mode in Chrome on April 16, 2026, to open publisher links side-by-side instead of replacing the AI interface, changing how users navigate.
Fastly Ad Tag Gateway launched April 8 with Google, routing tags through first-party domains and claiming 14% signal uplift for advertisers on Fastly's CDN.
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.