AI Digital buys Barcelona agency to feed a studio that cuts 12 weeks to one
Miami consultancy folds a Barcelona team into AI Creative Studio, which since May has cut an 8-to-12-week production process to a first cut in about one week.
PPC Land
Posts
Previous Posts-
-
IAS study finds MFA traffic rises 5% on Christmas Eve and Christmas Day
Impressions surge 280% during peak shopping weeks, yet made-for-advertising traffic expands 5% over Christmas, pressuring where marketers place holiday budgets.
-
Crunchbase MCP puts 84%-accurate funding predictions in Claude, ChatGPT
Prediction models have anticipated 84% of funding events before they happened. The data draws on 39 billion live signals, now reachable inside MCP-ready agents.
-
Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV
Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.
-
VAB adds 3 vendors to measurement directory as TV self-grading collapses
Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture.
-
Brussels sets AI labeling rules as data errors quietly drain ad budgets
The EU set a 200-token watermark line and 3% turnover penalty before the August 2 deadline, as new studies show measurement errors, not thin data, kill returns.
-
EU AI content rules force publishers to label or risk 3% of turnover
Brussels set a 200-token watermark threshold and named deployers liable from August 2. Non-signatories must now prove their own methods match the Code text.
-
LiveRamp study: identity errors cut campaign ROI 70%, killing profit
Poor identity precision dropped simulated ROI from $1.50 to $0.43, enough to cancel a working campaign, while just 1% of the wrong data loss reversed rankings.
-
Google forces Android apps to manage Wi-Fi and Bluetooth radios themselves
Peer-to-peer connections will no longer switch Wi-Fi and Bluetooth on for users. The change lands in late 2026, shifting the compliance burden to developers.
-
Disney+ gains 17 audio languages, lifting reach to 42 subtitle markets
Six new interface languages and an Arabic-Hebrew right-to-left layout arrive as Disney courts localized advertising revenue across its 15 EU streaming markets.
-
Google gains 14 Shopping ad markets but bans medicine ads across all 14
Bulgaria, Serbia, Malta and 11 more markets open to merchants, while OTC and prescription drug listings stay blocked across all 14 new territories added now.
-
Google forces local inventory ads on all Shopping campaigns August 31
Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.
