Ezoic gains 9 capabilities as logged-in visitors earn 50 percent more
Three features, subscriptions, user acquisition and revenue dashboards, remain limited to early access customers as Ezoic tests general availability timing.
PPC Land
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Meta's Muse Spark 1.1 gains 1 million token context for developers today
Meta Superintelligence Labs opens the multimodal reasoning model through a new public preview API, pairing coding gains with autonomous agent orchestration.
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Advertisers face 4 times higher MFA rate on mobile web display, IAS finds
Mobile web held 45.1% of open web impressions but drew 71.5% of ad clutter and 54.9% of suitability failures in 2025, showing where 2026 controls tighten next.
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CTV wins budget but not trust as 62% of buyers doubt claims, Jamloop
Half of 120 surveyed marketers raised CTV budgets, yet just 39% feel confident defending the spend. Over 70% would invest more if measurement proof improves.
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Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
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IAB Europe: retail media gains 16.7% as video passes half of EU display
Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds.
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IAS names Bumble and Slack veteran Jones as new CEO
Effective immediately, Jones takes over from Utzschneider after a seven-year run, as Novacap-owned IAS bets on AI-era measurement leadership going forward.
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YouTube brings Jewels gifting to Japan, cuts Super Stickers access
Enabling Jewels gifts automatically switches off Super Stickers on the same channel, and payouts carry no fixed revenue share for the country's YPP creators.
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Australia fines JustAnswer $10m for fake $2 subscription pricing
Federal Court found the $2 joining fee masked $45-75 monthly charges and false Fair Work Ombudsman ties, and refunds are now owed to consumers who complained.
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Phone number distrust blocks 43% of Americans, Cloaked finds
A 1,000-person study finds 33% withhold their number from retailers and 40% call phishing the most convincing spam format. What happens to identity data next?
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ActiveCampaign adds Google Ads connector as 23% use AI end to end
Marketers build Performance Max campaigns via chat prompts, joining a Wix, Claude and WhatsApp connector lineup. Will chat replace the ads dashboard entirely?
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WBD forces ad convergence across siloed units, unifies planning in Q3
Six named AWS services, including Bedrock AgentCore and SageMaker, run the new platform, with unified planning due in Q3 and order management to follow in Q4.
