AI OpenAI launches instant checkout for ChatGPT with Stripe partnership OpenAI introduces Instant Checkout on September 29, 2025, enabling direct purchases from Etsy and Shopify merchants through ChatGPT using Agentic Commerce Protocol.
Video Magnite unifies curation and activation within ClearLine platform Magnite announces ClearLine evolution on October 1, 2025, unifying curation and activation across premium supply with AI integration from streamr.ai acquisition.
Video Lemonlight launches AI commercial service for enterprise brands Video production company delivers scripted AI-powered commercials in days at 60% lower cost with producer oversight through global network.
Display Trade Desk launches OpenAds to counter supply chain manipulation Trade Desk responds to Prebid transaction ID changes with OpenAds auction platform and forked wrapper, escalating supply chain transparency battle.
Video IAB lowers 2025 US ad spend forecast as tariff concerns mount IAB reduced its 2025 US advertising spend projection to 5.7% growth from 7.3% as buyers grapple with tariff impacts on automotive, retail, and consumer electronics sectors.
Data Utiq and Visoon launch consent-based identifiers for TV advertising Utiq partners with Visoon to introduce telco-powered identifiers for HbbTV and CTV, enabling cross-platform measurement while maintaining user consent protocols.
Data AudienceProject outlines Q4 roadmap with Trade Desk integration and Poland expansion Cross-media measurement platform announces benchmarking tools, expanded Amazon Ads coverage, and enhanced report builder alongside international market growth.
Data Brand marketing shown to drive up to 6x greater long-term sales impact New research from TransUnion and MMA Global reveals brand campaigns lift favorability by 24% and drive conversion rates up to 4.7x higher among favorable consumers.
AI Gemini replaces Assistant on smart home devices, opens camera program Gemini for Home launches October 1, replacing Google Assistant on speakers and displays while introducing new AI camera program with Walmart partnership.
Data Ziff Davis acquires two companies in third quarter 2025 Ziff Davis completed acquisitions of Semantic Labs and Etrality in Q3 2025, expanding its cybersecurity, martech, and connectivity offerings for customers.
Video Smartly names three executives to leadership team Smartly appointed Maxwell Tang, Melissa Yang, and Julie Green to senior leadership positions as the advertising technology company expands its focus on artificial intelligence.
Video AudienceProject launches direct Netflix integration for campaign measurement AudienceProject introduces independent audience measurement for Netflix campaigns across five European markets, enabling cross-media campaign analysis.
Search Google introduces message asset requirements for ads Google announced new message asset requirements on September 30, 2025, with enforcement beginning October 30, affecting Search and Performance Max campaigns.
Display Google updates YouTube and Discover ad requirements for clarity Google reorganized its YouTube and Discover Feed ad requirements on September 30, 2025, without changing enforcement scope or introducing new restrictions.
AI Brave launches Ask Brave, combining search and AI chat in single interface Brave announced Ask Brave on September 29, 2025. The system merges search with AI chat, delivering 15 million daily AI answers across all browsers at no cost.
Data Zeta Global to acquire Marigold's enterprise business for $325 million Zeta Global announced the acquisition of Marigold's enterprise software business for up to $325 million, expanding its enterprise client base with over 100 brands.
AI Amazon announces four new Echo devices with custom silicon for Alexa+ Amazon unveiled four Echo devices on September 30 with custom AZ3 and AZ3 Pro silicon chips, Omnisense sensor platform, and integrated Alexa+ access for customers.
Video Prime Video launches interactive betting and AI features for NBA coverage Prime Video announced interactive betting integration and artificial intelligence-powered viewing tools for its NBA streaming service ahead of the season start on October 24, 2025.
Social Google adds network segmentation to Performance Max asset reports Network-level asset reporting brings new transparency to Performance Max campaigns, allowing advertisers to see how individual assets perform across channels.
Video Amazon announces Fire TV lineup with Alexa+ conversational discovery Amazon introduces new Fire TV devices with Alexa+ on September 30, 2025, featuring conversational search, Omni QLED Series, 4K Select stick, and AI-powered content discovery.
Search Google's AI Mode enables visual search exploration Google introduced visual search capabilities to AI Mode on September 30, allowing users to explore and shop using conversational queries combined with image results in the United States.
Data Google Ads introduces one-click Analytics linking recommendation Google Ads now identifies unlinked Analytics properties and enables one-click linking from the Campaigns page, with data showing 23% higher conversions for linked accounts.
Data Google Analytics adds Pinterest cost data import integration Google Analytics now allows advertisers to automatically import cost data from Pinterest Ads through a native integration announced September 26, 2025.
Search SerpApi's workaround blocked: Google restricts Light Fast API to three results Search API provider faces renewed setback after Google blocks workaround that retrieved 100 organic results, limiting Light Fast API to three results instead.
Audio Amazon DSP adds Spotify's global audio and video inventory Amazon Ads and Spotify announced a programmatic partnership on October 1, bringing together 696 million monthly users with Amazon's shopping signals across nine markets.
