Google forces local inventory ads on all Shopping campaigns August 31
Retailers lose the enable_local opt-out from August 31, and v25.1 code that sets the field to false will trigger an OPERATION_NOT_PERMITTED error at runtime.
PPC Land
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GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Mindset Agent converts an uploaded RFP into custom targeting for buyers on the open web, with Heineken, e.l.f. and the BBC already testing the graph behind it.
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Google gives site owners a toggle to exit AI Overviews and AI Mode
Website owners get a domain-level switch that clears content from AI features in 1-2 days, but it does not stop model training. Page control follows March 2027.
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Brand recognition sways just 7% of B2B AI buyers, Semrush finds
Precise use-case fit, not name recognition, is what buyers notice inside AI answers. Semrush surveyed 519 US professionals; 84% use AI on $1,000-plus deals.
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Social media overtakes TV for political news at 29%, Adtaxi survey finds
Broadcast TV drew 17.4% and streaming 13.7% as economic anxiety reshaped voter priorities. Where does that leave political ad budgets for the 2026 midterms?
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Amazon DSP gains Triton audio supply across 80-plus country marketplace
Buyers can now layer Amazon first-party shopping signals onto Triton audio inventory. The deal follows iHeartMedia's June DSP tie-up and deepens a wider push.
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CIMM report: bad kids data wastes $590,000 of every $1M ad campaign
Presence-of-children data proves correct just 42% of the time, and ten companies back a new cross-industry taskforce as linear TV drops to 6% of kids video time.
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Netflix opens 250M-user inventory to Trade Desk buyers, drops spend minimums
Streaming inventory once locked to PG and PMP deals reaches 250M monthly users. Marketplace buyers get Netflix targeting with no new setup or spend floor now.
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Inspired Taste pays home cooks 2,000 dollars to test recipes AI can't
Recipe developer opens its cookbook testing to three paid home cooks as survey data shows a 300% blog preference over AI. Can human vetting slow recipe slop?
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Southeast Asia publishers lose 5% of search traffic as Africa gains
Three regions each shed 5% of search pageviews in Q2 while social traffic filled part of the gap and Africa climbed from 41% to 48% against the wider trend.
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58.6% of marketers underinvest in channels AI can't measure, AppsFlyer finds
Survey of 157 US agency and brand leaders ties measurement gaps to misallocated spend as AI automates optimization. Social media and CTV lead the blind spots.
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Shakira's Dai Dai gains 18% to hit YouTube record 92.7M in ninth week
Record 92.7M views, up from 78.3M, came as the anthem topped 8 of 14 country markets, while four Indian playback singers together drew 1.27bn weekly views.
