Google cuts Gemini Flash prices as 3.6 uses 17% fewer output tokens
Flash-Lite hits 350 tokens per second at $0.30 per million input, while a new cyber model stays locked to governments. What changes for agent economics now?
PPC Land
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SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers
Exclusive ad sales cover both audio and video versions, as podcast revenue rose 37% in Q1 2026. Show holds 770,000 YouTube subscribers. What buyers get next.
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Nexxen gains Acxiom household data as signal loss forces new targeting mix
Omnicom-owned Acxiom feeds interest, purchase and household insights into Nexxen Discovery, a second DSP outlet in six weeks. Does breadth beat neutrality?
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IAB Tech Lab forces video podcasts under the same download counting rules
Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts?
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Google blocks new carriers from package tracking, 700ms API rule stays
Carriers already integrated keep the Search panel; latecomers get nothing. Existing partners still face a 1,000ms 95th-percentile ceiling or lose the display.
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Only 45% of marketers gain quality from AI, WARC and TikTok find
Survey of 400 marketers in four markets shows 88% producing more content while quality stalls. Which inputs brands feed generative tools now decides advantage.
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Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US
Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout?
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Google ends France AI Overviews blackout as 68 users flagged the gap
French sites now join a market where AI Overviews cut position-one clicks from 27% to 11%. Google promises owner controls - page-level ones arrive March 2027.
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France bans under-15s from social media but cuts age verification clause
Existing accounts get four months past the September 1 start date. Lawmakers stripped the Arcom enforcement powers, leaving the ban reliant on EU DSA rules.
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Wrong data made a profitable campaign look like a loss
Identity errors cut measured campaign ROI by 70% in LiveRamp simulations, while kids data proves right just 42% of the time and Netflix drops its spend floor.
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Amazon freezes 2026 holiday seller fees, cuts inbound windows shorter
Inbound deadlines shift earlier for every shipment type as the $100 upfront fee holds and peak rates add $0.32 per unit. Late stock loses Prime eligibility.
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Home screen changes cut app visibility for streamers, Looper Insights finds
Report ties Apple TV interface changes to placement wins and losses for the biggest streaming apps, leagues, and studios fighting for the screen space now.
