Criteo takeover bid tests private equity's appetite for ad tech
Vista Equity and Quinti Capital bid for Criteo at a 50 percent premium while IAS installs a new CEO and Europe's digital ad market hits 131.1 billion euros.
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IAB Europe: retail media gains 16.7% as video passes half of EU display
Europe's digital ad market added 12.5 billion euros in 2025, reaching 131.1 billion, as video and retail media far outpaced search, display and classifieds.
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IAS names Bumble and Slack veteran Jones as new CEO
Effective immediately, Jones takes over from Utzschneider after a seven-year run, as Novacap-owned IAS bets on AI-era measurement leadership going forward.
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YouTube brings Jewels gifting to Japan, cuts Super Stickers access
Enabling Jewels gifts automatically switches off Super Stickers on the same channel, and payouts carry no fixed revenue share for the country's YPP creators.
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Australia fines JustAnswer $10m for fake $2 subscription pricing
Federal Court found the $2 joining fee masked $45-75 monthly charges and false Fair Work Ombudsman ties, and refunds are now owed to consumers who complained.
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Phone number distrust blocks 43% of Americans, Cloaked finds
A 1,000-person study finds 33% withhold their number from retailers and 40% call phishing the most convincing spam format. What happens to identity data next?
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ActiveCampaign adds Google Ads connector as 23% use AI end to end
Marketers build Performance Max campaigns via chat prompts, joining a Wix, Claude and WhatsApp connector lineup. Will chat replace the ads dashboard entirely?
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WBD forces ad convergence across siloed units, unifies planning in Q3
Six named AWS services, including Bedrock AgentCore and SageMaker, run the new platform, with unified planning due in Q3 and order management to follow in Q4.
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Messi generates 6.2 billion World Cup views, beating Ronaldo's 5 billion
Home Depot logged 91 airings while iSpot and Tubular Labs tracked ad recall and creator reach across TV and social through July 8, with more data still to come.
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RTL wins first-half TV race as RTL+ hours gain 6.5 percent
Streaming reach climbs 4.8 percent to 10.69 million users while Sendergruppe RTL Deutschland holds a 26.7 percent share among viewers 14 to 59, can it last?
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YouTube Shopping affiliate program gains Mercado Libre, reaches 14 countries
Creators need 500 subscribers for the exclusive Mercado Libre deal, as YouTube users logged 40 billion shopping hours in 2025, raising the stakes for rivals.
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3 euro parcel fee cuts Temu ad spend, SHEIN nears full exit
Google Shopping data on 500 European advertisers shows Temu's auction presence halving since March, while SHEIN nears full exit ahead of an early Prime Day.
