Brussels forces Google to hand rivals its search data
The EU orders Google to share its search data and open up Android to rival AI assistants, as a Swedish court and a Nielsen antitrust ruling reshape the week.
PPC Land
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GIPHY gains commerce media targeting across 10 billion daily GIFs
Deal routes brand campaigns into GIFs and stickers reaching over 1 billion daily users, as Koddi and LiveRamp extend commerce media well beyond retail sites.
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Brunner buys AdSkate as independent agency bets on AI creative testing
Pre-launch creative scoring lands inside a 150-person independent shop as it absorbs an AI predictor, raising the question of who consolidates ad tech next.
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Survey of 45 studies finds GEO rewrites can cut a page's AI retrieval 16%
Reviewed evidence shows body-only rewrites can lower a page top-10 presence 16%, yet vendors keep selling citation gains the studies never confirm per engine.
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CheckedUp becomes second firm to win MRC point of care accreditation
Auditors now visit clinics in person to confirm screens work, part of supplemental checks for a channel where pharma spend hit 1.2 billion dollars in 2025.
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Ofcom proposes scam-ad code as UK loses £200m a year to fraud ads
Nearly 40 draft measures would make Category 1 and 2A services ban fraud accounts and verify financial advertisers. Feedback closes 2 October, rules land 2027.
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AI agents can't read pricing on a third of top B2B sites, study finds
A 100-product benchmark found nearly a third of agent sessions hit access errors, pushing 58 percent of pricing lookups to unverified third parties instead.
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EU forces 90%-dominant Google to share its search data
Search rivals and AI chatbots can request Google's anonymised query data starting January 2027, though Android AI rivals wait until August 2027 for full access.
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Kargo gains programmatic control of HP Spotlight desktop ad format
The format was previously sold only through direct insertion orders, so opening a programmatic path changes how buyers plan and access this desktop inventory.
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YouTube share dips to 2.3% in Poland as Netflix climbs to 1.9%
Nielsen's panel of 3,500 households found daily viewing steady at 3 hours 36 minutes while cable led growth, raising questions about streaming's next move.
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VIOOH gains 400 screens across six Mexican cities in Grupo IMU deal
Media buyers get programmatic entry to airports, bus shelters and billboards from Mexico City to Monterrey, as VIOOH's Latin American buildout gathers pace.
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Google denies broader Smart Bidding change as August 17 nears
Google denies a broader Smart Bidding update ahead of the August 17 bidding change, Apple bars home services from Maps ads, and Netflix trims viewership data.
