Latest Articles
10001 Articles
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
by Luis Rijo
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
by Luis Rijo
Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.
by Luis Rijo
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
by Luis Rijo
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
by Luis Rijo
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
by Luis Rijo
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
by Luis Rijo
Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million.
by Luis Rijo
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
by Luis Rijo
YouTube Premium today launched auto speed playback, motion-triggered audio controls, 256kbps TV audio, and AI playlist generation for Android and TV users.
Carl Hendy challenges Google's AI Search preference claims, pointing to data gaps in the Google/Ipsos survey that the industry uses as its main source.
YouTube today launched a prompt-driven custom feed on the Home tab, letting signed-in U.S. viewers type what they want to watch and get a refreshing new feed.
Amazon raises Seller Fulfilled Prime delivery speed thresholds from July 6, 2026, and introduces a zip-code-level delivery promise tool launching in September 2026.
Google's AI Mode now shows sponsored listings mid-conversation, nearly indistinguishable from organic results, as the surface crosses 1 billion monthly users.
Marmelab CEO Francois Zaninotto reports a 50% Google traffic drop in six months as the 'crawled but not indexed' page count rises with no explanation given.
Google AI Mode hits 1B users, Publicis buys LiveRamp for $2.2bn, OpenAI upgrades ChatGPT Ads Manager, and the FTC fines Cox Media $880K for fake AI targeting.
Google flags 8 Merchant Center feed attributes for AI Mode and AI Overviews - what each does, its character limits, and the formatting errors that break data.
Amazon Ads launched Dynamic TV Creative on May 11, personalizing Prime Video interactive video ads via first-party shopping signals and AI-driven optimization.
by Luis Rijo
DoubleVerify's 2026 CTV report documents a 140% surge in fraud schemes, $1.8M lost per billion unprotected impressions, and a tenfold rise in fraudulent apps.
by Luis Rijo
Meta, Alphabet, Amazon, and Microsoft collectively surpassed $150bn in Q1 2026 ad revenue as AI reshapes search, the open web, and programmatic ad buying now.
by Luis Rijo
IAB Tech Lab and Deloitte research show first-party data fails without consent infrastructure - 82% of marketing leaders are already shifting their priorities.
by Luis Rijo
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
by Luis Rijo
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
by Luis Rijo
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.
by Luis Rijo
Teads Q1 2026 earnings: CTV revenue surges over 50% year over year as total revenue falls 7%, Ex-TAC gross profit rises 5%, and cash ends at under $99 million.
by Luis Rijo