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Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
by Luis Rijo
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
by Luis Rijo
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
by Luis Rijo
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
by Luis Rijo
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
by Luis Rijo
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
by Luis Rijo
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
by Luis Rijo
Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.
by Luis Rijo
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
by Luis Rijo
Meta launched Ads CLI on April 29, letting developers and AI agents create and manage ad campaigns directly from the terminal without writing custom code.
USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years.
Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.
Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.
Amazon's Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.
Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week.
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
Fluency appoints Eric Picard as SVP of Product, bringing his RTB and programmatic curation expertise to its agentic AI advertising platform after a $40M Series A.
by Luis Rijo
Jomboy Media and Fubo launched a first-ever 24/7 creator-led sports channel on April 15, timed to baseball season, available to all FuboTV base plan subscribers
by Luis Rijo
Singular's 2026 ROI Index ranks mobile ad networks by performance across trillions of impressions, with AI and multi-touch attribution now shaping results.
by Luis Rijo
Perion and EMARKETER survey 111 US marketers on creative optimization: only 3.6% actively optimize despite 89% viewing creative as critical to performance.
by Luis Rijo
Salesforce opens its entire platform as APIs, MCP tools, and CLI commands so AI agents can operate without a browser, shipping over 100 new developer tools.
by Luis Rijo
iSpot's Outcomes ADvantages debut: Home Depot's ESPN college football ads reached 74% of U.S. households and drove a 42% in-store visit conversion lift in 2025.
by Luis Rijo
DIRECTV Advertising on April 16 became the first MVPD to join LiveRamp's CAPI Hub, enabling real-time conversion signals across its premium CTV ad inventory.
by Luis Rijo
Primis logged production bidder responses and found the full VAST XML already in browser memory, removing the need for any Prebid Cache replacement by April 30.
by Luis Rijo