Google Play developers face 25 percent fee under new structure
Existing installs pay 25% on non-recurring purchases from June 30, while new installs pay 20%, prompting developers to weigh new program tradeoffs carefully.
PPC Land
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EU publishes free AI labelling icons ahead of August 2026 deadline
Three free EU icons mark deepfakes and AI-generated text under Article 50(4). Miss the label, and fines can reach 15 million euros or 3 percent of turnover.
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Google loses host privilege for AI Overviews on three grounds in Munich
Fabricated source links, self-contained answers and a protection gap drove the ruling. The reasoning shows where liability for generative search now begins.
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AI Overviews cut publisher clicks 39.8% in first randomized study
A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.
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KFC leads Spain's brand attention index as interactions fall 16% industry-wide
KFC tops Spain's brand attention ranking as views hit 18.9 billion, while interactions sink 16 percent, raising questions about what engagement truly means.
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Europe locks in Google's 4.1 billion Android fine as the click economy shifts
The EU makes Google's 4.1 billion euro Android fine final, as a randomized study measures AI Overviews cutting publisher clicks 39.8 percent across search.
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llms.txt adoption rises 8.8x but 97% of files get zero AI requests
Originality.ai counted 38,980 adopting sites across 3M+ websites by May 2026, yet SEO audit tools - not AI assistants - dominate actual llms.txt request logs.
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Google loses 4.1 billion Android fine as EU court dismisses appeal
Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults.
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Utiq names Harmer CEO as founding chief Bresseel exits
Bresseel steps down as Utiq's CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users.
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Google Ads forces some CPAs to double starting August 17
Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6.
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The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee
Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second.
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LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants
Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.
