PPC Land
  • AI
  • Audio
  • Data
  • Display
  • Mixed Reality
  • Retail Media
  • Search
  • Social
  • Video
Sign in Subscribe
Google's March 2025 Local Services terms grant irrevocable content licenses, URL crawling rights, and trademark usage - major changes from 2017 version.
Search

Google updates Local Services terms granting content ownership rights

Google's March 2025 Local Services terms grant irrevocable content licenses, affecting advertiser data ownership and SEO practices.
May 25, 2025 6 min read
Chart showing dramatic increase in content scraping ratios: Google 6:1 to 15:1, OpenAI 250:1 to 1,500:1
Search

Cloudflare CEO warns zero-click searches threaten content creator revenues

Zero-click searches reducing publisher traffic as AI and search summaries keep users on platforms rather than directing them to original sources.
May 25, 2025 6 min read
Google manual action warning message showing Tododisca.com removed from search results after Reddit criticism
Search

Google removes Spanish disability site after Reddit user complaint

Reddit user flags Tododisca.com as "not real news outlet" prompting Google manual action within days.
May 25, 2025 5 min read
Dutch data authority releases GDPR guidelines for AI development and deployment consultation
AI

Dutch data authority sets GDPR preconditions for AI models

Authority publishes guidance on lawful use of generative artificial intelligence.
May 25, 2025 3 min read
Google algorithm update devastates independent publishers: $200K recovery costs, 95% traffic drops
Search

Publisher spends $200,000 trying to recover from Google algorithm changes

Australian lifestyle publication documents three-year journey through Google's Helpful Content Update impacts.
May 25, 2025 6 min read
WordPress.com Newsletter interface showing subscriber access controls and email distribution options for creators
Data

WordPress unveils enhanced newsletter features to rival Substack

WordPress.com Newsletter expands capabilities with streamlined imports and reduced subscription fees as platform competition intensifies.
May 25, 2025 5 min read
Microsoft's AI search optimization guide emphasizes structured content formatting with header tags and FAQs.
Search

Microsoft advises content audits for AI search rankings

Microsoft recommends content audits as foundation for achieving higher visibility in AI-powered search engines.
May 25, 2025 5 min read
Visual guide showing how content creators optimize for Google AI Mode search results inclusion.
Search

How to surface content in Google's new AI Mode

Publishers and content creators face fundamental optimization challenges as Google expands AI search.
May 25, 2025 13 min read
Google's enhanced incrementality testing reduces budget requirements to $5,000 using Bayesian methodology.
Data

Google cuts incrementality testing budget requirements to $5,000 minimum

Lower entry thresholds and Bayesian statistics enable smaller advertisers to measure campaign effectiveness accurately.
May 25, 2025 6 min read
Google Ads 2025 benchmarks show 12.88% cost increase yet 65% of industries see better conversions
Search

Google Ads costs rise 12.88%

New data reveals mixed performance signals as advertising competition intensifies globally.
May 25, 2025 6 min read
HTML code showing Google AI Mode links with noreferrer attributes that block referrer tracking.
Data

Google to fix AI Mode tracking bug affecting referrer data

Google confirms AI Mode referrer tracking issue was unintentional and will fix noreferrer elements.
May 24, 2025 5 min read
Mozilla shutdowns Pocket service after 18 years
Social

Mozilla shutdowns Pocket service after 18 years

Mozilla Corporation will terminate Pocket service on July 8, 2025, ending 18 years of read-later functionality.
May 24, 2025 5 min read
Major publishers condemn Google AI Mode as theft
Search

Major publishers condemn Google AI Mode as theft

News publishers unite against AI feature that reportedly bypasses traditional links and revenue models.
May 24, 2025 7 min read
Amazon mobile app screens showing drone delivery area selection and $4.99 one-hour delivery option in Tolleson, AZ
Retail

Amazon streamlines drone delivery with 60-minute service and MK30 technology

Amazon introduces simplified ordering process and advanced MK30 drones for faster package delivery across select US locations.
May 24, 2025 5 min read
Timeline showing Meta's AI training legal battle from June 2024 halt to May 2025 German court approval
AI

German court allows Meta's AI training with public data

Cologne Higher Regional Court rejects injunction against Meta's AI training plans starting May 27, ruling use of public profiles lawful under GDPR.
May 24, 2025 6 min read
Google announces expansive AI advertising features at Marketing Live 2025
Display

Google announces expansive AI advertising features at Marketing Live 2025

Platform integrates AI capabilities across search, video, and campaign management tools.
May 22, 2025 6 min read
Google AdSense adds positioning controls for anchor and side rail ads
Display

Google AdSense adds positioning controls for anchor and side rail ads

New overlay ad format settings give publishers precise control over ad placement across mobile and desktop platforms following advertiser feedback.
May 22, 2025 5 min read
Google expands display options for AdSense ad intents format
Search

Google expands display options for AdSense ad intents format

Google introduced display ads to ad intents May 21, giving publishers new monetization options alongside search results.
May 22, 2025 4 min read
Dynamic Product Ads
Social Featured

Reddit launches Dynamic Product Ads

Reddit's Dynamic Product Ads reach general availability, delivering 2x higher ROAS for advertisers targeting high-intent shopping communities.
May 22, 2025 6 min read
CNIL's new privacy recommendations for mobile apps define clear roles and responsibilities for all stakeholders
Data

CNIL publishes privacy recommendations for mobile apps

French data protection authority outlines clearer responsibilities for all app stakeholders.
May 18, 2025 5 min read
London's £40bn office spending: Digital screen ad shows 75% of professional spending occurs in office or in-store
DOOH

London's office workers drive £40bn economic engine

New data reveals that the capital's professionals are a formidable consumer force, with 75% of spending happening in office environments or in-store.
May 18, 2025 5 min read
Google Ad Manager's Interactive reports interface showing data visualization with time comparison and filtering options.
Data

GAM to replace reports tool with interactive reports by 2026

Next-generation reporting solution promises enhanced analytics capabilities for publishers.
May 18, 2025 5 min read
Visualization of Google's search transformation: traditional PageRank system evolving into neural LLM architecture with RankEmbed technology
Search Featured

Google overhauls search with LLMs at the core

Google is rethinking its entire search structure from the ground up, incorporating large language models as fundamental components rather than add-ons to its existing architecture.
May 18, 2025 4 min read
Google AdSense's May 16, 2025 policy change from account-level controls to code-based implementation for non-personalized ads
Data

Google kills non-personalized ads control in European settings

How publishers must adapt to the major AdSense privacy control change.
May 18, 2025 4 min read
Sundar Pichai discusses Google's AI search evolution with David Friedberg during landmark All-In interview
Search

Google CEO reveals AI search evolution in interview

Google's Sundar Pichai unveiled significant AI advancements in search during a comprehensive discussion with David Friedberg.
May 18, 2025 7 min read
← Newer Posts Page 30 of 221 Older Posts →
PPC Land © 2025
  • Subscribe
  • Manage Subscription
  • RSS
  • Advertise
  • UTM Builder
  • About
  • Privacy
  • Contact
info@ppc.land