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AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.
by Luis Espada
Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.
by Luis Espada
Google's ad UI and UX leads reveal how search text ads are designed, tested, and evolving as AI Mode and Direct Offers reshape the search experience.
by Luis Espada
Gracenote's metadata deals with Samsung and Google reveal how structured entertainment data has become a critical input for AI-powered content discovery in 2026.
by Luis Espada
Anthropic today updated its crawler documentation, detailing ClaudeBot, Claude-User, and Claude-SearchBot - what each collects and what blocking them means for site visibility.
by Luis Espada
Luma AI today revealed an 18-person jury for its Dream Brief competition offering $1 million to any team that wins a 2026 Cannes Lions Gold Lion using its platform.
by Luis Espada
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
by Luis Espada
Article writing dominates AI automation with 35 million uses - 5x more than any other task. New Paligo research reveals where workers are really deploying LLMs, and where they aren't.
by Luis EspadaAudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.
by Luis Espada
Google processes over one billion health queries daily. At The Check Up 2026, on March 17, it detailed how AI Mode, Fitbit, and research tools handle that scale.
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
Perion's 2025 Form 20-F, filed March 16, 2026 with the SEC, documents how its Outmax AI execution agent drove CTV revenue up 59% in Q4 and scaled one client's spend from $50K to $20M in 24 months, while operating as a cross-DSP optimization layer no single platform can replicate.
Choice overload reduces conversions by up to 90%. Sheena Iyengar's landmark research on decision paralysis carries direct implications for digital advertising and product strategy.
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
YouTube will replace ABC as the exclusive Oscars broadcaster from 2029. The 98th ceremony showed what the shift means for media buyers as CTV ad spend doubles.
Meta is testing clickable links directly in Instagram post captions, capped at 10 per month, exclusively for Meta Verified subscribers - a shift from its long-standing link restriction policy.
Google launched Merchant Center for Agencies on March 11, 2026, giving digital marketing firms a single dashboard to manage all client accounts, diagnostics, and ad opportunities.
AudienceProject and The Trade Desk today launched a dual partnership for independent audience measurement and socio-demographic targeting across the open internet and CTV in Europe.
by Luis Espada
Kantar Media today rebrands as Fifty5Blue after its H.I.G. Capital acquisition, signaling full independence and a push into hybrid audience measurement across 80+ countries.
by Luis Espada
Google's ad UI and UX leads reveal how search text ads are designed, tested, and evolving as AI Mode and Direct Offers reshape the search experience.
by Luis Espada
Gracenote's metadata deals with Samsung and Google reveal how structured entertainment data has become a critical input for AI-powered content discovery in 2026.
by Luis Espada
Anthropic today updated its crawler documentation, detailing ClaudeBot, Claude-User, and Claude-SearchBot - what each collects and what blocking them means for site visibility.
by Luis Espada
Luma AI today revealed an 18-person jury for its Dream Brief competition offering $1 million to any team that wins a 2026 Cannes Lions Gold Lion using its platform.
by Luis Espada
California SB 1130 targets wearable recording devices like smart glasses, requiring explicit consent in businesses and banning indicator light tampering, with fines up to $10,000.
by Luis Espada
Article writing dominates AI automation with 35 million uses - 5x more than any other task. New Paligo research reveals where workers are really deploying LLMs, and where they aren't.
by Luis Espada