Display Index Exchange first SSP to integrate Gracenote contextual intelligence The partnership provides show-level transparency and brand safety controls to enhance programmatic streaming TV for marketers and publishers.
Display Google quietly adds seasonality adjustments for App campaigns Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization
Data AudienceProject launches cross-media measurement services in Mexico AudienceProject introduces independent advertising analytics to help Mexican marketers optimize campaigns across TV, digital platforms, and streaming services for improved efficiency.
Search August 2025 spam update completes four-week rollout Google completed its August 2025 spam update on September 22 after targeting global spam violations for nearly four weeks.
Data ACCC takes JustAnswer to court over alleged subscription trap and misleading pricing Australian regulator alleges US-based service misled consumers about true costs and government affiliation, highlighting ongoing issues with deceptive online practices.
Display Samsung confirms ads on smart fridges costing over $1,800 Samsung confirms pilot program for promotions on Family Hub refrigerators starting September 18, 2025, marking expansion into kitchen advertising.
AI AI researcher challenges claims of development slowdown with exponential data Julian Schrittwieser presents METR and OpenAI evaluation data showing models completing 2-hour tasks, contradicting bubble theories as GPT-5 approaches human expert performance.
Video Roku streaming surpasses broadcast TV viewership for third month Roku-powered devices captured 21.4% of total television viewing time compared to broadcast's 18.4% share in July 2025, marking the third consecutive month of streaming dominance according to Nielsen data released September 3, 2025.
Data French regulator fines SHEIN's subsidiary €150 million for cookie violations France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.
Video TF1+ launches micro-payment model inspired by mobile gaming TF1+ introduces micro-transactions starting at €0.69 as France's leading broadcaster diversifies beyond traditional advertising revenue with innovative pay-per-feature streaming approach.
AI IAB releases AI use case map for advertising professionals The Interactive Advertising Bureau provides structured guidance for marketing organizations navigating artificial intelligence applications across campaign lifecycle stages.
AI OpenAI CEO defends AI energy consumption for climate solutions OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
Search Fake order triggers Google Ads algorithm to overspend €32,000 budget E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.
Retail Topsort partners with Skai to expand global retail media reach Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
Display Kochava study shows TikTok impact 35% higher with marketing mix modeling New research from Kochava spanning major North American mobile apps reveals marketing mix modeling uncovers significantly greater incrementality than last-touch attribution methods.
Display Pixis releases comprehensive Google advertising benchmarks spanning 100 brands Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
Data LinkedIn launches company intelligence API for B2B attribution tracking LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
Display Google reveals internal plans for AdX shutdown during federal antitrust trial Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.
Data Economics report demands urgent investment in journalism Nobel laureates warn media collapse threatens democracy and economic stability as platforms capture value from news producers.
AI Major merchants welcome AI agents, Amazon blocks competition Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
Data Airbnb unveils advanced lifetime value framework to measure listing performance Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
Video Google reverses censorship policies after congressional probe Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
Retail Albert Heijn earns first retail media certification under new IAB Europe programme Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.
Data IAS acquired by Novacap for $1.9 billion in all-cash deal Integral Ad Science agrees to $1.9 billion all-cash acquisition by Novacap at $10.30 per share, representing 22% premium, with transaction expected to close by end of 2025.
Data Expert calls for structured DMA cooperation to prevent market fragmentation Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
