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  • Google adds category codes to merchant listings on July 7 10 min read

    Google adds category codes to merchant listings on July 7

    Category codes cover product_type and google_product_category fields directly in schema.org markup, alongside a new sale-duration section published this week.

  • Google forces publishers to wait two weeks for canonical fixes to register 11 min read

    Google forces publishers to wait two weeks for canonical fixes to register

    The July 10 update clarifies Google may hold duplicate pages in a cluster for up to 14 days after content fixes, and details AMP and product feed changes too.

  • TikTok Streaming Ads beat rivals 80% of the time in year-long test 11 min read

    TikTok Streaming Ads beat rivals 80% of the time in year-long test

    New Title Launch campaigns beat stated CPA goals 60% of the time, according to TikTok. Six months later, streaming formats anchor a wider entertainment ad push.

  • Perion wins Best Buy Canada's 308-store retail media network 10 min read

    Perion wins Best Buy Canada's 308-store retail media network

    Ad Server, SSP, and header bidding tools will replace legacy loop-based signage across all 308 Canadian stores, testing Perion's full-stack retail media claims.

  • Taboola turns 7 million DeeperDive users into ad inventory for any chatbot 11 min read

    Taboola turns 7 million DeeperDive users into ad inventory for any chatbot

    The company now lets outside AI answer engines and chatbots plug into its 9,000-publisher ad demand network, raising monetization questions for the industry.

  • Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29% 8 min read

    Smartly AI cuts Wpromote client's ad spend 26%, lifts ROAS 29%

    Reporting time dropped 93% in a client pilot behind the deal, which embeds Smartly's AI into Polaris IQ as new data finds 82% of marketers doubt brand measurement.

  • eDreams pays $59,400 after ACCC finds fake free trial charges 9 min read

    eDreams pays $59,400 after ACCC finds fake free trial charges

    Consumers who signed up since November 2021 can claim refunds under a 3-year compliance undertaking. eDreams must show one total price, not monthly rates alone.

  • Supreme Court FTC ruling sinks EU-US data deal, noyb says 11 min read

    Supreme Court FTC ruling sinks EU-US data deal, noyb says

    The Commission's 2023 deal cited the FTC's independence 259 times, per noyb, which is now planning a lawsuit that could take two to three years to resolve.

  • When one product sells in 3 places, creators pick their own path 93% of time 10 min read

    When one product sells in 3 places, creators pick their own path 93% of time

    Levanta surveyed 1,000 US creators with 10,000-500,000 followers, finding stated destination preference rarely matches actual affiliate link routing patterns.

  • Regulators corner the algorithm as Big Tech's attention economy faces a reckoning 14 min read

    Regulators corner the algorithm as Big Tech's attention economy faces a reckoning

    Brussels, Boston and a courtroom in Oakland converged this week on the same accusation, using strikingly similar language, without any apparent coordination between them.

  • AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds 12 min read

    AI cuts overall search demand 29%, FinTech loses 38%, Fractl finds

    HealthTech search queries decline 37 percent while SaaS search grows 48 percent, Fractl found, splitting AI's impact sharply across marketing verticals ahead.

  • YouTube blocks Ask search feature for viewers under 13 and signed-out users 9 min read

    YouTube blocks Ask search feature for viewers under 13 and signed-out users

    The desktop-only tool blends clips, Shorts and text answers, and views generated inside it count toward pay across 3 million monetizing channels globally now.

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