Announcement
Retail   -   May 03, 2026 Google makes pickup cost and minimum order value mandatory in UK and EEA
Google Shopping local inventory ad on kiosk screen showing pickup cost in a retail store

Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.

by Luis Rijo
Video   -   May 03, 2026 IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle
IAB Europe Virtual Programmatic Day 2026 event banner, hosted by Google in London.

CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite.

by Luis Rijo
Display   -   May 03, 2026 Proton report: what advertisers really pay to reach you on Google
Glowing human silhouettes with price tags in a dark auction hall lit by the Google logo.

Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google.

by Luis Rijo
Search   -   May 03, 2026 Google tests AI label on search ads while expanding sponsored product grids
Google mobile search ad for Compare the Market showing an AI label with info icon

Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results.

by Luis Rijo
Search   -   May 03, 2026 Performance Max lets advertisers pick partner networks in alpha test
Google Ads Partners Alfa setting in Performance Max showing Search partners and Display Network.

Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.

by Luis Rijo
Search   -   May 03, 2026 Google merges travel ad formats into Search campaigns with AI Max
Google Ads travel feed cards merging into Search campaigns interface at airport

Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers.

by Luis Rijo
AI   -   May 03, 2026 AI Brief: Google lets advertisers steer AI Max in plain language
AI Brief interface in Google Ads showing freeform brand input for AI Max campaigns

Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text.

by Luis Rijo
AI   -   May 03, 2026 Google brings AI Max to Shopping campaigns, targeting conversational queries
Google Shopping holographic product cards overlaid on a retail storefront at dusk.

Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.

by Luis Rijo
Google Shopping local inventory ad on kiosk screen showing pickup cost in a retail store
Retail   -   May 03, 2026 Google makes pickup cost and minimum order value mandatory in UK and EEA

Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9863 Articles
Retail   -   May 03, 2026 Google makes pickup cost and minimum order value mandatory in UK and EEA
Google Shopping local inventory ad on kiosk screen showing pickup cost in a retail store

Google will require pickup cost and minimum order value for in-store pickup products in the UK, Switzerland, and all EEA countries starting September 2026.

by Luis Rijo
Video   -   May 03, 2026 IAB Europe's 2026 programmatic day: CTV, AI, and the messy middle
IAB Europe Virtual Programmatic Day 2026 event banner, hosted by Google in London.

CTV measurement gaps, AI buying tools, and SMB access debated at IAB Europe's Virtual Programmatic Day 2026 by leaders from Google, Amazon, Publicis, Magnite.

by Luis Rijo
Display   -   May 03, 2026 Proton report: what advertisers really pay to reach you on Google
Glowing human silhouettes with price tags in a dark auction hall lit by the Google logo.

Proton analyzed 54,000 demographic profiles using 2025 ad auction data to reveal how much advertisers pay to reach different types of Americans via Google.

by Luis Rijo
Search   -   May 03, 2026 Google tests AI label on search ads while expanding sponsored product grids
Google mobile search ad for Compare the Market showing an AI label with info icon

Google is testing an AI label on mobile search ads and has expanded sponsored placements into product grids and the related products section of search results.

by Luis Rijo
Search   -   May 03, 2026 Performance Max lets advertisers pick partner networks in alpha test
Google Ads Partners Alfa setting in Performance Max showing Search partners and Display Network.

Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.

by Luis Rijo
Search   -   May 03, 2026 Google merges travel ad formats into Search campaigns with AI Max
Google Ads travel feed cards merging into Search campaigns interface at airport

Google is consolidating hotel, flight, and travel formats into standard Search campaigns, ending a fragmented multi-campaign structure for travel advertisers.

by Luis Rijo
AI   -   May 03, 2026 AI Brief: Google lets advertisers steer AI Max in plain language
AI Brief interface in Google Ads showing freeform brand input for AI Max campaigns

Google launched AI Brief on April 30, a Gemini-powered interface inside AI Max that lets advertisers set messaging, matching and audience rules in plain text.

by Luis Rijo
AI   -   May 03, 2026 Google brings AI Max to Shopping campaigns, targeting conversational queries
Google Shopping holographic product cards overlaid on a retail storefront at dusk.

Google launched AI Max for Shopping campaigns on April 30, 2026, adding text customization, final URL expansion, and format selection to standard Shopping ads.

by Luis Rijo
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