LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants
Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.
Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.
Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.
Non-EU sellers now pay per item, not per parcel, ending duty-free entry for goods under €150. Mandatory product IDs follow across the bloc from November.
Ceramic.ai and You.com will now pay publishers per query result, not per page fetch, since over half of good-bot crawls only re-fetch pages that never changed.
Tier 1 SSPs average 1.31 intermediaries per domain, and reseller-only paths hit 35.67% in June. The same impression can enter one auction from two directions.
Agentic demand posts an 11.5% higher fill rate in 86% fewer auctions, yet earns less per impression, leaving publishers to weigh yield against thinner demand.
Zero-click searches rose 34.5% among 1,065 test users tracked by a Chrome extension, with no gain in satisfaction, raising fresh regulatory questions ahead.
Australia sues Amazon over ads forced on 850,000 Prime subscribers as OpenAI signals third party measurement and Google adds Gemini text to AdSense pop ups.
Carousels of up to 10 images can now carry licensed tracks, Audio Library clips, or Dream Track soundtracks, alongside swipe-through text overlays for creators.
Spark now automates Mac file sorting and connects to five new apps including Canva and Instacart, though only Ultra subscribers aged 18 plus get today's beta.
A captured publisher example shows a multi-section Gemini explainer rendered beneath the ad. Google confirmed the rollout today, with no opt-out for publishers.
VAB's June 2026 report tracks streaming gains across 15 leagues for five audience groups, from Hispanic to LGBTQ viewers, ahead of fall upfront negotiations.