AI Overviews cut publisher clicks 39.8% in first randomized study
A randomized experiment produces the first causal figure for Google AI Overviews, cutting outbound publisher clicks 39.8% and lifting zero-click searches 34.5%.
PPC Land
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KFC leads Spain's brand attention index as interactions fall 16% industry-wide
KFC tops Spain's brand attention ranking as views hit 18.9 billion, while interactions sink 16 percent, raising questions about what engagement truly means.
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Europe locks in Google's 4.1 billion Android fine as the click economy shifts
The EU makes Google's 4.1 billion euro Android fine final, as a randomized study measures AI Overviews cutting publisher clicks 39.8 percent across search.
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llms.txt adoption rises 8.8x but 97% of files get zero AI requests
Originality.ai counted 38,980 adopting sites across 3M+ websites by May 2026, yet SEO audit tools - not AI assistants - dominate actual llms.txt request logs.
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Google loses 4.1 billion Android fine as EU court dismisses appeal
Alphabet stays jointly liable for 1.52 billion euros. The ruling ends eight years of EU litigation and reinforces enforcement against Android search defaults.
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Utiq names Harmer CEO as founding chief Bresseel exits
Bresseel steps down as Utiq's CEO on July 1, 2026, after recruiting the founders behind the telco-backed identifier now reaching 70 million European users.
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Google Ads forces some CPAs to double starting August 17
Campaigns paying 5 dollars per acquisition against a stated 10 dollar target drift upward from August 17, and a new adjustment tool arrives first on July 6.
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The Trade Desk gains first Dutch publisher for OpenPath at 4.5% fee
Amsterdam-based Massarius, founded in 2012, becomes the platform's first Dutch integration, exposing display inventory to 20 million bid checks per second.
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LinkedIn advertisers gain 20% higher CTR with 5-plus ad variants
Five or more variants beat single-ad campaigns on Campaign Manager, per LinkedIn data. New Brand Kit, drafting and personalization tools target smaller teams.
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Cloudflare stops charging AI per crawl and starts paying per answer
Cloudflare ties AI payments to citations as half of bot crawls fetch unchanged pages, and a randomized study finds AI Overviews cut publisher clicks 39.8%.
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EU ends €150 duty exemption, charging Shein and Temu €3 per item
Non-EU sellers now pay per item, not per parcel, ending duty-free entry for goods under €150. Mandatory product IDs follow across the bloc from November.
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Cloudflare ties AI payouts to citations as 50% of crawls waste
Ceramic.ai and You.com will now pay publishers per query result, not per page fetch, since over half of good-bot crawls only re-fetch pages that never changed.
