FreeWheel debuts series-level CTV tool for 7 publishers
Buyer Cloud clients access the tool at no extra cost, covering seven launch publishers including NBCUniversal, as CTV buyer trust gaps persist industry-wide.
PPC Land
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HubSpot gains Snapchat lead sync, closing loop on ad spend proof
Native Lead Forms now sync straight into HubSpot contacts, skipping manual exports, while HubSpot sends deal outcomes back through Snapchat Conversions API.
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Google Analytics forces currency field on every cost import
Cost uploads without a currency field now fail intake, while past imports keep the property's assumed rate. A mapping step awaits multi-currency advertisers.
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Meta profit falls 8 percent as legal costs bite into ad gains
Meta profit fell 8 percent to 15.8 billion dollars as legal charges hit margins, while Microsoft earnings and an IAB Australia crawler guide reshaped ad tech.
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AI cuts scam farm entry cost to $5,000, HUMAN Security research shows
Satori researchers priced a working scam kit at $2,970 monthly, no hardware required. Fake-account creation now runs faster than ad platforms can detect it.
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Roku cuts KPI rollout time from weeks to under 2 days
Nine distinct analysis methods once required 3-4 duplicate tables per metric at Roku. Data scientists now write one SQL file, ending silent calculation drift.
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IAB Australia forces every crawler into one of four verdicts
Just 2.6% of AI crawler traffic serves live queries versus 52% for training, IAB Australia finds, ahead of Cloudflare's default block starting in September.
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dict.cc faces GDPR complaint over 1,741-partner consent click
Reading all 1,741 partner privacy policies named in the banner would take 172 hours, noyb calculates, raising questions the Austrian regulator must answer.
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Microsoft search ad growth drops to 10% as Azure tops $100 billion
Revenue per search and volume drove the gain, but third-party deals held constant currency growth to just 9%, Microsoft says. Q1 guidance signals more slowing.
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Meta profit drops 8% to $15.8bn as legal charges hit ad gains
Advertising revenue climbed 27% to $59.36 billion in the quarter, but a $2.4 billion legal charge pushed total costs up 55%, narrowing operating margin to 31%.
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Six identity questions VAB says every ad buyer must ask their vendor
Published today, the 15-page guide names UID2, OpenID and RampID as identifier options and urges buyers to audit vendor match-rate accuracy before signing on.
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Onton claims its AI model beats Google and Amazon on product trust
The company's own benchmarks claim an accuracy edge over Google Shopping and Amazon, though independent labs have not yet verified the numbers released today.
