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Data   -   Apr 17, 2026 MIT report: why privacy-led UX is now a marketing imperative in the AI age
Human and robotic hands reaching toward a privacy shield on a dark digital circuit background.

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

by Luis Rijo
Retail   -   Apr 17, 2026 IAB Europe retail media guide: what's actually holding retailers back
IAB Europe Bitesize Guide to Change Management in Retail Media Series cover

IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.

by Luis Rijo
Video   -   Apr 17, 2026 Netflix's Nielsen problem is bigger than a methodology dispute
Cracked meter with broadcast pie chart, glowing cables, streaming screens in background.

Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.

by Luis Rijo
AI   -   Apr 17, 2026 ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction

ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.

by Luis Rijo
Display   -   Apr 17, 2026 BVDW's guide breaks down how to run political ads under EU's TTPA rules
BVDW guide on EU political advertising rules, Reichstag Berlin, TTPW regulation 2025

Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.

by Luis Rijo
Display   -   Apr 17, 2026 IAB Spain's first SSP guide exposes the 41% working media problem
IAB Spain 2026 SSP technical guide cover with network nodes on white background.

IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.

by Luis Rijo
AI   -   Apr 17, 2026 IAB Europe webinar shows Europe's agentic ad ecosystem coming alive
IAB Europe Agents! Innovation Live From Europe webinar banner, April 2026

On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams.

by Luis Rijo
Video   -   Apr 17, 2026 Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target

Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.

by Luis Rijo
Human and robotic hands reaching toward a privacy shield on a dark digital circuit background.
Data   -   Apr 17, 2026 MIT report: why privacy-led UX is now a marketing imperative in the AI age

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9646 Articles
Data   -   Apr 17, 2026 MIT report: why privacy-led UX is now a marketing imperative in the AI age
Human and robotic hands reaching toward a privacy shield on a dark digital circuit background.

MIT Technology Review and Usercentrics map how consent design, AI governance, and first-party data quality are reshaping digital marketing strategies in 2026.

by Luis Rijo
Retail   -   Apr 17, 2026 IAB Europe retail media guide: what's actually holding retailers back
IAB Europe Bitesize Guide to Change Management in Retail Media Series cover

IAB Europe's retail media change management guide covers strategic, operational, and cultural shifts to build scalable omnichannel advertising capabilities.

by Luis Rijo
Video   -   Apr 17, 2026 Netflix's Nielsen problem is bigger than a methodology dispute
Cracked meter with broadcast pie chart, glowing cables, streaming screens in background.

Netflix Q1 2026 results beat forecasts, but the Nielsen Gauge methodology row is reshaping how investors and ad buyers price streaming vs linear television.

by Luis Rijo
AI   -   Apr 17, 2026 ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction
ChatGPT ad CPMs drop to $25 as OpenAI races toward global auction

ChatGPT ad CPMs have dropped from $60 to as low as $25 in just nine weeks, as OpenAI cuts its minimum spend threshold from $250,000 to $50,000 for the pilot.

by Luis Rijo
Display   -   Apr 17, 2026 BVDW's guide breaks down how to run political ads under EU's TTPA rules
BVDW guide on EU political advertising rules, Reichstag Berlin, TTPW regulation 2025

Germany's BVDW this month released an 8-page guide on EU TTPA political advertising compliance, focused on insertion-order campaigns and a 6-phase process matrix.

by Luis Rijo
Display   -   Apr 17, 2026 IAB Spain's first SSP guide exposes the 41% working media problem
IAB Spain 2026 SSP technical guide cover with network nodes on white background.

IAB Spain today published the first technical guide on supply-side platforms in Spain, revealing only 41% of programmatic ad spend meets quality standards.

by Luis Rijo
AI   -   Apr 17, 2026 IAB Europe webinar shows Europe's agentic ad ecosystem coming alive
IAB Europe Agents! Innovation Live From Europe webinar banner, April 2026

On April 14, IAB Europe hosted a two-hour live showcase of agentic AI with demos from PubMatic, Human Security, and Plan.Net Studios for European ad teams.

by Luis Rijo
Video   -   Apr 17, 2026 Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target
Netflix Q1 2026 revenue hits $12.25B as ads business chases $3B target

Netflix yesterday reported $12.25B in Q1 2026 revenue, up 16% year over year, with ad revenue on track to double and 4,000+ advertisers now active on the platform.

by Luis Rijo
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