Wikipedia escapes Category 1 status but stays on Ofcom watch list
This follows a High Court dismissal of Wikimedia's legal challenge in August 2025 and its choice not to appeal in September. Ofcom can revisit its call anytime.
PPC Land
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Whitaker: agency media profits face a 75-80% AI reckoning
Agency profit reliance on media buying sits at 75-80%, Whitaker told IAB Europe's July 7 event, a share AI compression now forces holding firms to justify.
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Channable data shows advertisers lose 46% ROAS as Google clicks cost more
Advertisers lose 46 percent ROAS on Performance Max within a year, per new Channable data spanning 1.38 billion euros in spend, as Q4 costs loom even larger.
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Apple forces 13+ rating on apps with social feeds from September
Social media capability now triggers a minimum 13+ age rating and a new App Store content descriptor, developers report. Submission holds begin in September.
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Bluesky drops interim tag as Schneider becomes permanent CEO
Schneider oversaw 2 million new signups and nearly 200 Atmosphere app launches in his 4 month interim term. What role expansion follows the permanent title?
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IAB gives advertisers 30 days to weigh in on new video classification rules
The framework sorts video by viewer behavior and eight impression-level attributes, which IAB Tech Lab plans to fold into OpenRTB and AdCOM specifications.
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SuperAwesome gives under-18 creators direct trust payments, therapy access
Self Space now supplies free mental health support to creators under a framework covering disclosure rules and audience-safety standards for youth marketing.
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Azerion wins access to Audiomob's 500 million gaming users
Moments format uses in-game triggers like high scores to time audio ads in 18 languages, personalized for each player. Reach spans the US, LATAM and Germany.
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Cloudflare gives OpenAI network signals covering 20% of the web
The pilot shares Cloudflare content-freshness and traffic data with OpenAI to test faster web indexing. No pricing or timeline was disclosed for wider rollout.
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EDPB forces blockchain firms to avoid storing personal data on-chain
Version 2.0 mandates erasing decryption keys or hashes to satisfy every erasure request. Ad tech firms using blockchain must reassess data architecture soon.
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Amazon drops login wall on 125-topic Seller University library
No selling account is needed to browse over 125 free topics, from listing products to fulfillment. The change opens seller training to anyone curious first.
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EDPB blocks AI firms from using consent as an excuse to scrape
Adopted 07 July 2026, the guidance sets a 3-condition legitimate interest test for firms scraping data, and public consultation runs until 30 October 2026.
