IAB Tech Lab formally named its umbrella agentic advertising initiative AAMP on February 26, clarifying three pillars: execution, protocols, and an Agent Registry launching imminently.
by Luis Espada
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
Reddit today unveiled Collection Ads, community overlays, and a Shopify alpha integration for Dynamic Product Ads, reporting 91% higher ROAS year-over-year in Q4 2025.
YouTube today unified BrandConnect and the Creator Partnerships Hub into a single platform available in 7 markets, with global expansion planned for 2026.
Bloomberg reports Apple is preparing to launch search ads in Maps as early as summer 2026, letting retailers bid on keywords in a model similar to Google Maps.
Roku becomes Google's inaugural partner for an encrypted identity solution that maps Google IDs to publisher IDs, expanding deterministic CTV targeting across Display & Video 360.
Publicis tells clients to drop The Trade Desk after a failed audit; OpenAI tests an ads manager; Google's health AI handles a billion queries a day; Smartly bids for INCRMNTAL.