Meta drops polling for webhooks as ads endpoint gains 88 notifications
Rate limits, not new features, drove the change. Five standalone webhooks plus one unified endpoint now push ad status data, and polling still works for now.
PPC Land
Posts
Previous Posts-
-
Google Ads bans blurry image assets and cuts eligibility to 60-day accounts
Accounts need 60 days of history, active text ads and Search spend above zero. Sensitive verticals stay locked out, and AI labels now bypass the overlay ban.
-
Google Ads kills appeals for policy decisions over 6 months old
Policy decisions older than six months become final inside the account, and Google gave zero notice period. What recourse remains for suspended advertisers?
-
SiriusXM gains 42 Audacy local stations across 29 US markets from September 1
Twenty-three sports stations arrive first for football season, with 19 news and talk outlets later in 2026. Nine reach all subscribers, 14 need 360L hardware.
-
Google cuts Gemini Flash prices as 3.6 uses 17% fewer output tokens
Flash-Lite hits 350 tokens per second at $0.30 per million input, while a new cyber model stays locked to governments. What changes for agent economics now?
-
SiriusXM wins exclusive ad rights to podcast with 770,000 YouTube subscribers
Exclusive ad sales cover both audio and video versions, as podcast revenue rose 37% in Q1 2026. Show holds 770,000 YouTube subscribers. What buyers get next.
-
Nexxen gains Acxiom household data as signal loss forces new targeting mix
Omnicom-owned Acxiom feeds interest, purchase and household insights into Nexxen Discovery, a second DSP outlet in six weeks. Does breadth beat neutrality?
-
IAB Tech Lab forces video podcasts under the same download counting rules
Version 2.3 opens for public comment until August 19 and swaps listener for podcast consumer. Will the v3.0 guideline in 2027 settle streaming video counts?
-
Google blocks new carriers from package tracking, 700ms API rule stays
Carriers already integrated keep the Search panel; latecomers get nothing. Existing partners still face a 1,000ms 95th-percentile ceiling or lose the display.
-
Only 45% of marketers gain quality from AI, WARC and TikTok find
Survey of 400 marketers in four markets shows 88% producing more content while quality stalls. Which inputs brands feed generative tools now decides advantage.
-
Amazon opens zip-code TV ad targeting to 3 new markets, 9 months after US
Canada, Mexico and Brazil advertisers gain state and postal-code creative variants, restricted to 1PAS video only. Which brands are shut out of the rollout?
-
Google ends France AI Overviews blackout as 68 users flagged the gap
French sites now join a market where AI Overviews cut position-one clicks from 27% to 11%. Google promises owner controls - page-level ones arrive March 2027.
