Google forces DV360 advertisers off SDF v9 within seven months
Three Structured Data Files versions sunset January 28, 2027, hitting DV360 bulk operations teams. Uploads after that date return errors instead of processing.
PPC Land
Posts
Previous Posts-
-
Invalid traffic stays 30% above forecast as World Cup surge hits, IAS finds
The rate settled at 1.134% versus a 0.876% projection for publishers and advertisers, keeping automated bidding exposed to low-quality inventory through July.
-
Google forces Android developers off legacy Mobile Ads SDK by 2028
Ad serving continues until June 2027, then risks removal in June 2028 for apps on the legacy SDK. Migration guides and a free AI coding skill are live now.
-
LinkedIn: posts under 300 words win most AI search citations
The June 30 guide says opening lines fix post URLs for good, and 800-1,200 word articles earn deeper AI citation share. Weekly output matters more than reach.
-
Caruso's tops Australia vitamin advertisers as category spend gains 27%
Swisse, Blackmores, Pharm-A-Care Laboratories and Sanofi trail as spend hits $75.1 million, up 26.5% yearly, while 41% now buy vitamins every three months.
-
Google lets Gemini agents run background tasks without breaking connections
Background execution ends fragile open connections for long tasks. Remote MCP links, custom function calls and credential refresh round out today's update.
-
AdsWizz renews SoundCloud, Sonos exclusivity across 14 markets
Renewed terms span 14 European countries, covering relationships dating to 2021 for SoundCloud and 2022 for Sonos. Neither company disclosed contract length.
-
Google cuts Ads API review time to hours with brand check
Verified Google Cloud projects get Basic Access reviewed within hours instead of five business days, as a pilot targets the backlog Google flagged in February.
-
Meta drops Instagram tagging tool, preps Muse Image for advertisers
Muse Image launched July 7, 2026, then lost Instagram tagging three days later after user objections. Advertisers gain Advantage+ creative access within weeks.
-
Automateed finds self-help dominates 77,000 AI-written books
Self-help titles top 77,636 books at 10.8 percent of Automateed's catalog across 216 countries, raising questions about how saturated that market has become.
-
Meta blocks camera on AI glasses if LED light is destroyed
Second-generation Ray-Ban Meta glasses now cut camera power the moment physical LED tampering is detected, closing a gap bystanders had flagged since 2024.
-
Google drops the "Next" from Merchant Center name
No product, login, or campaign changes accompany the rename, Google confirms. The update rolls out across documentation and the interface over several weeks.
