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Display   -   Mar 14, 2026 Apple Ads auction exposed: bid beats relevance in 44% of cases
Five smartphones on auction podiums with floating bid cards, symbolizing Apple Ads auction dynamics.

A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.

by Luis Rijo
AI   -   Mar 14, 2026 AI apps earn 41% more per user but churn 30% faster, RevenueCat finds
New subscription app launches by platform, iOS and Android, January 2022 to February 2026.

RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.

by Luis Rijo
DOOH   -   Mar 14, 2026 Clear Channel locks in Omaha airport for a decade with $1M digital bet
Rendering of Clear Channel Digital LED video wall at Omaha Eppley Airfield's new terminal, 2027.

Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.

by Luis Rijo
AI   -   Mar 14, 2026 Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying
Claude's Audience Agent interface showing five early tech adopter audience segments with match scores.

Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

by Luis Rijo
Video   -   Mar 14, 2026 Niche streamers say EU rules are quietly strangling them
Chains and red tape bind glowing streaming screens before the EU Parliament building.

Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.

by Luis Rijo
Audio   -   Mar 14, 2026 Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion
Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion

Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.

by Luis Rijo
AI   -   Mar 14, 2026 The Trade Desk tests Claude for campaign creation
Robotic hand configuring programmatic ad campaign settings on a holographic DSP dashboard.

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

by Luis Rijo
Video   -   Mar 14, 2026 YouTube's hidden ad complexity: what programmatic buyers get wrong
Thousands of YouTube channel thumbnails spreading to the horizon, with a red play button at center.

YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

by Luis Rijo
Five smartphones on auction podiums with floating bid cards, symbolizing Apple Ads auction dynamics.
Display   -   Mar 14, 2026 Apple Ads auction exposed: bid beats relevance in 44% of cases

A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9300 Articles
Display   -   Mar 14, 2026 Apple Ads auction exposed: bid beats relevance in 44% of cases
Five smartphones on auction podiums with floating bid cards, symbolizing Apple Ads auction dynamics.

A UK dataset of 132 keywords and 627 observations reveals Apple's App Store ad auction ranks by bid and predicted performance, not pure semantic relevance.

by Luis Rijo
AI   -   Mar 14, 2026 AI apps earn 41% more per user but churn 30% faster, RevenueCat finds
New subscription app launches by platform, iOS and Android, January 2022 to February 2026.

RevenueCat's 2026 State of Subscription Apps report, built on 115,000 apps and $16B revenue, reveals AI apps earn more but retain users far less than traditional apps.

by Luis Rijo
DOOH   -   Mar 14, 2026 Clear Channel locks in Omaha airport for a decade with $1M digital bet
Rendering of Clear Channel Digital LED video wall at Omaha Eppley Airfield's new terminal, 2027.

Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.

by Luis Rijo
AI   -   Mar 14, 2026 Optable's Audience Agent plugs into PubMatic AgenticOS for privacy-safe ad buying
Claude's Audience Agent interface showing five early tech adopter audience segments with match scores.

Optable and PubMatic partner to connect publisher first-party data with agentic media buying workflows via AgenticOS, advancing the Advertising Context Protocol in programmatic.

by Luis Rijo
Video   -   Mar 14, 2026 Niche streamers say EU rules are quietly strangling them
Chains and red tape bind glowing streaming screens before the EU Parliament building.

Beyond Mainstream alliance warns the EU's AVMSD creates disproportionate burdens for specialty streaming services, threatening content diversity and viewer choice across Europe.

by Luis Rijo
Audio   -   Mar 14, 2026 Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion
Spotify warns podcast creators: Anchor and legacy accounts face April 17 deletion

Spotify for Creators is deleting inactive Anchor and Spotify for Podcasters accounts on April 17, 2026. Creators must migrate to a Spotify login to preserve audio, video, and image files.

by Luis Rijo
AI   -   Mar 14, 2026 The Trade Desk tests Claude for campaign creation
Robotic hand configuring programmatic ad campaign settings on a holographic DSP dashboard.

The Trade Desk's closed beta lets advertisers build campaigns through Claude, raising real questions about defaults, optimization logic, expertise, and transparency in programmatic buying.

by Luis Rijo
Video   -   Mar 14, 2026 YouTube's hidden ad complexity: what programmatic buyers get wrong
Thousands of YouTube channel thumbnails spreading to the horizon, with a red play button at center.

YouTube ad formats confuse even seasoned programmatic buyers. Here's what in-stream, in-feed, Shorts, and bumper ads actually mean for campaign performance.

by Luis Rijo
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