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AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
by Luis Rijo
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
by Luis Rijo
Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.
by Luis Rijo
Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.
by Luis RijoW3C today publishes updated Geolocation Recommendation, formalizing consent rules, privacy controls, and technical specs for browser-based location access in 2026.
by Luis Rijo
Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.
by Luis Rijo
Beehiiv today launched its Model Context Protocol integration, making it the first newsletter platform operable directly inside ChatGPT, Claude, Gemini, and Perplexity with read-only access.
by Luis Rijo
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
by Luis Rijo
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
by Luis Rijo
Google splits Analytics-Ads consent controls: Signals loses ad data authority June 15, 2026, making ad_storage the sole governing parameter for linked accounts.
Amazon Ads delays payment overhaul to August 1 after advertiser feedback, offering account balance deductions, Pay by Invoice, and five months of click credits.
Google today announced Dynamic Search Ads will automatically upgrade to AI Max for Search campaigns in September 2026, retiring a format that has defined search automation for years.
Apple removed Freecash from the iOS App Store without prior notice, disrupting a platform paying out over $1M daily to 60 million registered users worldwide.
Google today named back button hijacking an explicit spam violation, with enforcement beginning June 15, 2026 - two months after today's policy announcement.
IAB Europe's Programmatic Working Group released an updated supply chain transparency guide on April 9 with 383 questions across 11 nodes and 39 edges.
Google Ads Decoded April 8 episode details how product feeds now power CTV, AI Mode, and agentic checkout - with conversion uplift data for retail advertisers.
Massachusetts Supreme Judicial Court today ruled Section 230 does not shield Meta from state claims that Instagram was deliberately designed to addict children.
AdRoll's Q1 2026 report reveals retargeting CPMs surged 18% while prospecting dropped 11%, marking a structural budget shift toward CTV and DOOH ad channels.
by Luis Rijo
Google yesterday introduced the Gemini advantage in Google Marketing Platform at NewFront 2026, launching live sports bidding, Confidential Publisher Match with Roku, and Ads Advisor for all users.
by Luis Rijo
Kroger Precision Marketing integrates with Display & Video 360 this week, enabling SKU-level conversion reporting on YouTube and third-party inventory for CPG brands.
by Luis Rijo
Snap today launches AI Clips in Lens Studio, a closed-prompt format turning photos into 5-second videos for Lens+ subscribers, with direct developer payouts via Lens+ Payouts.
by Luis RijoW3C today publishes updated Geolocation Recommendation, formalizing consent rules, privacy controls, and technical specs for browser-based location access in 2026.
by Luis Rijo
Zeta Global today opened Athena to all ZMP customers, an AI agent built on OpenAI models that converts enterprise data into predictive marketing decisions with 6x reported ROAS.
by Luis Rijo
Beehiiv today launched its Model Context Protocol integration, making it the first newsletter platform operable directly inside ChatGPT, Claude, Gemini, and Perplexity with read-only access.
by Luis Rijo
Eighteen European industry groups urge the European Commission to issue a formal DMA non-compliance decision against Alphabet before March 25, 2026, as Google holds over 90% of EU search market share.
by Luis Rijo