Innovid today releases measurement capabilities covering purchase impact, source-level attribution, and vertical benchmarks for CTV and cross-channel campaigns.
by Luis Rijo
Microsoft Clarity Citations is now generally available, letting publishers measure how AI-generated answers discover, ground, and cite their web content pages.
Amazon Ads chief Alan Moss explains how live sports, Prime Video, and AI agents now form a single full-funnel advertising business in the 2026 upfront season.
Rand Fishkin and Amanda Natividad open pre-orders for Zero Click Marketing, a practical guide for marketers as website traffic collapses 46% in three years.
YouTube Brandcast 2026 added two-click CTV checkout via Google Pay, AI-driven Custom Sponsorships, plus Costco and Dollar General data in Display & Video 360.
TikTok launches Attribution Portfolio on May 13 with GA4 integration, Assisted Conversion data, and four tools measuring full-funnel ROI beyond last-click.
Amazon today launched Alexa for Shopping, merging Rufus and Alexa+ into a single AI assistant for U.S. customers on the Shopping app, website, and Echo Show.
Google's Data Manager API v1.6 adds store sales ingestion to Google Ads and expands Analytics event support across web and app data streams - released May 7.
A beauty creator with eight years on YouTube explains how product tagging, timestamps, and holiday planning drive affiliate sales through YouTube Shopping.