Marketing News Google launches a course for Google Analytics Power Users This month, Google created a new course in Analytics Academy: Google Analytics for Power Users. In this course with instructor Krista Seiden, users have the opportunity to practice advanced Analytics techniques to improve website content, optimize the checkout flow, and focus on the marketing strategy. By participating in the course,
Marketing News Prime Book Box available to all U.S. Prime members since today Starting today, Prime Book Box, a subscription service that delivers curated children’s books every 1, 2, or 3 months, is available to all U.S. Prime members, Amazon announced today. Prime Book Box was initially introduced to customers in May by invitation only. Prime Book Box is ideal for
Marketing News Amazon launches new monthly prime plan in Canada Amazon Canada today introduced a monthly membership option for Prime members. The new membership plan is an alternative to the existing annual membership, which is $79. The new monthly prime plan costs $7.99. “Prime brings together the best of entertainment and shopping into a simple package at an unbelievable
Marketing News Responsive search ads now with reporting for headlines and descriptions Google says that on average, advertisers who use Google’s machine learning to test multiple creative see up to 15 percent more clicks.
Marketing News AdMaster finds 28.8% invalid ad traffic in China AdMaster finds 28.8% invalid ad traffic in China in the first half of the year.
Marketing News AdSwerve acquires Analytics Pros becoming Analytics 360 and Google Cloud partner The Analytics Pros brand will transition to AdSwerve as of January 1, 2019.
Marketing News GDPR ate the cookies on the news websites in Europe Google is the cookie owner with most cookies in Europe. Google saw a drop of only 1% of cookie usage, from 97% to 96%, after the GDPR.
Display Acceptable Ads committee announces new acceptable ads criteria for mobile The acceptable ads on mobile are small ads and large ads (native).
Marketing News Dentsu acquires Amicus Digital to launch Merkle's Salesforce Marketing Cloud in Australia The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2018 is expected to be minimal.
Marketing News Telaria integrates Nielsen’s Digital Ad Ratings (DAR) on the Video Management Platform Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).
Marketing News Cloudflare seeing 4% to 7% increase in traffic month on month in Africa Cloudflare plans to open 15 new datacenters in Africa, in addition to the existing 8 datacenters.
Marketing News google images / organic is the new line on Google Analytics for traffic coming from image search Google today announced there will be a new source line item for image search reflected in Google Analytics which will display as ‘google images’ in the Source report and ‘google images / organic’ in the Source / Medium report within Analytics.
Marketing News Index Exchange stops bid caching Yesterday, Andrew Casale, CEO at Index Exchange, wrote an email to all business partners saying that Index Exchange is pausing the use of bid caching and is shifting the focus to communication and education. The CEO of Index Exchange said Index Exchange is updating the product release practices and commercialization
Marketing News Bid caching is not acceptable, where the buyer is the loser and the exchange is the big winner In reaction to the Index Exchange bid caching, OpenX did a statement about the "industry concern about Index Exchange’s decision to deploy a systematic program of non-transparent bid manipulation through bid caching without communicating it to brands, agencies, DSPs or publishers." Index Exchange was reusing bids in
Marketing News Revcontent increases brand safety ending monetisation of fake news Revcontent announced this month that is utilizing the expertise of the Poynter Institute’s International Fact Checking Network to help handle reports of misinformation by publishers.
Marketing News AppNexus is now part of AT&T AT&T announced on August 15, the completion of its acquisition of AppNexus. CEO Brian O’Kelley will report directly to Lesser.
Marketing News Triton onboard RCN Radio, the largest radio station group in Colombia RCN Radio is the largest radio station group in Colombia with 169 stations. RCN will make their online audio inventory available in Triton’s global programmatic marketplace.
Data Cloudflare seeing 4% to 7% increase in traffic month on month in Africa Cloudflare last week announced that is seeing a 4% to 7% increase in traffic month on month. As of July 2018, Cloudflare has 8 datacenters in Angola, Djibouti, Egypt, Kenya, Mauritius, and 3 in South Africa. Africa has a population of 1.2 billion people over 58 countries, but the
Marketing News Google creates new specs for hearing aids on Android Hearing Aid manufacturers can now build hearing aids supporting the new specifications of Android.
Marketing News Google launches Jamboard in Japan Jamboard, Google's digital whiteboard, is available in Ireland, Netherlands, Denmark, Sweden, Norway, France, Spain, Finland, United States, Canada, UK, Australia, and in Japan.
Marketing News Agile Networks and Microsoft will deliver internet access to rural communities in Ohio The agreement between Agile Networks and Microsoft will leverage underutilized infrastructure in counties across the state, bringing high-speed internet access to 110,000 people in rural areas without broadband.
Marketing News Google Public DNS - 8.8.8.8 - just did 8 years Google Public DNS - 8.8.8.8 - just did eight years old. Today Google has a strong competitor - Cloudflare - and new announcements/updates were promised this month.
Marketing News Apple's Intelligent Tracking Prevention defeated by Google and Microsoft Last fall, Apple introduced the Intelligent Tracking Prevention on Safari. It restricted access to cookies after 24 hours. Due to this cookie restriction, companies like Google and Bing, and other major DSPs, are facing difficulties in tracking conversions accurately on the Safari browser. Google rapidly adapted and created a method
Marketing News Hey Google, play Pandora Premium and Deezer Users can now ask Google Assistant on Google Home, Mini and Max to play music from Pandora Premium or Deezer.
Marketing News OpenX names Todd Parsons Chief Product Officer Todd Parsons is the new CPO of OpenX. Todd Parsons leads a global team and is responsible for planning, implementation, and go-to-market strategy.
