PPC Land (Page 302)

Google creates new course for creative strategy for App campaigns

Google today announced the launch of a new course about creative strategy for app campaigns. Google says that in this course advertisers will find "video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and

Marketing News

SoundCloud relaunches comments on mobile apps

SoundCloud today announced that is relaunching its commenting feature on mobile, both on iOS and Android. SoundCloud says this makes easier for creators and listeners to connect anytime. The commenting feature begins rolling out to users today via the latest version of the SoundCloud mobile app, available on iOS and

Marketing News

AANA, MFA and IAB created a guide for advertisers, the Australian Digital Advertising Practices

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released a set of digital working practices to support advertisers, agencies, publishers and digital platforms. According to AANA John Broome, the Australian Digital Advertising Practices, released on July 31, offer practical guidance

Marketing News

Google Ads accounts now with 2-step verification and email domain restriction

Google is adding two optional layers of security to Google Ads. "In the coming weeks, Google will allow you to require 2-factor verification for all users on your Google Ads account," wrote today Anthony Chavez, Director of Product Management at Google. According to Google, 2-step verification requires Google

Connected TV

Adobe Advertising Cloud will start scanning connected TV inventory for invalid traffic

Adobe Advertising Cloud is widening its integration with White Ops to detect advertising fraud on connected TV inventory, Adobe announced last month. Adobe says the partnership will help ensure that all video inventory available on Adobe Advertising Cloud is scanned by White Ops, which will provide independent third-party bot detection.

Marketing News

WPP brings 12 agencies into 1 roof in Prague

WPP last week announced that is creating a campus in Prague, Czech Republic, bringing together 12 of its agencies under one roof. According to WPP, the new office will see one of the most architecturally-important functionalist buildings in Prague, Bubenská 1, extensively renovated and house up to 1,500 of

Marketing News

WPP will have full ownership of Madhouse

GroupM will move to full ownership of the mobile marketing agency Madhouse, from its current 50 percent interest, WPP announced last week. Madhouse has offices in Mumbai, Delhi and Bangalore and its clients include some of India’s leading brands. According to WPP, mobile marketing and media consumption is exploding

DOOH

Volta Charging joined DPAA

San Francisco-based Volta Charging joined the global organization for digital out-of-home DPAA. DPAA made the announcement this month. Volta has developed an electric vehicle (EV) charging network, in the USA, that leverages DOOH for growth. "Volta is in a great position to capitalize on the growing move toward electric

Marketing News

Google Ads will discontinue adsenseformobileapps.com to exclude apps

Starting in September 2018, Google is depreciating the URL adsenseformobileapps.com as a placement exclusion to exclude mobile apps. Advertisers will not be able to exclude apps on Google Ads via the device targeting anymore, as the device targeting will be simplified to 3 devices (app/web will be depreciated)

Marketing News

Google creates an add-on for Sheets to connect with Salesforce

A new Data connector for Salesforce was created on Google Sheets last month. The Data connector for Salesforce is in beta, and it was made by Google Cloud. The Data connector for Salesforce allows users to import reports or custom data queries from Salesforce into Sheets, or make changes to

Marketing News

Google sees 90% ads.txt adoption on publisher partners

Google last month announced that nearly 90 percent of the publisher partners have adopted ads.txt. Google scans over 30 million domains with the Google ads.txt crawler, on a daily basis. Since February of this year, more than 430,000 website domains have added an ads.txt file to

Marketing News

Display & Video 360 now allows buyers to buy only ads.txt inventory

Google's DSP (former Doubleclick Bid Manager - DBM) is now allowing marketers and agencies to run campaigns on sites that support ads.txt authorized inventory, and exclude inventory from sites without the file. Before this change, buyers using Display & Video 360, were not able to restrict the

Marketing News

Europe is eliminating the country frontiers on digital

Europeans this summer will enjoy more digital rights, following the end of roaming charges across the European Union last year, June 2017, and the possibility to travel with their online TV, film, sports, music or e-book subscriptions at no extra cost. "Europeans are already starting to feel the benefits

Marketing News

New beta brings BigQuery data into Google Sheets

Google has launched a new beta that connects BigQuery and Sheets. The connection happens in a data connector that dynamically connects Sheets with BigQuery. BigQuery users can join the beta here. According to Google, users in the Beta will be able to create a BigQuery query, get a preview, and

Marketing News

SAP and G Suite are now connected

Google last week launched the connection between Sheets and SAP. Companies using SAP and Google, can now export data directly from SAP GUI and SAP ECC 6.0 to Sheets and analyze the data with tools like charts, pivot tables, and Explore. Google says that with this new integration, companies

Marketing News

Google is building a third data center in Singapore

Google today announced the construction of a third data center in Singapore, Southeast Asia, an area with more than 330 million people online, more than the population of the United States. According to Google, the first Southeast Asia data center was built in Singapore in 2011, but in 2015 a

Marketing News

Everything you need to know about Ads.cert

The adoption of OpenRTB 3.0 will introduce an authenticated supply chain, with standardizing cryptographically signed bid requests. Ads.cert authenticates the the bid request against a shared key. According to IAB, publisher signatures allow a buyer to validate some aspects of the bid request and know that it'

Marketing News

OpenRTB 3.0 released for public comment

The IAB Technology Laboratory this month released for public comment tech specifications for OpenRTB 3.0. Specs of ads.cert, AdCOM, and the Ad Management API were also released. IAB says that ads.cert, AdCOM, and the Ad Management API are designed to promote healthy growth of the digital advertising

Marketing News

Google merges Google News & Weather and Google Play Newsstand

Google merged in the last weeks Google News & Weather and Google Play Newsstand into a single product called Google News. According to Google, people who had Play Newsstand will automatically get the new app. People who used News & Weather can download the new app. The new Google News

Marketing News

Google Hotel Ads is now available in Google Ads

Google Ads (former Adwords) since this month has hotel ads integrated as a new campaign type. Still in beta, advertisers can ask to ask via this interest form. Available in more than 150 countries, on Google.com and Google Maps, Google Hotel Ads helps travelers to browse hotels on mobile

Marketing News

Microsoft launches a global competition for women entrepreneurs

M12, Microsoft Corp.’s venture fund, last week announced the Female Founders Competition, seeking to accelerate funding for women-led startups focused on enterprise technology solutions. Two winners will share $4 million in venture funding, as well as access to technology resources and mentoring. Submissions will be accepted from July 26,

Marketing News

Cross device reporting now available on Google Analytics

Google this month launched a new Cross Device report, under Audience. The new Cross Device in Google Analytics include Device Overlap, Device Paths, Channels and Acquisition Device. According to Google this helps advertisers to understand the customer journey across their devices. Advertisers are now also able to create remarketing campaigns

Marketing News

Tremor Video DSP and Dstillery form a partnership to bring new audiences into programmatic video

Tremor Video DSP this month announced a cooperation with the data scinc company Dstillery. Tremor Video DSP will now deliver an audience targeting solution based on Dstillery’s predictive marketing intelligence Tremor says that brands can now grow their audience by discovering new, relevant consumers who resemble their customer base,

Marketing News

Google, Microsoft, Twitter, and Facebook created a Data Transfer Project to promote data portability

Google, in tandem with Microsoft, Twitter, and Facebook, created the Data Transfer Project, an open source initiative dedicated to developing tools that will enable consumers to transfer their data directly from one service to another, without needing to download and re-upload it. Data portability is one of the points of

Marketing News

Google Images will appear on Google Analytics as referral

Google this month announced it will roll out a new referrer URL specific to Google Images over the next few months. This is to help webmasters "to understand the role Google Images plays in driving site traffic." The referrer URL is part of the HTTP header, and indicates