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CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Espada
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
by Luis Espada
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
by Luis Espada
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
by Luis Espada
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
by Luis Espada
Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.
by Luis Espada
Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.
by Luis Espada
NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.
by Luis Espada
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Espada
Google AdSense replaces the ad load slider with advanced settings for banner ads on April 16, 2026, giving publishers precise control over ad count and spacing.
Google engineers reveal Googlebot is a misnomer for a central SaaS crawling platform serving dozens of products, with a 15 MB default file size limit and geo-crawling constraints.
House of Lords urges UK to reject commercial text and data mining exceptions, mandate AI training transparency, and build a fair licensing market for creative industries.
IAB Tech Lab today expanded its agentic advertising registry to 10 entries, adding Amazon, Burt Intelligence, Optable, Dstillery, and HyperMindZ.ai alongside three new deployment classifications.
A federal judge today barred Perplexity AI from using its Comet browser's AI agents to access Amazon's password-protected accounts, in a ruling with sweeping implications for agentic AI.
BLACKPINK's "GO" enters YouTube's Global Weekly Top Songs at #1 with 43M views, the group's first release in over three years. Full chart data across 15 territories.
IAB Tech Lab today released CoMP v1.0, a standardized protocol requiring AI systems to secure commercial agreements with publishers before crawling content. Open for public comment until April 9, 2026.
Dreamdata's 2026 LinkedIn Ads Benchmarks report shows 121% ROAS, 41% budget share, and 272-day buyer journeys drawn from 66M+ B2B sessions.
CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.
by Luis Espada
Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.
by Luis Espada
IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.
by Luis Espada
Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.
by Luis Espada
OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.
by Luis Espada
Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.
by Luis Espada
Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.
by Luis Espada
NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.
by Luis Espada