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Data   -   Feb 01, 2026 CMOs say they trust agencies but still switch them anyway
Handshake dissolving into fragments symbolizing agency-client trust paradox and constant switching

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

by Luis Espada
Data   -   Feb 01, 2026 French marketing trade group urges hybrid measurement as cookie-free tracking falters
Puzzle pieces with marketing channel icons converging into unified hybrid measurement framework

Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.

by Luis Espada
Video   -   Feb 01, 2026 IAB Spain sets standardized parameters for connected TV bid requests
Looking at the image, it shows the cover of IAB Spain's CTV bid request harmonization guide from January 2026.

IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.

by Luis Espada
AI   -   Feb 01, 2026 How brands manipulate ChatGPT to dominate AI search results
Hand manipulating holographic chess pieces on digital board symbolizing AI search optimization tactics

Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.

by Luis Espada
AI   -   Feb 01, 2026 ChatGPT ads arrive as Threads expands global monetization
AI chatbot advertising monetization with surveillance satellites tracking user data and behavior

OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.

by Luis Espada
Video   -   Feb 01, 2026 Poland's TV landscape shifts as Polsat overtakes rivals and screens dominate
Modern Polish living room with glowing TV dominating space, laptop and phone secondary

Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.

by Luis Espada
Retail   -   Feb 01, 2026 Amazon changes how sellers pay for FBA removals with per-unit billing
Amazon fulfillment center with per-unit fee charges displayed on boxes during FBA removal processing.

Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.

by Luis Espada
Social   -   Feb 01, 2026 Cheap bots overwhelm platforms despite years of detection promises
Robotic hands emerge from smartphones with fake engagement symbols overwhelming user amid bot manipulation

NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.

by Luis Espada
Handshake dissolving into fragments symbolizing agency-client trust paradox and constant switching
Data   -   Feb 01, 2026 CMOs say they trust agencies but still switch them anyway

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

by Luis Espada
Featured Articles 8 Articles
Latest Articles 9044 Articles
Data   -   Feb 01, 2026 CMOs say they trust agencies but still switch them anyway
Handshake dissolving into fragments symbolizing agency-client trust paradox and constant switching

CMOs across Europe claim to view agencies as trustworthy partners yet continue to undermine relationships by holding constant pitches and changing agencies.

by Luis Espada
Data   -   Feb 01, 2026 French marketing trade group urges hybrid measurement as cookie-free tracking falters
Puzzle pieces with marketing channel icons converging into unified hybrid measurement framework

Alliance Digitale publishes white paper recommending marketers combine attribution and contribution models as privacy regulations fragment measurement.

by Luis Espada
Video   -   Feb 01, 2026 IAB Spain sets standardized parameters for connected TV bid requests
Looking at the image, it shows the cover of IAB Spain's CTV bid request harmonization guide from January 2026.

IAB Spain issues bid request standards for CTV programmatic buying establishing P1 and P2 parameters across Spanish streaming platforms.

by Luis Espada
AI   -   Feb 01, 2026 How brands manipulate ChatGPT to dominate AI search results
Hand manipulating holographic chess pieces on digital board symbolizing AI search optimization tactics

Companies spend thousands on generative engine optimization to influence ChatGPT recommendations. A Wall Street Journal investigation reveals the tactics behind AI search manipulation.

by Luis Espada
AI   -   Feb 01, 2026 ChatGPT ads arrive as Threads expands global monetization
AI chatbot advertising monetization with surveillance satellites tracking user data and behavior

OpenAI sets $60 CPM for ChatGPT advertising while Meta completes Threads monetization. Microsoft's Prebid caching shutdown threatens publisher video delivery.

by Luis Espada
Video   -   Feb 01, 2026 Poland's TV landscape shifts as Polsat overtakes rivals and screens dominate
Modern Polish living room with glowing TV dominating space, laptop and phone secondary

Nielsen's 2026 report shows Polsat capturing 18.12% share in Poland as Warner Bros. Discovery slips to second. Digital platforms increasingly favor television screens.

by Luis Espada
Retail   -   Feb 01, 2026 Amazon changes how sellers pay for FBA removals with per-unit billing
Amazon fulfillment center with per-unit fee charges displayed on boxes during FBA removal processing.

Amazon adjusts removal and disposal fee timing for FBA sellers, shifting from lump-sum charges to incremental billing as units process, affecting cash flow planning.

by Luis Espada
Social   -   Feb 01, 2026 Cheap bots overwhelm platforms despite years of detection promises
Robotic hands emerge from smartphones with fake engagement symbols overwhelming user amid bot manipulation

NATO experiment exposes persistent failures in social media defenses as commercial manipulation services thrive at scale across Facebook, Instagram, TikTok, YouTube, and X.

by Luis Espada
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